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September 23, 2019

3 Ways A Virtual Assistant Can Help Grow and Scale Your Small Business

When it comes to starting your own business there’s a lot to think about. Although being your own boss can be very rewarding, it also comes with a lot of responsibility which often translates to you wearing ALL of the hats.

In the beginning, this can be manageable however, as your business starts to grow, so do the “growing pains”. There’s only so much time in a day and there’s only one of you!

Bringing someone onto payroll involves training costs, costs for additional office space, furniture, and supplies plus, don’t forget there are government rules and regulations to follow before and after you hire.

This is where having a Virtual Assistant could really come in handy. If you don’t have the funding to grow your company internally, a VA can provide you with the support your business needs at an external level.

What is a Virtual Assistant?

A Virtual Assistant is a real person. They are professionals who provide support to your business from a remote aka “virtual” location. They have their own equipment and space to work in. This means a VA could start working for you almost immediately with minimal cost.

What can Virtual Assistants do?

A Virtual Assistant can help in many ways but typically, they take on the mundane tasks, business maintenance, and customer service that company owners are often too busy to keep up with. This includes:

  • Filtering and responding to emails
  • Managing social media
  • Bookkeeping
  • Fielding and making phone calls
  • Appointment booking and tracking
  • Market research
  • And more

3 Ways A Virtual Assistant Can Help Grow and Scale Your Business

Now that you know what a Virtual Assistant is and the common tasks they perform, let’s talk about the many ways they can help your business scale and grow.

There are three stages to any business’s marketing funnel – customer acquisition, customer after care, and customer retention.

A Virtual Assistant can help you scale and grow your business at each level. Here’s how:

  1. Customer Acquisition

    At a lead generation and customer acquisition level, your VA can:

  • Create and manage your social media accounts.
  • Help you stay up to date with sales and promotions and website content.
  • Perform market research and competition tracking.
  • Help plan and organize events you might host to attract new clients.
  • Answer any emails that come in from potential customers and guide them towards booking an appointment with you (service business) or purchasing a product (e-commerce business).
  • Your VA can also help you form alliances with other businesses by reaching out to them on your behalf.

  1. Client follow up and after care

Once a customer has made a purchase, you want to ensure they are happy and this is also the best time to upsell and promote other services and products you have. You can use your VA to:

  • Contact your customer after the purchase or service to make sure they are happy.
  • Reach out for a customer review or testimonial.
  • Offer an upsell or friend referral incentive.

  1. Customer Retention

    A lot of businesses spend most of their time at the acquisition level but, customer retention is important for company sustainability and is something that shouldn’t be overlooked. Your VA can improve your retention rate by:

  • Reaching out to your customers when they are nearing the end of their product supply or coming close to needing service, to encourage purchasing or booking again.
  • Circulate blog posts, new content, newsletters, and more to help keep your existing clients in the loop.
  • Your VA can help spread the news to your existing clients whenever you have a sale or promotion. This will encourage repeat business and/or referrals.
  • You can create a customer appreciation event and have your VA spearhead it from start to finish.

Whether you use your virtual assistant to market your business, handle your books, or manage your emails, they can really help alleviate the stress and workload that so many small business owners face.

Ready to find the perfect VA for you? Here are some important things to consider:

Time Zones: Make sure that if there is a time zone differential, it’s compatible with your schedule and your company’s operating hours.

Languages Spoken: You want to make sure your VA can speak and write fluently in the languages you prefer. At HireMyMom, our site is primarily for N. America so English is the native language of job seekers.

Education, Experience, and Skills: You want to make sure that your VA is qualified for the tasks you need them to do. Graphic Design or Accounting? Customer Service or Ad Creation? It’s important to hire someone who is strong in the areas you need them most. You wouldn’t for example hire a sales and marketing VA to do your bookkeeping and accounting. Carefully screen your VA applicants and keep an open mind. They are there to help you after all. If you find you don’t have time or don’t care to go through the lengthy hiring process, check out the VIP Small Business Concierge package available to hand-select virtual professionals for you.

Tools: You may want to consider providing a useful assistant tool or two to maximize productivity and ensure all the necessary work can be completed on time.

At HireMyMom.com, we’ve had a lot of success matching employers and VA’s. Here’s what some of our happy employers have been saying:

“I have been a great fan of your service for many years. The quality of the people who I have found have been consistently exceptional, and at very affordable prices. I’ve also referred HireMyMom.com to many of my friends and colleagues, and will happily continue to do so.”  Paulette Ensign, Tips Products International

“I was able to grow my company with your service and were now in 5,000 stores. We have five moms with us. Always referring my friends who are business owners and telling them how smart these women are and amazing to work with.”   Chris-Tia Donaldson, Thank God Its Natural

I wasn’t sure what to expect when I submitted my request for a Web Guru to HireMyMom and I have to admit, I was blown away with the response. The quality of the applicants far exceeded my wildest expectations! It is very apparent that each applicant is highly qualified for my project. I am very excited to be working with such talented professionals. I am spreading the word to my business associates. HireMyMom.com is a real wealth of professional talent.”  Teri Hurley, Owner/Operator, Endless Love Travel

Are you ready to take the next step to help grow your business? Click here to post your job and find the perfect VA for you and your company.

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June 20, 2019

Do Your Rates Reflect Your Value?

Guest Post by Loren Fogelman

Ready to Raise Your Rates?

You chose to ditch the 9 to 5. As a business owner, you have options that aren’t available to you as an employee. You can flex your hours, do things your way and set your rates. 

Over time you realize you’re undercharging. Your thoughts about pricing raise more questions than it solves. The “raising your rates” dilemma challenges businesses of all sizes. 

Like most entrepreneurs, Nancy started out wearing all the hats in her business. By the end of her second year, her team had grown to seven. As a result, she now straddles between the role of business owner and technician. 

Money isn’t her primary motivator. What drives her is the difference she makes for her clients. She loves calling the shots and the freedom to do things her way. 

Winging isn’t a Business Strategy

Leaving her steady paycheck and benefits took courage. During the past two years, she hustled to grow her business to where it is today. Sometimes she doesn’t juggle her personal and business responsibilities that well. Burnouts beginning to seep in from being overworked and underpaid. 

Nancy admits she’s not a savvy business owner. Her technical skills far exceed her business skills. Until now, she grew her business by winging it. 

Of course Nancy wants to earn more money. Her current fees barely cover operating expenses. We spoke candidly about her rates. They simply don’t reflect her expertise. 

As a new business owner, she set her rates below the industry average. This totally overlooks her years in the industry. Until this changes, the only way to earn more is to work more.  

The Courage to Raise Your Rates

Charging more raises money-specific fears. The decision feels difficult. Her self-worth and beliefs around money influence her prices. 

Her primary concerns include:

  • Nobody will pay those fees.
  • No one else charges that much.
  • I’ll lose my clients.
  • How can I justify this?
  • I don’t have enough experience or credentials.
  • What if I can’t meet their expectations?

Do you share her concerns?

Discover How to Get Paid What You’re Worth

Nancy did all the jobs during the start-up phase. Staff took some things off her plate. But, she continued to remain involved in the day-to-day operations of her business. 

This positioned her as a skilled laborer. Because of that, she rarely had time for higher level advisory services. 

The One Degree Solution

Her business didn’t need a complete overhaul. A couple small, yet strategic changes, immediately brought relief. 

First, Nancy discovered the truth about value. When approached from a service-oriented mindset, it removes the worries about greed or scarcity. Instead of thinking she’s taking money from her clients, she formed a new, positive perspective. She deeply connected with what her clients gain from her services.  Her solution liberates them up from their problems. 

Get Paid What You’re Worth

These 5 steps empower you to get paid what you’re worth:

  1. Start with your strengths.  We started with a strengths list. Nancy discovered how she differed from others in her industry. It’s easier to get paid what she’s worth when clients realize the value they receive is greater than the price they’re paying for her service.  Here’s what I mean: Nancy helps her clients increase their profitability. What they earn from working with her is three to four times greater than what she charges for her services.   
  2. Separate fees from time. Nobody wants a client who watches the clock. Tying her fees to time categorizes her as an expense in her client’s mind. Partnering with her clients for a result, instead of time, positions her service as an investment.
  3. Success is messy. The thought of doubling or tripling her rates brings up fears. “Who will pay for this? How will I justify this? Can I meet their expectations?” Yes, mistakes occurred along the way. Each time Nancy signed on a client at her new rates, her confidence grew. 
  4. Stand out as the go-to expert. Rather than compete for all clients, she now selects to only work with ideal clients. Nancy’s clear about the process she developed for getting consistent results. Everything she talks about focuses on how her clients benefit from going through her system. Nancy is now known as the “go-to” expert. 
  5. Solve a need. This is the #1 action which separates her from the competition. Her consultation highlights the client, and their needs. Nancy’s updated business model solves a specific need. Her clients invest in the solution. 

Success occurs from the inside out. Once Nancy owned her value, all the resistance melted away. 

Her new clients value solutions. Over the course of our work together she doubled, and then tripled, her prices. Each change directly improves the client experience and separates her fees from time. Ditching her hourly rate offers the solution she craves – she simply didn’t realize that when we first met. 

Nancy now focuses on supporting her clients growth. The trust she gains from her clients, in turn, supports her business growth. 

The Possibilities are Limitless

Your rates are a reflection of your self-worth. Claiming your value is uncomfortable at first. Doing something new, rather than sticking with something familiar, challenges long-held beliefs. 

Your hourly rate positions you as a commodity rather than an investment. When you lead with what you do, it’s difficult for a potential client to determine why they ought to hire you. It minimizes your expertise. 

Your clients hire you for what you know; not what you do. 

Like Nancy, start to transition from technician to problem solver.  Along the way, you’ll realize where you give your knowledge away for free because you don’t know how to charge for it. 

Leading with value, rather than competing on price, uplevels your business. You deeply connect to the benefits your clients receive from your service. That’s when you no longer need to compete.  What are you ready to let go of to get paid what you’re worth? 

Join the LIVE conversation with Hire My Mom and Loren Fogelman, pricing and profit coach, for an exclusive FREE webinar on How to Raise Your Rates without Losing Clients on Wed., June 26@ 3pm ET / 12pm PT. Register NOW. 

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April 24, 2019

6 Ways to Boost Your Business and Your Revenue

As a small business owner, one thing we all have in common is looking for ways to grow our businesses. At some point, your growth may stall, and you may be looking for creative ways to boost your business to the next level. Well if that’s you, we’ve got 6 great tips to get you going!

 

Use Email to Stay Connected

Staying in contact with your current customers and prospects is one of the most effective ways to grow your business. If you don’t already have an email list, you need to start one asap. You can put a subscribe box on your website but even better if you can offer a free report, article, discount or some other “bait” to lure them to join your email list. This email list can become your sales funnel to turn prospects into customers as well as keep in regular contact with your customer base.

 

Expand Your Offerings

Take a look at your current business and the products or services you are currently offering. Now think about what complimentary products or services you could offer? Is there an add-on product or service you could add even if it means outsourcing that task? If you are a coach, are there resources you could offer such as books, workbooks, reports, etc as add-ons? If you own an online store, are their add-on products you could offer in the shopping cart to encourage sales of another products? Bottom line is to look for additional ways you can increase your offerings and therefore your revenue.

 

Do What You Do Best

As a small business owner, you have a gift or set of skills that are the basis of your business. You also have many other hats that you most likely wear throughout the day. Take some time to write down all of the daily, weekly or monthly tasks you have. Now which of those are taking up too much of your creative or revenue-generating time? Which of those tasks do you dread? Those are the tasks you should be hiring out for! Whether it be a virtual assistant, bookkeeper, email marketing, customer service or some other task. Take time to see where you can streamline your business.

 

Offer Exceptional Customer Service

If you live in an area where there’s a Chick-Fil-A then you know customer service is a top priority for them. From start to finish, they strive to do everything top notch and to let you know they want to serve you well. It should be the same with your customer service. Try to respond to customer’s needs quickly and to offer to make things right even if it’s not your fault. You’ll find when you go the extra mile, many of those customers rave about your business and tell others about it.

 

Take Care of your Current Customers

Have a weekly or monthly e-newsletter and a Facebook group to share relevant news and articles, your company blog posts, upcoming events or specials you’ll be offering. Make them feel special by giving them the insider’s view of your business and what new offerings are in the works.

 

Make Social Media Work for You

Used wisely, social media can set the tone for your business and your brand. You can use it to show your personality and to engage with customers and prospects. You can also host monthly giveaways to encourage engagement and attract new followers to your pages. This is an easy task to outsource when you find the right candidate who can portray the style and messages you want for your company.

 

For all of these tasks, you will find HireMyMom has great candidates to help you whether it’s to help with social media, handle your customer service, manage your email marketing, create an e-newsletter for you or take over your bookkeeping. You don’t have enough time in the day or perhaps all of the skills needed to do every job well, so outsource to a freelancer or hire a remote employee to help your business grow and thrive!

 

If you don’t have time or energy to find that perfect candidate? Consider HireMyMom’s VIP Concierge program to write job post, post job, review applicants, interview candidates, and make recommendations for the top 1 or 2 candidates. Contact us for details.

 

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April 8, 2019 0 Comments

Behind the Scenes with HireMyMom Founder Lesley Pyle

Why did you become an entrepreneur?

I sometimes call myself an accidental entrepreneur because it was not in my original plans. However after having my first child, I desperately wanted to be at home with her. I had just finished my Master’s degree and had always dreamed of climbing the corporate ladder. But after having her, I wanted nothing more than to work from home and be able to be an integral part of her life. The most appealing part to me at the time was having freedom and flexibility in my day and that’s still a huge benefit all these years later!

 

What changes did you have to make start your entrepreneurial path?

When I first started out, I made the difficult decision to quit my full-time job which meant we needed to cut our living expenses significantly until I could get my freelance business going. We sold one car, got rid of cable TV and cut out every other bill we could. We ate more ramen noodles (hello cheap!) than I care to remember. It was rough getting started, but it gave me such drive to make sure I was successful. I knew if I wasn’t, then I would be forced to look for a job.

 

What has been the toughest aspect of being an Entrepreneur?

Going at it alone has been difficult at times. When you work for yourself, there’s no team members to turn to or bosses to teach you things you don’t know how to do. You are responsible for learning new skills, staying on top of new technologies, hiring the right people, and knowing when you may need to hire a coach to help you through some of the areas you are lacking in.

 

What advice would you give to someone who was thinking about transitioning into the entrepreneur life?

I would recommend really taking the time to discover what you are passionate about and what you are good at. Don’t just do something because you think you will make money. The honeymoon will be over on that before you know it. I believe you’ll have much more success doing what you love. Because then, it doesn’t feel like work, right?  I love what I do and I look forward to sitting down at my desk every day. Instead of looking at the clock 20 times a day wondering if its 5:00 yet, I look at it and think “oh no, I only have x more hours to work today”. That’s when you know you love what you do!

 

What do you enjoy most about being an entrepreneur?

I love being creative and being in charge of my time and my future. I love setting new goals for myself and growing by learning new things. And let’s face it, who doesn’t love being able to pack a bag anytime you want and take your work on the road for as long as you want! Last year, my husband and I were able to take off for 10 days to Hawaii where one of our daughters was playing her last collegiate volleyball games of her career and we got to be there for those and to celebrate her on Senior Night! Priceless memories, and I probably would not have been able to do that if I worked a traditional job.

 

What book are you currently reading?

I’m currently reading “The Compound Effect” by Darren Hardy because I need reminders that small choices day by day make huge differences in the future. So far, I’m loving it!

 

What does your daily routine look like?

I get up around 6am and have my coffee, prayer and Bible study time for about an hour to get myself focused in the right direction. Then I get my youngest up and ready for school. From there, I often work out for an hour, then head to my home office where I work until around 4pm when our youngest gets home from school. My work day includes writing, creating content, responding to customers, engaging with my community and working on daily goals.

 

What is something most people don’t know about you?

I am a first generation college student. I put myself through college with the help of loans, grants and the work study program. Upon graduation, I had a hard time getting my first job so I decided to look at scholarships for graduate school. I found the biggest one and figured I’d start with it. It was a full scholarship to study abroad in any country from Rotary International. To my surprise, I won the scholarship and attended the University of Stirling in Scotland where I received my Master’s in Marketing and Public Relations! That taught me that when God closes one door, there’s usually a bigger, better door waiting for you!

 

Have questions or want more information on HireMyMom? Contact us!

 

 

 

 

 

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April 1, 2019 0 Comments

#1 Complaint Job Seekers Have…

We hear it over and over again…

“I never hear back from the jobs I’ve applied for.”

I’ll tell you why that’s not good for your business.

1.  It puts your company’s reputation in a negative light as unresponsive and unprofessional.

2.  The next time you post a job, those applicants are less likely to apply because they’ve felt rejected without any feedback or communication at all.

You don’t have to craft a long, drawn out response to every candidate but even a simple, professional response is much appreciated!

Your email can be as quick and simple as:

 

Dear _________,

Thank you for your interest in our position posted with HireMyMom.com.  
 
I wanted to let you know that we have selected another candidate who we feel more closely matches the skills, traits and expertise we are looking for at this time. 
 
We truly appreciate your time and thank you for your interest in our job. We wish you much success in your endeavors. 
 
Warm Regards,
Your Name

If the candidate was a close runner up, let them know. You may need to hire additional help or replace your current hire. Keep the lines of communication open!

We look forward to helping you with your hiring needs.

Please contact us and let us know how we can help.

 

 

 

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March 18, 2019 0 Comments

7 Strategic Ways To Grow Your Mompreneur Business

If you are a mompreneur who has been working your business for a while, there comes a pivotal point when you seek to take your business to the next level. Whether it’s to increase your income goals, elevate client experience, streamline your processes or all of the above, growing your business will require some high-level strategies.

As a full-time mompreneur myself in business since 1996, it can be easy to get overwhelmed with the details but the best place to start, even when growing your business is to focus on drilling down what has worked best for you so far. And it’s important to keep in mind, that there is no substitute for keeping it simple.

So here are our 7 strategic ways to take your business to the next level right away.

 

1. Reevaluate Current Expenses

Before you dive into all the new ideas you have for your small business, it’s always a good idea to evaluate where you are right now. Make a list of your current business expenses and ensure you are not spending time and money in areas that you aren’t using. Those $15-$20 monthly subscriptions can really add up.

 

2. Juicy Offer

If you have been building an email list with an opt-in through your website great job! Building an email list is one of the best things you can do for your business. With social media platforms changing daily and algorithm’s decreasing the organic reach of content, having a clear and consistent email marketing strategy is a must. When you email your list, you don’t have to worry about how much reach it will get.

Maybe you have a freebie on your website that has been working and now it’s time to create some additional free resources so you have multiple offers to share and market. Consider creating a “Resource Library” on your website where your visitors can sort through the best offer(s) for them. Create pinnable graphics for each offer through a Pinterest Canva template and pin to a free resources board on Pinterest. This will help you capture more leads for your business where you can build a deeper relationship with through email.

Don’t have a freebie offer on your website? Now is the time to create one! Come up with a high value resource that can help your ideal client solve an immediate problem and position you as an expert.

 

3. Email Marketing 

As you build an email list, it’s important to communicate on a regular basis with that list in order to take your business to that next level. Send out a weekly newsletter to share something of value, your latest blog post, tool, video training, helpful hack or resource.

When it comes to email marketing, it’s definitely quality over quantity. The goal is to provide high-level value that can help your ideal client while positioning you as an expert. The goal is not to pitch your audience to buy something (this is a strategy that is okay every so often but 90% of your emails should be high quality value). Pitching your email list with offers constantly will only land you with lots of unsubscribes.

When crafting emails focus more on letting your personality shine through and less on perfecting polished sales copy. Tell a story through your emails and talk to your audience like you are sitting down with them for coffee.

At the end of the email include a photo of you with a bio, a subtle call to action and link to learn more about how they can work with you.

 

4. On Boarding Process

Maybe you’ve built your business doing discovery type calls and while it’s worked, you are wanting to take back control of your time so you can focus on only working with exactly the type of clients your skill sets are best suited for.

Having an on-boarding process for new clients can definitely grow your business by helping to weed out people who are not 100% your ideal client. Create a Google doc that you can direct people to through your website. You can set up this document to email you the responses once it’s filled out.

Ask important questions that can help you determine if a phone call is the next step or if responding with an email to let them know they are not the right fit for you at this time. You can direct them to paid resources or courses you offer, (we will talk about this more below)or refer them to someone who is a better fit.

Having a process to properly vet clients can save you hours of precious time each week so you can spend that time on other revenue generating activities, working with the right clients and spending more time with your family.

 

5. Passive Income Resources

Marketing a business takes a lot of hard consistent work, and you want to leverage the leads that come into your business as much as possible. While not everyone who lands on your website will be a good fit to work with, that doesn’t mean you don’t have value to offer them.

Put together digital products or courses that can generate passive income so you can focus on investing time to work with higher-paying clients. If you are a graphic designer who designs logos for example, you could put together an eBook training of how to create a simple logo for a new website and charge say $27. Those who may not be the right fit for you to work on a larger scale can take a DIY approach allowing you to still earn revenue for your expertise without doing any extra work.

Passive income resources like this are a great way to grow your business since it’s a product you’ve already created that you can sell over and over again.

 

6. Streamline Processes With Templates

Create templates for every aspect of your business for tasks such as onboarding clients, emails, proposals and invoices. Tools like Freshbooks are great for this as they not only manage invoices and expenses, but also client and project notes.

Use apps to track expenses to save you hours at tax time and create folders for client emails so you aren’t spending hours searching for them. Spending time up front to stay organized can greatly increase your productivity and take your business to the next level.

 

7. Batch Your Time

There is nothing worse than feeling like you are going in circles not being productive. In order to grow your business, you need to use your time wisely and batch your recurring tasks.

For example, instead of trying to figure out every day what to post on your Facebook business page, batch that task and work on it each Monday from 9am-10am and plan out the whole week. You may not even need a full hour as you will find that as you create content focusing on one platform, your creativity and momentum will flow more easily.

Now think of other recurring tasks and batch those. For instance, schedule an hour each Tuesday to create pinnable graphics for your blog posts and quote cards in Canva and upload them to your Pinterest boards.

Batching your time will drive up your productivity while creating a higher level of consistency.

There are your 7 strategic tips to grow your mompreneur business. Implement even half of these and your business is sure to flourish!

Looking for more training, networking, support or ideas? We’d love to have you join our HireMyMom community today!

 

 

 

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March 15, 2019 0 Comments

9 Tools to Help Your Virtual Team Succeed

In our last article, we gave you 10 Key Questions to Ask during the Interview and prior to that we shared 4 Tips on Writing a Great Job Post.

Now that you’ve hopefully found your virtual professional, we wanted to share some tools to that can help you and your team be more efficient, effective and organized. Below you’ll find a variety of tools from time tracking to management to organization to help your team soar to success!

Harvest makes it easy for users to keep track of the time users spend on tasks and projects. It also allows you to spot trends and compares someone’s work hours vs their capacity week over week. Here are four other time tracking options to consider.

Slack– a platform to connect teams with apps, services and resources. From Slack’s website, “When your team needs to kick off a project, hire a new employee, deploy some code, review a sales contract, finalize next year’s budget, measure an A/B test, plan your next office opening, and more, Slack has you covered.”

Loom allows you to connect with your team via videos. You can record yourself, your screen or both. Save time by videoing notes, how-tos, directions, and more without spending valuable time emailing back and forth.

Asana  is a free team management tool that allows you to delegate and organize tasks into projects. You can track the progress of group projects while also displaying individual to-do lists.

Trello is a task management tool that gives you a visual overview of what is being worked on, who is working on it and what’s next to do.

Zoom is a great tool if you are looking for face-to-face meetings, a way to share your screen or conduct online meetings.

DropBox and Google Docs let you share and access files remotely. No more emailing files back and forth, now you can easily edit and share files instantly.

idonethis makes it easy for your team to provide quick daily status updates and helps you run your team more efficiently.

And don’t forget we offer, our personal “Small Business Concierge Service” which includes:

    • consultation to learn about the position,
    • writing a professional, descriptive and thorough job post,
    • posting the job on our website (once approved by client),
    • reviewing all applicant resumes and cover letters, including a check of LinkedIn to reality check the resume.
    • Scheduling interviews – Reach out to selected candidates, coordinate interview scheduling,
    • Interviews -prep & conduct interviews, record interview notes, save interview recordings, etc. ,
    • Select top candidate(s) to pass along to client, write candidate summaries, upload interview video file(s) to Dropbox, email client with resume, summary and link to video file.
    • Follow up with client, answer questions about candidates, etc.
    • Wrap-up – Send turndown email to candidates interviewed but not selected, etc. along with final notes.

Contact us for details!

 

 

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March 4, 2019 0 Comments

10 Key Questions to Ask During the Interview

In our last article, we gave you 4 Tips on Writing a Great Job Post to help you attract some great candidates for your job.

Next you’ll want to narrow your list of candidates down, and then you’ll want to make sure you ask the right questions to confidently hire the best professional for the job.

Here are some great questions to consider asking potential hires:

  • What interests you about this job?
  • What other virtual jobs have you held and what were your responsibilities?
  • What did you like and dislike about this job(s)?
  • How do you structure your work day?
  • How do you handle disruptions?
  • What do you like and dislike about working virtually?
  • How do your skills and experience fit this job?
  • What makes you think you are the best candidate for this job?
  • What is your top tip for having a successful virtual working relationship?
  • How would you describe yourself in 5 words?

 

If you want to get more in depth, the Book, “Who”, authors Geoff Smart and Randy Street outline a thorough process for hiring “A” players. The process may be overkill for some smaller remote roles but the basics of the process provide a solid foundation for selecting the right candidate. 

The interview questions Smart and Street recommend are easy and conversational. They recommend an initial phone interview asking the following questions:

  1. What are your career goals? 
  2. What are you really good at professionally? 
  3. What are you not good at or interested in doing professionally? 
  4. Who were your last five bosses, and how will they each rate your performance on a 1–10 scale when we talk to them? 

Each of those questions should be followed up with “tell me more”, “how” and/or “what” to dig deeper to gain more insight about the candidate and their performance, work ethic and skill level. Other tools and resources are available on their website. 

 

After you’ve interviewed the candidate make sure to contact at least 3 of her references to see what they have to say about her and her past work.

Once you’ve asked these questions and talked to their references decide which candidate:

  • Has the skills you are looking for or is a quick learner willing to be trained,
  • Is confident, reliable and trustworthy,
  • Is Independent, self-starter, and doesn’t have to be micro-managed,
  • Meets deadlines and stays on task,
  • Is a great communicator both verbally and in writing.

 

Hiring a great remote employee or contractor doesn’t have to be difficult. Putting in a small amount of time up front and being intentional about the process will help you and your hires have a much more productive, satisfying and successful outcome!

And don’t forget we offer, our personal “VIP Concierge Service” which was created for busy entrepreneurs and small business owners, like you, who need to hire help but don’t have the time or desire to go through the time-consuming process.

With our full service Concierge service, our HR Specialists will do it all for you start to finish and present you with the top candidate(s).

 

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February 18, 2019 0 Comments

4 Tips to Writing a Great Job Post

As a business owner, we know that your time is valuable, and you do not want to spend unnecessary time on the hiring process. That’s why we’ve created a strategy to help you attract and hire the best candidates for your needs.

The first thing you need is a great job post.  

A well-written job post will:

  1. Include a brief overview of the job role and responsibilities including an explanation of the tasks the candidate will be doing.
  2. Indicate any specific experience or skills you are looking for.
  3. Give estimated hours needed per week and if applicable, the specific hours of the day the candidate is needed.
  4. Include your company / team values. Give the candidates insight to what’s important to you and your company to make sure they are a good fit for you and your business.

Here is an actual job post we’ve had on HireMyMom: “I’m looking for a VA I can grow my business with long-term. Hours will increase with growth. I need soeone good.”

Not only does the job post have spelling errors but it does not include any real information about what the job entails or what skills the candidate needs.

Aim for clarity with your job postings.

If you want qualified, experienced, knowledgeable applicants, make sure you job posting is clear and thorough. It doesn’t have to be long but make sure the applicants have a clear understanding of what you need.

If you need ideas to get your kick-started, try doing a search for “______ job description” and work from some of the duties and skills you find online. You can then refine it to reflect exactly what you are looking for.

If you would like us to craft the job post for you, contact us or if you would like help with the entire process, we do offer our personal “Small Business Concierge Service” which includes:

    • consultation to learn about the position,
    • writing a professional, descriptive and thorough job post,
    • posting the job on our website (once approved by client),
    • reviewing all applicant resumes and cover letters, including a check of LinkedIn to reality check the resume.
    • Scheduling interviews – Reach out to selected candidates, coordinate interview scheduling,
    • Interviews -prep & conduct interviews, record interview notes, save interview recordings, etc. ,
    • Select top candidate(s) to pass along to client, write candidate summaries, upload interview video file(s) to Dropbox, email client with resume, summary and link to video file.
    • Follow up with client, answer questions about candidates, etc.
    • Wrap-up – Send turndown email to candidates interviewed but not selected, etc. along with final notes.

Contact us for details.

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January 3, 2019 0 Comments

2019 Small Business Conference Resource List

Conferences are an excellent way to learn new ways of growing and improving your small business. They also provide a great way to learn new trends, tools and resources. Another great benefit to conferences is that they are a great way to network and meet others in your same or similar industries where you can connect and learn.

And let’s face it, if you work from a home office or a small office, just getting outside those four walls can inspire and motivate you in new ways! So here are some Small Business Conferences we have gathered for you.

 

Small Business Expo

12/10/19

Houston, TX

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

12/17/19

Austin, TX

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Know of any other small business conferences not listed?

Please send them to us!

 

 

Past Events:

 

Tony Robbins: Business Mastery

1/26/19

Palm Beach, FL

Price not listed

https://www.tonyrobbins.com/events

Learn from industry leaders, gain an edge on your competition, realize the #1 chokehold to growth, increase your profitability, grow your business 30-120%

 

10X Growth Conference

2/1- 2/3/2019

Miami, FL

$147-$347

https://10xgrowthcon.com/

Learn strategies from the most successful entrepreneurs that will guarantee you to 10X Your Business, 10X Your Income and 10X Your Life

 

Small Business Expo

2/6/19

Dallas, TX

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Startup Grind

2/12- 2/13/2019

Redwood City, CA

Full Access price:  $795 ( early bird until Jan 16- $355)

https://www.startupgrind.com/conference/

Roster of world-class speakers, thousands of entrepreneurs and innovators looking to build relationships, hours of impactful networking and partner opportunities

 

Small Business Expo

2/13/19

Miami, FL

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

EntreLeadership 1-Day

2/19/19

Grand Rapids, MI

Price TBD upon completion of submitted form

https://www.entreleadership.com/all-events

Businesses or leaders at any level.Knowledge and tactics to give you and your business the edge in a market that’s constantly changing

 

PubCon

3/5-3/7/2019

Fort Lauderdale, FL

Platinum Pricing All Access Pass: $799
Gold Badge:  $699
Networking Badge: $499

https://www.pubcon.com/

Insights and techniques in SEO, PPC, social media, content marketing, paid social, local search, Google Analytics and more that will help them revamp and improve their online marketing strategies.

SXSW Entrepreneurship & Startups

3/8- 3/17/2019

Austin, TX

Prices: Badges range in price from $495- $1450

https://www.sxsw.com/conference/entrepreneurship-and-startups/

The Entrepreneurship & Startups Track brings together founders and funders of all stages to talk about current best practices as well as the most exciting new companies and services across industries.

Tony Robbins: Unleash the Power Within Conference 

3/14/19

Los Angeles, CA

price not listed

https://www.tonyrobbins.com/events/

Learn secrets to peak performance, discover the 3 steps to change, master the skills of rapport, decide what you want most in life, dramatically increase your energy.

Social Media Marketing World

3/20-3/22/2019

San Diego, CA

Price Rangs from $297- $1337

https://www.socialmediaexaminer.com/smmworld

Social Media Marketing Tips from World’s Top Experts

Small Business Expo

3/28/19

Charlotte, NC

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Global Entrepreneurship and Business Management Summit

 

4/10- 4/11/2019

Toronto, ON

Business Speaker Price: $599
Entreprenuer Price: $599
Exhibition/Vendor: $2039

https://entrepreneurship.global-summit.com/

Innovation and Latest Trends of Entrepreneurship

 

Small Business Expo

4/12/19

Philadelphia, PA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

4/17/19

Orlando, FL

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Summit 2019

4/28/19- 5/1/19

San Diego, CA

Price TBD upon completion of submitted form

https://www.entreleadership.com/all-events

Business owners, senior/mid-level leaders, leaders looking to grow. Business and leadership strategies that you can immediately implement in your organization.

 

Small Business Expo

5/1/19

Boston, MA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

99u

5/8-5/10/2019

NYC

Price: Badge- $999

https://conference.99u.com/

Hands-on workshops give you a chance to dive into new disciplines, trends, and technologies. 99U provides you with endless opportunities to meet fellow attendees and get exposed to new ideas

 

Small Business Expo

5/9/19

Washington, DC

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

6/5/19

New York City, NY

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

6/20/19

Chicago, IL

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Entrepreneurs Cruise

7/7-7/14/2019

Orlando, FL

Cruise Event Pass: All Access Pass $697 ( family members are free)
Booking Cabin for Cruise ( price ranges from $1500- $2000

https://entrepreneurscruise.com

Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data

 

Tech Cruise

7/7-7/14/2019

Orlando, FL

Cruise Event Pass: All Access Pass $697 ( family members are free)
Booking Cabin for Cruise ( price ranges from $1500- $2000

https://techcruise.co/

Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data

Small Business Expo

8/22/19

San Francisco, CA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

9/27/19

San Diego, CA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Tony Robbins: Leadership Academy

9/30/19

San Diego, CA

price not listed

https://www.tonyrobbins.com/events/

Master 3 mandates of leadership, learn 7 steps of lasting change, hone your unique leadership style, persuade and captivate an audience, tools to coach and empower others

 

Small Business Expo

10/24/19

Phoenix, AZ

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

10/30/19

Los Angeles, CA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Master Series

11/3-11/7/2019

Nashville, TN

Price TBD upon completion of submitted form

https://www.entreleadership.com/all-events

Business owners and leaders who make ownership decisions at their company. A definitive operational plan for scaling your business

 

Small Business Expo

11/14/19

Atlanta, GA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

11/20/19

Brooklyn, NY

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

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