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May 9, 2024

Attract the Best Candidates with these Job Post Tips for Small Businesses

As a small business owner, finding the right employees can be a daunting task. With the rise of online job boards and social media platforms, the competition for top talent is fiercer than ever. However, it’s not just about attracting candidates, but also ensuring that your job posts are legitimate and authentic.

Communicate Your Business Values

By clearly stating your company’s mission, vision, and values, you can differentiate your business from others and attract candidates who align with your principles. Use your job posting as an opportunity to showcase what your business stands for and how it operates. Highlight any unique benefits or initiatives that set your company apart. This transparency will not only attract candidates who share your values but also help weed out those who may not be a good fit. You can even provide some social proof from current employees through testimonials of what it is like to work at your business. Remember, candidates are looking for more than just a job – they want to be a part of something meaningful. 

Use Professional Language and Format

Avoid using overly casual or slang terms and opt for clear and concise language that conveys professionalism. Use proper grammar, spelling, and punctuation to demonstrate attention to detail. Structure your job postings in a clean and organized format, using bullet points or subheadings to make information easy to read and understand. Avoid excessive use of jargon or industry-specific terms that may confuse applicants. Remember, the way you present your job posting reflects your business’s image and reputation, so take the time to ensure it is professional and polished. If you need help writing a job description, our Small Business Concierge Service can help!

Be Transparent About Salary and Benefits

Candidates want to know what they can expect in terms of compensation and perks before they invest time and effort into the application process. So, be upfront about what you have to offer. Clearly state the salary range and any additional benefits, such as insurance, perks, training or flexible work options. This will not only help candidates determine if the position aligns with their expectations but also demonstrate your commitment to fair and equitable compensation.

Provide Contact Details and Application Process

One of the most frustrating experiences for job seekers is coming across a job posting without any contact information or clear instructions. As a small business owner, you want to make it as easy as possible for qualified candidates to reach out to you and submit their applications. Provide your contact details, such as an email address or phone number, so that candidates can easily get in touch with any questions or to submit their resumes. Additionally, clearly outline the application process, whether it’s through an online form, email, or some other method. By providing clear contact details and an easy-to-follow application process, you’ll not only make a good impression on potential candidates, but you’ll also increase the chances of attracting qualified applicants.

Actively Engage with Applicants

Don’t just sit back and wait for resumes to come in – take a proactive approach in your hiring process. Respond promptly to inquiries and applications, acknowledging receipt and providing a timeline for next steps. Ask thoughtful and relevant questions to gain further insight into candidates’ skills and experiences. Schedule interviews in a timely manner and keep candidates informed throughout the process. Provide feedback and updates, even if it’s to let them know they didn’t make it to the next round. Many applicants are dealing with the frustration of being ghosted during the hiring process (for those that are not familiar with “ghosting”, this is when a candidate interacts with a company and at some point of the process, the candidate never hears back from the company even after following up). Some open positions may receive hundreds of applications which can make it difficult to respond to everyone, but you can set up automations to inform candidates of what is happening within the process so that they know where they stand with your company.

If you feel a little uncertain about the whole hiring process, then check out our self-paced online course Hiring Made Easy where you can learn from industry experts how to craft the perfect job description, what steps you should go through when hiring, what salary you should offer, and more.

 

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January 20, 2020 0 Comments

5 Tips For a Winning Cover Letter to Get You Hired

Ah, the cover letter – the sister document of your resume! It’s an important but often overlooked part of the job searching process, and one that demands more attention.  Whether cover letters come across as an afterthought, are too lengthy, or simply lack any depth, there can be a number of errors avoided by taking a second look.

Grab their Attention

Realize the hiring person may get 30-50 resumes (or more on mega job sites). And the resumes that get read are the ones with something that GRABS their ATTENTION!  Something like, “Let Me Take More Off Your Plate!”  Or, “I thrive on being proactive in ways to make your life easier! Hire Me!”

Don’t be afraid to add some personality to your cover letter and show your “go-getter” attitude. No one wants to hire a bump on a log. Also, the P.S. is the most read part of ANY email or letter.  P.S. Your “Go Getter Attitude” so that you stand out

Be Diligent

You want your first impression to be a good one! Be sure that your grammar is perfect, your spelling is correct, and your sentences well-structured. Don’t rush through this because it tells the hiring person you aren’t paying attention to details and aren’t putting 100% effort in.

This doesn’t mean that you can’t inject some personality into your letter, but proper writing rules remain a required element of the job application documents.

Focus on the Company

The number one goal of your cover letter is to show why you would be a great fit for the job!  Your letter shouldn’t go on and on about your accomplishments, but rather convey them in a way that shows relevance to the employer.

You should always look up the company to show that you’ve done your homework and took the time to learn about them. (Hint: Read their “About Us” page and a few blogs to get a feel for the person and company).

Bullets are Key

Begin your cover letter with a brief paragraph or two, then consider using bullet points to highlight key selling points on why you think you’re the best candidate.  This breaks up large chunks of text, allows the employer to see your points quickly and easily, and makes you appear considerate and well prepared.

Show Why You’re a Fit

What do you bring to the table?  List specific character traits, past experiences, and job roles that are a direct fit to this specific position. Have a testimonial from a past client? You may want to consider adding it to your cover letter.

You may have had 10 jobs that you’re proud of, but which jobs, and more importantly, which qualities from those jobs, will allow you to shine in this new role?

By focusing on the company and job position, you’re focusing on the employer’s needs, not your own.  Be sure to include succinct, relevant information that will allow the employer to see what they would get from you immediately.

Lastly, make it easy for them to read, add some personality, and show them your “go-getter attitude”!

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August 27, 2018 0 Comments

How to Add Personality to Your Resume

We typically see one type of resume in the job hunting world – white paper, black font, and probably not much (if any) color.

While this is the standard and will work for its intended purpose, it often doesn’t have a lot of personality.  Certain jobs require more formality, so the standard is your best option, but for those jobs that ask for creativity in the job description, or simply demand something unique – add some personality!

Here are some of our favorite ways to do just that:

  • Change the design: Most resumes follow the same standard layout, but they don’t have to! You could put your document into unique, colorful sections, or simply add blocks of color for each section heading.

  • Add some color: Color is just more fun to look at! If you’re keeping it conservative, simply add color to your name at the top so it stands out.  Or, you could really go all out and do your whole resume in one color. Of course, ensure that this is still easily readable, and also send over a copy that doesn’t include so much color in case they’d like to print it.

  • Be conversational: Formal language has its place, but it’s not always in a resume. You can still talk in a conversational way that uses layman’s terms. Be sure to include all relevant data and qualitative data, but present it more casually.  For something extra fun, you can even include charts or graphs with your numerical data!

  • Make it fit: Are you interviewing for a position at an art gallery? You could change your resume to look like an easel, or feature a paint palette in a way that’s relevant.  You can always tailor your actual resume to the job position in a memorable way.

  • Add something unexpected: Most hiring managers are used the same old thing. Surprise them! Add a creative drawing or graphic, use a custom font, or simply present it in a unique way.

  • Try a different format: Resumes don’t always have to be on paper! You can try a video or slideshow resume. Of course, make sure this is okay with the hiring manager, and possibly leave these for the job positions that say they’re actively seeking something different in your application.

  • Add a photo: It can be nice to put a face to a name. In some cases, you might want to include your photo.  You could also include a photo of something you accomplished, whether it was a build in your job work, or an event photo from something you planned.

  • Include what’s needed: No matter how you choose to add personality to your resume, it’s important that it still includes important information.  Be sure you’re not leaving out any important and relevant job positions, accomplishments, or education. At the end of the day, that will still be the most important part!

 

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August 13, 2018 0 Comments

5 Tips for A Professional Job Application

We all know the importance of a resume when you apply for a job, but there’s often more to the application than just that. There’s the cover letter, recommendation letters, resume, and anything else requested by that particular position.

We’re sharing our best tips to keeping your whole job application professional and effective, so you’re ready to apply when those ideal positions come along.

Keep it up to date

Even if you’re not actively job searching, sometimes the right position just pops up. Be ready for these opportunities! Every month or so, take a few minutes to update and review your materials.  This will keep things fresh, keep you from scrambling, and help you avoid losing future opportunities due to time.

This is also a good time to prepare all potential documents.  If you only have a resume so far, draft a cover letter and seek out at least 2-4 professional recommendations to have on file.

Short and sweet

A professional application is short and sweet! You may think you need to elaborate or sound wordy to be impressive, but employers receive a ton of applications.  They will greatly appreciate that you kept to the most essential information.

Use bullets

Along with keeping things short and sweet, don’t be afraid to use bullet points liberally! It allows employers to easily scan your information for items that jump out, and keeps information in bite-sized pieces.

You can utilize bullet points in all areas of your application – the cover letter and resume, as well as any other documents required by the posting.

Free from errors

If you want to submit a professional application, it should be free from spelling and grammatical errors. Take the time to really proofread well, and ask a friend or family member to take a look as well.  We can miss small errors by seeing the same piece of writing so many times, so don’t be afraid to have several sets of eyes on it.

Errors and mistakes can make you come across as careless, even if that couldn’t be further from the truth.  It’s worth the extra time to ensure that all of your materials are perfect!

All materials

These days, not all job postings are standard.  Some of them require additional writing samples, tests, and so on.  You need to read very carefully! They’re often looking for someone who follows directions.

Be sure that you include everything that is asked for, and don’t include other things that are not.  Each employer usually has a very specific skill set and documents that they’re requiring, so it’s best to stick to that.

To start, ensure that you have a cover letter, solid, updated resume, and recommendations, which can either be attached or ready upon request. This will give you a foundation, and any other requested materials can be created quickly!

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February 20, 2017 0 Comments

6 Tips for a Stand Out Job Application

We all know what’s needed to apply to a job – a strong cover letter, resume, and great references.  Unfortunately, this isn’t enough to secure an interview or the job!  Those hiring today are truly looking for quality applicants, and that doesn’t just include your experience.

Quality applicants take the time to truly invest themselves in the hiring process, and in turn, receive much more response from these applications.  Check out our top tips for a job application that stands out!

Read the description

First and foremost, take the time to really learn about the position for which you are applying.  When you really want a job, it’s best to focus on those positions that excite you while playing to your professional strengths.

To stand out on your application, include words and skills that you have that match the job description.  This presents your qualifications in the best light, while showing that you paid attention and took the time to apply specifically for that position.

Learn about the company

If you want to be a stellar applicant, you must take some time to learn about the company.  Read their website, visit social media profiles, read press releases, news articles, and so on.  It’s also helpful to read about the industry, especially if there isn’t too much information available from a specific company.

This helps you to prepare for the interview, but it also allows you to be more connected to the application process.  This exercise might also help you realize, one way or another, if you’re the best fit for this particular company.  In speaking with a hiring manager, you may have to answer questions that include a bit about the company and why it’s a fit, so take the time in the beginning to really get to know them.

It’s also helpful to ask yourself, “How can I best contribute?”  Learning about the company will also show you where they shine and where they struggle, allowing you an opening to show where you would best fit in.

Be precise

Make sure your grammar and and spelling is impeccable! Your application should truly have zero mistakes and put your best foot forward.

To avoid any errors, run all spell check and grammatical checks in your word processing program, but also send your resume to friend and/or family members who may be willing to help.  Having a few extra sets of eyes look over your work can truly be the difference between a stellar and mediocre application.

Be prepared

When you decide to embark on your job search, gather all of your information into one place.  In addition, create a checklist that ensures that you have everything you need to be successful.  Create or edit your resume, draft a brief (but bulleted) cover letter, contact your references, and be specific to the position in all of this.  With all of these materials ready to go, you’ll be set to go when the right position presents itself.

It’s much easier to set aside time before your job search, and it avoids procrastination in applying, as well as forgetting anything when you come across an ideal opportunity.

Be specific

Create each cover letter and resume for each job position.  You shouldn’t have to change your resume too much, but you can still spend some time focusing on specific sought-after skills and experience to highlight.   Focus on the best attributes for this particular position, not simply which results or experienced that you liked best.

Also, ensure that your cover letter is specific to the job position.  Hiring managers and employers don’t want to feel like you aren’t a good fit, nor do they want to feel like you’ve just sent your information in a mass spree to dozens of other jobs.  Show that you took the time to highlight what they’re seeking, and your response should be much greater!

Put in your best effort

The ultimate hiring decision is up to the company or hiring manager, but you can send the time to put forth your best self.  It’s very apparent when an applicant takes the time to do their best, which will reflect in you receiving more calls and interviews.

It can seem daunting to create separate documents and edits for each position, but that’s why you should truly pick positions for which you’re qualified for and very interested in.  Invest the time and care in those applications that will be a great fit for you, and you’ll find that you might be the ideal match for your future employer!

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January 16, 2017 0 Comments

4 Keys to a Strong Job Application

It’s the time of year that we reflect and reevaluate our goals, and that often includes our careers.  If you’re feeling stuck, or you know it’s time to move on, your job application will be a valuable tool in the upcoming months.

While you may have a solid cover letter and resume complete, read along to ensure that you’re well-prepared and ready to take on the job market.

Reference ready

Do you have references ready to go?  You will likely want to note this in your resume and cover letter, as it shows that you are ready and willing for employers to speak to those who will vouch for you.

Be sure to set up your references ahead of time, so that these people have adequate time to prepare their notes and/or a letter of recommendation.  It’s a good idea to have 2-3 solid references on file, both in writing and available by phone or email for contact.  Ensure that these are people that you’ve worked for or spoken with in the not-so-distant future, so they’re able to speak to your current work and characteristics.

Strong but brief letter

Your cover letter should be thorough – but also brief.  This is the challenge of a great cover letter! Begin by conveying your interest in the specific position and company, followed by demonstrating why you’re the best person for the job.

From here, it’s best to include relevant positions and skills that are a match to the position, which is best presented with bullet points.  No one likes to be faced with huge walls of text, so bullets are a welcome break, and employers are able to digest your information in bite-sized bits.  This is a huge help to them, which helps your chances and makes your information appear more deliberate and efficient.

Resume without errors

Don’t go through all the trouble of writing a cover letter and resume without considering grammatical errors! From spelling to spacing to grammar issues, nothing is worse than discovering that you’ve made an easily-avoided error.  It’s better to take the time to fix them before they’re sent in, which can be accomplished with a keen eye and some help from family and friends.  Send your job materials to as many people as possible, and be open to feedback and revisions.

In addition to a resume without errors, it should also be concise.  Keep your resume to a maximum of two pages, and be sure to only include relevant information.  This is more labor-intensive, but it makes a huge difference to employers.

Confidence in your abilities

The number one tool you can bring to your job application is confidence in your abilities – and in yourself.  While you can have pages full of experience and accomplishments, if you lack the confidence to back it up, you will look less prepared to take on the job.  Job skills are incredibly important, but soft skills like communication and confidence are also key.

When you have confidence in your ability to do the job well, your potential employer will sense this, giving them more confidence in you.  Since an employer doesn’t yet know you at this point, it’s a great time to speak to them with authority and expertise with what you know you are capable of accomplishing!

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July 27, 2015 0 Comments

3 Steps to a Successful Job Search

A thorough, successful job search can seem like a part-time job! To do it correctly and effectively, you often have to dedicate a lot of time and effort into the process.

Although creating a professional is first and foremost, it is just one of several components of a successful job search; the others include: materials, preparation, and mindset.  With these three tools at the ready, you’ll be well-equipped to succeed in finding your ideal position.

Materials

As we mentioned before, materials are the first thing you must nail down. A professional, grammatically correct resume, cover letter, and any portfolio pieces are all important.  Include information that is specific and provides numerical support, or includes recommendations as part of the package.

Your cover letter should specify the desired position, what you bring to the table, and any applicable job experience.  Portfolios are necessary for most jobs these days, and you can either build one in a binder or via an online portfolio option.  Create your materials first, as you’ll need to be ready to send them at a moment’s notice.

Preparation

Preparation is the all-encompassing theme of a solid job search, and it’s something that starts at the beginning of your search and ends with the follow through.

You start preparing by creating your materials, reviewing them yourself and with a friend or family member, finalizing them, then beginning the actual search.  Your search is also something to prepare for! What kind of job are you looking for?  Do you want to work from home? THere are specific work-from-home job sites like HireMyMom out there, for the specific purpose of working from home.  There are also industry-specific job sites which can be helpful if you’re looking to stay in a particular field.

Following up is the last part of the puzzle, but one to look into right away; don’t wait until your first interview and realize you aren’t prepared with any sort of follow-up.  Start by creating the content of an email inquiring about the status of the job position, as well as the content of a thank you note for your interviewer.  Once these are at the ready, all you have to do is add in a bit of personalization for each interview.

Come up with a list of sites to search, a materials-needed checklist, and a list for follow through.

Mindset

Mindset is #1 in almost everything we do, and the job search is no different.  It can be tough out there, and sometimes job searches can go on for a very long time.   Prepare yourself mentally that it could take a while, and determine what you really want from the get go.  While your dream job might not show up immediately, it’s important that you don’t settle and take a job that you cannot see yourself enjoying or succeeding in.

Know what you want, persevere in your search, and stay positive.  If you have solid materials in place, additional necessary preparation completed, and a great mindset, your next job is closer than you might think!

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July 6, 2015 0 Comments

4 Steps to a Great Cover Letter

Part of the job process is the application process, which can be daunting. Between the resume, cover letter and interview, there’s a lot to consider.

The first place to start is always the cover letter, which is the lead-in to your resume and hopefully, everything else that follows until you’re interviewing for the job.

Creating a successful, well thought out cover letter is important, as it’s really your first impression to your potential employer(s).  Follow these tips to have a resume that stands out and impresses your audience.

Be Unique

The employer will likely receive a number of cover letters and resumes, so it’s important to be one of those that stands out.  You can do this in a number of ways – writing style, the way you highlight your experience, and adding personality.

While you still need to mind your grammar rules, adding some personality to your cover letter is always a plus.  Mention important personality traits that will make you successful in the job position, as well as unique statistics and results from your past job experiences.

Be Correct

Grammar and punctuation is key in creating a successful cover letter.  Be sure that you look up any questionable spelling and grammar questions you may have, and always have your letter proofread by a friend or family member.

Even if the potential job position is not writing-based, utilizing correct grammar and punctuation shows that you’re paying attention to details and care about presenting a quality product – both important skills to have in any position.

Be Succinct

As we mentioned before, your potential employer will likely receive many cover letters and resumes.  Keep it short and simple! State the position you’d like to be considered for, why you’d be a great fit, and a few key, bulleted highlights on your experience and why it is relevant. That’s really all you need!  The best cover letters are succinct, effective, and to the point.

Be Specific

Don’t send general cover letters or resumes to anyone, no matter how many you may be sending. Your employer needs to know why you’re right for their particular job position and company, and it’s your job to make the argument as to why you’re the right fit.  Notice the verbiage they use in their job posting – include some of them in your cover letter and resume, if applicable.

The more you can specializing your cover letter for the particular job position, the better your chances of achieving it.  You need to show the employer that you have exactly the right skills, personality, and job experience that will make you an ideal fit for the job.  Do your absolute best to highlight these qualities in an efficient, brief manner.

 

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