HireMyMom Success Story: Nicole Callaghan

Tell us about you and your experience finding work on HireMyMom

I’ve been looking for a remote position for awhile and was getting super discouraged. I was looking at all different platforms, social media groups, and more. I knew about Hire My Mom and kept checking the new job posts. Finally, I signed back up (the second time) and from my sign up day, it only took me 18 days to find the perfect job! I couldn’t be happier. I wasn’t using the platform to its fullest the first time. The 2nd time around, I uploaded a personal cover letter which may have been the difference. I am so grateful for finding my new job!

What are your top tips for landing a job or jobs on HireMyMom.com?

Check twice a day for new job posts. Be ready to apply right away and make sure you upload a personal cover letter and use a little bit of your personality.

What piece of advice do you wish someone had given you at the start of your work from home journey?

Don’t get discouraged and don’t give up. There are so many options out there, especially today.

What do you see as your greatest success in life?

Being a mom! Having a work from home job is my only option now because it allows me to run my household- laundry, dishes, cleaning and cooking AND be available for my kids. I cannot wait until this summer when they are home from school and I can be there for them!

What is something about you that many people don’t know?

I went to college for dance! I used to teach dance classes and zumba fitness classes alongside of working a 9-5 years ago. Once I had kids, I stopped to teaching because I barely got to see them!

 

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HireMyMom Year in Review: Thank You 2023 and Welcome 2024

First and foremost, from our HireMyMom family to yours, Merry Christmas! We hope that you are taking this time to rest, relax, and enjoy creating memories that will last a lifetime with your families. Sometimes it can be easy to get caught up in the holiday rush trying to buy everyone gifts and make food, but make sure you take a second for yourself to just breathe. This is also the time of year to reflect on all that happened.

For HireMyMom, in 2023 we accomplished quite a bit that we wanted to recap with all of you:

  • Lesley wrote over six articles that were featured on Entrepreneur’s website. Check out her profile here: https://www.entrepreneur.com/author/lesley-pyle
  • Lesley guest starred on over 15 podcasts!
  • The HireMyMom team attended three small business expos to spread the word about our company.
  • We surpassed helping over 30,000 small businesses in our 16 years as a company this year!
  • We shared 52 blogs that covered topics for job seekers and small businesses alike.
  • The HireMyMom team launched our two self-paced courses of Cultivate and Hiring Made Easy.
  • We started offering more Reels on our Instagram page to help our audience.
  • We started a TikTok page!
  • And we added new members to our Facebook group.

And so much more, but those are a few of our favorite highlights!

For 2024, we are working on expanding our social presence (so expect a LOT more TikToks) as well as revamping the kinds of emails we send to our audience. Our biggest change that we are most excited about for 2024 is that we are working on a brand new and improved website to enhance its functionality and offer new/better features for our audience. We are grateful to everyone who has provided feedback on our website, and we cannot wait to share this new version with you.

Thank you to all of you that are part of the HireMyMom community. We have thoroughly enjoyed working with everyone in 2023; we met lots of new faces and reconnected with some old friends, all of whom we are appreciative of for your support.

We wish you and yours some very Happy Holidays. As your year comes to a close and you are able to reflect on all that you accomplished, we would love for you to share that with us! Tell us about all your wins, and share your goals for 2024 with us. Chances are, many other members in our community can benefit from hearing about your journey and where you hope to go in the future. Send us an email, or find us on social media to share. We would love to see your faces on TikTok especially!

Please remember to take some time for yourself and remember the reason for the season: your friends, your family, your past adventures, and your future endeavors. Thank you for sharing your year with us; we look forward to seeing you all once more in 2024!

 

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Success Story- Erika Sheets

Tell us about you and your experience finding work on HireMyMom.

HireMyMom was an upgraded experience from the start! I was impressed with the obviously curated collection of employers and opportunities, particularly compared with the grind of the standard job sites. I also noticed how much more responsive employers were, probably in part because they, too have a select audience. I am delighted to have found the perfect job at the perfect time thanks to HireMyMom!

What are your top tips for landing a job or jobs on HireMyMom.com?

Concise resume, personal note with application, find, connect with & message the hiring manager on LinkedIn

What piece of advice do you wish someone had given you at the start of your work from home journey?

Successful remote work requires strong executive functioning skills, initiative and self-discipline.

What do you see as your greatest success in life?

Introducing other to Jesus Christ

What is something about you that many people don’t know?

I read and retain at a very accelerated level

 

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5 Tips for Applying to a Job Listing that Doesn’t Include the Pay Range

You find an interesting job listing…

The company sounds great…

Your experience matches the company’s required qualifications…

This job sounds great! There’s just one problem: the job doesn’t list the pay range. What does that mean? Should you apply, or should you find a different listing?

Why do companies not list the pay range?

There are several reasons as to why companies post listings without salaries. These reasons range from employers hoping to avoid potential questions from current employees to trying to avoid a wage war with competitors. However, the number one reason normally has to do with finding the most passionate job seekers: if a company does not list the pay range, they hope to attract job seekers that are more interested in the role itself than they are the money behind it.

This can be tricky for job seekers, though, as money is obviously a huge factor, and no one wants to waste their time going through the hiring process if salary expectations aren’t the same!

So, should I apply if a job listing doesn’t include the pay range?

In the end, it all comes down to your personal preference. If the job sounds like your dream job, then go for it (and use these tips to make sure your application stands out above the crowd). If the job doesn’t sound like an absolutely amazing fit and you’re on the fence about it, maybe see what else is out there. There’s no wrong answer here! But, if you do choose to apply to job listings without salaries…

Here are 5 tips for when you apply to a job that doesn’t mention wages:

#1. Research what other, similar positions are offering. The job title can help you figure out what the industry standard of pay is for that position. If it’s not quite what you’re hoping for, then figure out what job titles you should be searching for instead.

#2. Go ahead and apply! Take a chance and see what happens. This might just be the position of a lifetime! If not, it’s a great learning experience. Don’t let fear of the unknown hold you back from applying to a potentially great opportunity!

#3. Ask what the pay is! Communication is ALWAYS the key. Ask right away. Establish if this is a good fit for yourself and for the company.

#4. Plan to negotiate your salary. If no numbers are listed, this means the discussion about pay expectations is much more open than listings that include numbers.

#5. Be reasonable, but make sure this is a good fit for yourself. If you learn the pay range isn’t quite what you want, make sure to figure out if the position is truly a good fit beyond that. Consider time management, budget, experience, etc. Is this a position that will help you grow and achieve your career goals? If the answer is no, it’s probably time to apply to another listing.

As mentioned above, applying to a job with no pay range listed is completely a personal preference. We’ve worked with job seekers that did not like applying to those positions because they felt salary expectations were always less than they hoped for. On the other hand, we’ve worked with job seekers that have negotiated an amazing wage that they might not have received with a different job.

Money is a big factor when finding a job, but it’s not the only thing to think about! How does this job fit within your schedule? Does it give you the freedom to learn and grow? Does the company offer benefits that outweigh pay discrepancies?

Make sure you look at the job as a whole and not just the pay — and let us know: do you apply to listings that do NOT include the pay range, or do you pass them over?

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Tips for Creating An Attention-Getting Job Seeker Profile to Help You Get Hired!

One of the most popular questions we get asked is: How do I create a great online profile / resume that stands out to employers? So, we’ve put together some examples of what to do (and what not to do). This is a great guide for those just getting started, but it’s also a great reference for those who have their résumés posted that are not hearing back from employers.

 

It’s important to note that employers cannot see your online profile / resume unless, (1) you’ve applied for their specific job or (2) you are a Platinum member which comes with a rotating profile on the home page. 

 

Ok, so let’s start simple…

 

What Not To Do

 

Your profile is how employers learn more about you. They like to see a headshot so they can put a face to a name with your information. Most importantly, they like profiles that are detailed with LOTS of information.

 

The profile below is an example of what not to do. There is no picture, and there is no information. Employers use your profile first, and then they turn to your résumé. It’s also a good idea to update your profile on a regular basis. That way, employers know you’re serious about looking for work. Set a reminder to review and update your profile periodically such as quarterly or every six months. 

 

Make sure to complete your profile! It’s totally okay to set up a test profile like the one below to see how things will look, but don’t forget to go back in and fix it later. This profile has a photo (that we’ve hidden), which is great, but nothing at all for employers to reference!

 

This next profile is another step in the right direction, but it needs more information. The profile has a photo, which is great, and a description, which is also great. But, this doesn’t speak to specific experience for an employer to reference.

 

What To Do

 

You’re probably noticing a trend at this point: provide a photo, write a description, and provide specific employment information. We reached out to some of our past top performing profiles for permission to share. Check them out below!

 

Hannah checked all three boxes: she has a photo that clearly shows her face, she has a description, and she has detailed information about her work history. Plus, she made it even easier for employers to check out companies she has worked with by providing their URLs.

 

Hannah shares: 

I got my job with very quickly (within a week) after applying through HireMyMom! I believe the key was really that online resume and me emailing the company to stand out. I also mentioned their website and how much I loved what their business was about in that initial email. I believe anything to stand out like that is good…When I am looking for jobs my go to is ALWAYS HireMyMom.com. I also tell ALL my friends about it because I believe HireMyMom makes it so easy for moms to stand out in the online/remote workforce.” 

 

Now, we understand that some people do not want to share their photo online, and that’s okay! We suggest providing further information to interest employers so they are blown away by your experience and skills, like Sara’s profile below; Sara also went the extra mile to provide how many years of experience she has for specific skills.

 

There you have it! A profile does act as a résumé, so you should fill it out accordingly, but it also gives you more space than a typical résumé so you can go into a little more detail.

 

If you have questions or need help with your own profile, reach out to the team at HireMyMom — we are more than happy to help! We have several opportunities to help you level up

 

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6 Signs It’s Time to Quit Your Job and How to Resign Gracefully

There comes a time in every working professional’s career when you’ll want to quit your job. Whether you’re unhappy at your current job or you feel like it’s time to move on for a new challenge, you’ll need to resign gracefully

While adversity can help you become more successful, here are six red flags to look out for in the workplace:

1. You aren’t being treated fairly by your boss or coworkers 

If you feel like you’re constantly being passed over for opportunities or are being asked to take on more work than your colleagues without getting recognition for it, it can make for an unpleasant work experience. If you have cause to believe you’re being unfairly treated and regularly pressured to say ‘yes’ in the workplace, then it may be time to move on.  

2. Your job no longer challenges you

If you feel like you are no longer making an impact with your work, or that the work itself is no longer interesting or exciting, it may be time to consider quitting your job. If you’ve done everything you could to find new challenging projects and asked your manager about taking on new responsibilities with no success, consider your exit strategy.

3. You feel like your skills aren’t recognized at work

You may start to realize that your skills aren’t being put to good use at your current job, or you aren’t being recognized for your hard work. If this is the case, then it may be time to look for new opportunities where you can develop résumé-worthy skills and grow as a professional.

4. You’ve lost passion and interest in your work

Are you no longer feeling inspired or excited by the projects at your job, or you aren’t seeing any potential for career growth even after discussing the situation with your manager? If this is the case, it may be time to consider quitting and moving on to another company where you can find fulfillment.

5. You don’t enjoy working with the people at the office, from your coworkers to your boss

Is your job negatively impacting your mental health or personal life despite setting professional boundaries? If you’re still dreading going to work even after you’ve changed positions internally or taken on other projects, this is a sign to quit. 

6. You feel disconnected from your company’s mission, goals, and values

If you don’t feel like your company is making a positive impact in the world or there seems to be a disconnect between your belief system and what your company stands for, then it may be time to quit. When considering new companies to work for, do your due diligence to find one that aligns better with your values, work ethic, and career goals. 

If you’ve already been working on the side, consider turning your side-hustle into your full-time career or starting your own business. Working with a business coach or mentor could provide you with the direction and the support you need to make the plunge.

The good news is, when something doesn’t work out, try seeing it as an opportunity to seize rather than a failure. Finding the right job can take time, so make sure you stay active to boost your morale while you job search.

Why should you write a resignation letter?

Writing a professional resignation letter is key to formally informing your company of your intentions to leave and smoothing out your leaving process. Doing this will also increase your chances of getting recommendation letters and positive reviews during reference checks future hiring managers may conduct. 

If you’ve already accepted a job offer while employed and now find yourself needing to inform your current employer that you’re quitting, be sure to respect your contract’s clause on giving advance notice. This could be as little as 2 weeks in advance but could also be a few months.

So before you change your LinkedIn profile to announce your new position, make sure your current employer has received your resignation letter either during a face-to-face meeting or by email (if you’re working remotely).  

How to write a graceful resignation letter

When it comes to writing a resignation letter, be sure it’s clear and concise and stick to one page or less. Here are three tips to write a professional resignation letter:

Use professional resignation letter formatting 

To ensure a professional formatting, follow these six steps: 

  1. Include your name and address at the top of your letter
  2. Left-align the date under your address (this date will officially start your resignation notice period)
  3. List the company address in full
  4. Address your letter to your manager by their formal title along with their last name (it’s acceptable to use their first name if you’re on a first-name basis)

Remember to write out the number of weeks’ notice in full words rather than numbers, like this: “two weeks’ notice”.

Be clear about your intentions

Open your letter clearly by stating your intent to resign as well as the exact date you plan on ending your time at the company. This helps your manager better prepare for the weeks leading up to your end date as well as after you leave.

In the body of your letter, you can provide reasons behind your resignation. Although this is optional, it can be useful and appreciated, especially if you’re on good terms with your boss.

End on a positive note

If you do decide to share your reasons for leaving, be sure to keep a positive attitude. If you’re leaving because you’re unhappy with the management or your coworkers, it’s best to selectively omit this from your letter, even if these are legitimate reasons for leaving your job.

You should always stay professional and thank your manager for the opportunities you’ve had at the company. Express gratitude for the opportunities you’ve had in the past to grow and develop yourself during your time there.

 

Dominique Vatin is a Staff Writer and Resident Career Expert at Resume Genius, where she writes about everything from how to make a resume to acing your next interview. When she isn’t helping job seekers find higher-paying, more fulfilling work opportunities, you can find her whipping up various cakes at home or planning her next hiking adventure.

 

 

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Homeschooling Your Children? Here’s What You Need to Know While Working Remotely

Are you considering homeschooling your children for the upcoming school year or are you currently homeschooling? Working from home and homeschooling can present some unique challenges, but it is also a great opportunity to ensure that your children receive a quality education while remaining under your care. To help you with homeschooling while working remotely, here is an overview of what you need to know.

How to Set Up a Schedule That Works for You

Start by evaluating your work schedule and family commitments, as well as the learning needs of each child. If you have multiple children, try to find a schedule that works best for them and is least disruptive to your daily routines. For example, if one of your children needs more guidance or has difficulty with certain subjects, then consider scheduling extra time for them during the day. You may also want to consider having different schedules for different days of the week. This can be helpful for parents who work on different days or have varying work hours. You can use this strategy to prioritize particular topics or activities on certain days.

Once you’ve determined the framework of your schedule, create a daily routine with designated times for schoolwork, playtime, meals, and other important activities. It’s important to also include breaks for both you and your children so everyone can recharge and relax throughout the day. Try to keep a consistent routine as much as possible. Establishing clear expectations and boundaries around school time can help to ensure that the entire family is on the same page. Additionally, you may want to designate specific “school hours” that you stick to each day, even if they look different from a traditional school day.

Finally, consider incorporating extracurricular activities into your homeschooling schedule. These activities can be anything from online classes, to arts and crafts, to physical education. Allowing your children to explore their interests outside of the core subjects can help break up the monotony of their day and give them something to look forward to. Additionally, this time can be used for you to get work done.

Tips for Successfully Homeschooling While Working Remotely

  1. Establish a routine and stick to it. Set clear expectations, designate specific times for each subject, and create a timeline for when tasks should be completed. Also set the routine for when you will be working and should not be disturbed.
  2. Set boundaries between work and school. It can be difficult to separate work and school when you’re in the same space, so make sure you create designated zones for each activity and provide your child with structure and supervision.
  3. Utilize online resources. Take advantage of online courses, videos, and educational apps to supplement your curriculum and keep your child engaged. Our own supportive Facebook group can be a wonderful place to ask your fellow moms for help in this area as well.
  4. Make time for breaks and physical activity. Make sure you build in time for movement and breaks throughout the day so that your child can stay focused and alert during lessons. These breaks are good for you too!
  5. Talk to your child about their feelings. Check-in regularly with your child to gauge their emotions and comfort levels regarding their homeschooling experience. If they are feeling overwhelmed, consider taking a break or exploring other learning activities. You can also do this with your own work, so that you can communicate any struggles you are facing while balancing work and school so that your employer can help.
  6. Stay organized. Staying organized is key when homeschooling while working from home. Use a planner or calendar to keep track of your child’s assignments, deadlines, and progress and how those fit into your work calendar.
  7. Utilize technology to connect with other homeschoolers. Online communities for homeschoolers are great for finding support, sharing ideas, and helping your child stay connected with peers who may be experiencing similar struggles.
  8. Take advantage of one-on-one time with your child. Working from home can create unique opportunities for quality time with your child. Make sure you take advantage of these moments to bond and engage in meaningful conversations with your child as they learn.

Do you homeschool your child? Tell us your favorite tips and tricks for balancing school with remote work!

 

 

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How to Manage a Remote Team Successfully as a Business Owner

As a business owner, managing a remote team can be a challenge. From establishing communication protocols to maintaining productivity, there are many elements to consider when working with a distributed team. If you’re looking for advice on how to get the most out of your remote team, then this blog post is for you. Here, we will discuss tips and strategies for how to effectively manage a remote team as a business owner, so that you can maximize the potential of your employees and ensure success for your business.

Create a Company Culture

A strong corporate culture gives your team members a sense of purpose and unity, which is key to building trust and promoting collaboration. To create a successful company culture for your remote team, start by defining your mission and values, and make sure they are reflected in all aspects of your work. Provide guidance on how you expect people to interact with each other, both online and in person. Encourage open communication, transparency, and collaboration. You can also take steps to make your remote team feel more connected. Consider holding regular virtual meetings or video chats to discuss projects and tasks. Establish a team workspace where everyone can share ideas and updates. Additionally, consider offering incentives such as recognition for excellent work or rewards for reaching goals.

Hire the Right People

You want to make sure that you’re selecting individuals who have the skills and experience necessary for the job. It’s also important to consider the types of personality traits and communication styles that will work well in a remote environment. To ensure you hire the right people, it’s important to take the time to develop a comprehensive job description that clearly outlines the roles and responsibilities of each position. This will allow you to determine the exact type of person you are looking for. Once you have a clear idea of what you need, you can start your recruitment process. When interviewing potential candidates, be sure to ask questions that will give you an idea of how they will perform in a remote setting. Additionally, conduct a few rounds of interviews with each candidate to get a better sense of their knowledge and expertise. Finally, be sure to check references and do background checks to ensure you are hiring qualified individuals.

Set Clear Expectations

Your team should know exactly what you expect from them and how you want them to carry out their tasks. To set clear expectations, make sure to create specific goals and deadlines. If there are any policies or procedures that you want your team to follow, make sure to communicate these to your team. Also, provide feedback regularly so that your team can stay on track and make progress. When it comes to communication, be sure to specify how often you want to check in with your team and the type of updates you need from them. For example, do you prefer weekly status reports? Or would you prefer a daily check-in? It’s important that your team knows when and how to contact you. Finally, be sure to give your team an opportunity to ask questions and discuss their concerns with you. This will help them understand their roles better and build trust in the team.

Over-Communicate

Communication should be frequent and clear to avoid any misunderstandings or confusion. As a business owner, you need to be constantly monitoring the progress of each team member and staying in touch with them. This can be accomplished through video conferencing, group chats, email, and instant messaging. It is important to remember that remote employees often work in different time zones, so be aware of this when planning communication. Setting up a routine for regular check-ins and keeping an open channel of communication can help ensure that tasks are completed on time and that everyone is working together. Regular one-on-one meetings are also important to discuss expectations, progress, any challenges the team is facing, and successes they have achieved. This will help build trust between the business owner and team members, which can go a long way in ensuring a successful remote work relationship. 

Use the Right Tools

As a business owner, you should invest in the best tools available that will help your remote team stay productive and collaborate. Here are some of the key tools for remote teams:

  1. Project Management Software: Project management software helps organize tasks, assign deadlines, track progress, and keep everyone on the same page. Popular options include Asana, Trello, Basecamp, and Slack.
  2. Video Conferencing Software: Video conferencing software allows remote teams to connect face-to-face, which can help improve collaboration and communication. Popular options include Zoom, Skype, and Google Meet.
  3. File-Sharing Software: File-sharing software makes it easy for remote teams to share documents and other types of files with one another. Popular options include Dropbox, Google Drive, and Microsoft OneDrive.
  4. Online Whiteboard: An online whiteboard allows remote teams to brainstorm together in real-time, even if they are miles apart. Popular options include Mural, Miro, and Stormboard.

What tips and tricks do you use to manage your remote team? Let us know so we can share with our audience!

 

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How to Create a Winning Job Post

Any successful hiring manager will tell you that having a great job description (or job post) is vital to hiring great candidates. Without it, you may not attract any candidates or you may attract the wrong ones — and that’s not a good use of your time or money. We want to share with you how to create a job post that will attract the right candidates and increase your chances of finding the rockstar team member you need for your business.

Examples of What Not to Do

The number one thing we see is that some employers do not include enough information on their job posts. With the first example below, you will notice that minimal information was provided about the company and the position itself. We recommend including information such as the duties of the job, specific experience needed, any special skills you are seeking, the number of hours per week or month you are seeking as well as any other pertinent qualities, qualifications or skills needed. It can also be helpful to include a bit about the company and the culture that gives the candidates an idea of what it’s like working for your company. This helps ensure they feel like they would be a good fit for what you are looking for.

Our next example is getting more on the right track, but we recommend adding more details without writing a book. This post does a much better job explaining the position and offering some information about the company. However, the time commitment is still missing as is more specific information about what is needed for the job itself.

Examples of What to Do

We’ve compiled two of some of the top performing job posts on the site to share with you below. You will notice that the first post has quite a bit more information than our previous examples. It goes into detail about the company, what the position is about, what is needed for the position, and the commitment requirements.

You may not have this many requirements or qualifications needed and that is 100% ok. Your job does not have to be long to be thorough. In fact, super long job posts don’t perform well because it overwhelms the candidates so it’s important to state what you are looking for, the important points but not go overboard and write so much that you scare off potential candidates. This example below is one of our longer job descriptions but we are suggesting that you should have one this long. 

Our next example is very similar with lots of great details. As a bonus, this post states up front what the salary range is which can help find better job candidates that know what to expect from the beginning with regards to compensation.  Again, your job description does not have to be this long. We just wanted to give you some ideas of things you can include to help your job post perform better!

 

In need of more inspiration or ideas to kickstart your job description? 

We’ve put together a FREE Job Post template for our audience to help make this process easier!  CLICK HERE to download it.

Do you tips that have worked well for you in hiring or writing job descriptions? Share with us your tips to help other employers create the best job post possible.

 

 

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Learn How Innovation Can Help You Expand Customer Relationships, Make More Money and Grow Your Business Fast

One common goal we hear from small business owners is a desire to expand their businesses. That’s not surprising–It’s fun to try new things and grow in different ways. As your business expands, your skillset grows, and you may add new members to your team, expanding your network and boosting your profits. What’s more, we’ve found that it gets easier to clearly see what’s next on the horizon for our business with every move. 

But, sometimes, expanding the customer base for your existing products is a struggle. You’ve tried different marketing approaches and tapping new pools of potential customers, but it seems like a nut that just won’t crack.  

In that situation, we find one of the most reliable ways to expand is by adding products or services that complement your existing offering. Adding services and products can round out your offering, help you stand out from the competition, find new customers and grow revenue. 

Think of a restaurant adding a new menu option to appeal to a broader audience–that’s a product addition. If the same restaurant starts offering catering, that’s a complimentary service. These additions fall into the same realm as the restaurant’s original service. But, the changes will help attract new customers and provide additional services to existing customers–both of which can drive growth and increase sales.

While a restaurant is an easy way to visualize the concept, the idea works across all businesses. Consider a Virtual Assistant who primarily responds to email inquiries and manages calendars for small business owners. The VA may notice one of the people she supports is doing a lot of travel. With that knowledge and her existing relationship, she may decide to add travel planning services to complement her other work and pitch the service to the client she knows has upcoming travel.

Here’s another example. At HireMyMom, we added concierge services to help our customers who need staff right away and don’t have time to go through a traditional hiring phase, which can take attention away from their core business.

We’re looking at other ways to grow, too. For example, we are working on expanding our overall Human Resources services. New services could include helping with onboarding, creating policies and procedures for employees, and developing standard operating procedures for small businesses. 

Other options include offering custom-written targeted emails to increase the exposure of specific jobs or lending the expertise of a Human Resources specialist to help employers enhance job postings to attract the right candidate. 

Find the right products and services

No matter the business you are in, there’s likely a way to expand by offering additional products and services. The key is to determine what products and services your customers may want and which you can provide. Here are some ways to do some market research:

  • Listen carefully to the questions your customers ask. If your customers routinely ask if you provide a particular service or know who does, that’s a clue that demand exists, and it’s likely something your current customers might eagerly add to their orders with you. 
  • See what the competition is offering. Take a look around at your key competitors and see what types of additional products and services they offer. There’s a good chance those same options may appeal to your customers.
  • Ask your customers what else they need or want. Inquire about how they use your main product or service and what could improve the experience. 

Build the right team

Once you’ve decided on a new product or service to add, it’s time to make sure you can reasonably provide it. In some cases, you may need to add staff members to offer the option. In other cases, your existing staff may be able to absorb the work. Also, you may need to purchase new supplies or find space to store materials or do work.

Doing a little upfront planning can make the transition easier. The first few times you provide the product or service might feel a little rough. But, it’s all part of the product development lifecycle. 

Check out our free Online Tools and App Every Entrepreneur Needs to find resources to help you expertly navigate this phase of your business.

Need inspiration? Join Mastermind

If you feel stuck or aren’t sure what types of services and product extensions might make sense for your business, an outside perspective can help you look at your business with fresh eyes. 

HireMyMom’s new Small Business Mastermind could be just the catalyst you need to identify the types of add-on products and services that can take your business to the next level.

Through the program, you’ll find the path for meaningful growth and success based on what matters to you. You’ll create deep and authentic relationships with business owners  on the a similar  path. 

The group will meet bi-monthly to discuss business growth, discuss ways to expand, and explore marketing ideas. The peer group dynamic will help fill you with fresh ideas and unique perspectives to develop new viewpoints and see your business with fresh eyes.

The group will explore ways to improve business systems, build better processes and automate your work. 

A private group app puts all the tools and resources at your fingertips. Group sessions will provide an opportunity to share thoughts, get support, and find encouragement. 

What’s more, the group sessions will help you stay accountable to your goals and will offer you a chance to network with other like-minded moms who you might not have otherwise met.

Sign up now and start envisioning your next chapter.

Happy growing!

 

 

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