Small Business

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April 9, 2024

Why Your Small Business Can’t Afford to Ignore the Benefits of an Ads Manager

With the majority of consumers turning to the internet for product research and purchases, businesses that don’t prioritize digital marketing are at a significant disadvantage. That means it is more important than ever to invest in a digital channel strategy which involves managing ads to reach potential customers. However, if you want to maximize your return on investment from your Google and Facebook ads, you need an Ads Manager who can stay on top of these channels.

The Importance of Digital Advertising for Small Businesses

By leveraging digital advertising channels such as Google and Facebook, small businesses can reach a larger audience, increase brand visibility, and drive targeted traffic to their websites. Digital advertising allows businesses to level the playing field, enabling even the smallest companies to compete with larger, more established brands. In short, embracing digital advertising is essential for small businesses looking to grow and thrive in the digital age.

The Challenges of Managing Google and Facebook Ads on Your Own

Managing Google and Facebook ads on your own can be a daunting task. It requires constant monitoring, analysis, and optimization to ensure that your ads are performing at their best. The algorithms behind these platforms are complex, and understanding how to navigate them takes time and expertise. Not to mention, keeping up with the ever-changing trends and best practices in digital advertising can be overwhelming. Additionally, managing ads can be time-consuming, taking you away from other important aspects of running your business. Without the knowledge and experience of an ads manager, you may struggle to effectively target your audience, optimize your campaigns, and achieve a high return on investment. Don’t let the challenges of managing Google and Facebook ads on your own hold your small business back from reaching its full potential.

Why You Need an Ads Manager for Your Small Business

Running a small business requires wearing many hats, but trying to manage your Google and Facebook ads on your own shouldn’t be one of them. An Ads Manager brings expertise, experience, and a fresh perspective to your digital advertising efforts. They can analyze data, identify trends, and make strategic adjustments to ensure your ads are performing at their best. With an ads manager on your team, you can focus on other important aspects of your business while knowing that your digital marketing is in good hands. An Ads Manager can also save you time and effort, allowing you to focus on other important aspects of your business. Additionally, they bring a fresh perspective to your digital advertising efforts, providing new ideas and strategies to help your business grow.

How to Find the Right Ads Manager for Your Business

Finding the right Ads Manager for your small business is crucial to ensure that your digital advertising efforts are successful. Start by conducting thorough research and making a list of potential candidates. Look for Ads Managers who have experience in your industry and a proven track record of delivering results. Don’t hesitate to ask for references and examples of their previous work. Additionally, consider their communication style and responsiveness, as a good working relationship is key. It’s also important to discuss pricing and ensure that their services align with your budget. Take the time to interview multiple candidates and trust your instincts when making a final decision. With the right Ads Manager on board, your small business can reach new heights in the digital advertising world.

Have you had success onboarding an Ads Manager? Share your tips with us!

Written by HMMCustomer Care

March 16, 2024

Overcoming the Fear of Hiring as a Small Business Owner

As a small business owner, the decision to hire new employees is an important one. It can also be intimidating and filled with anxiety. The thought of taking on the responsibility of providing wages and other expenses associated with hiring can be overwhelming. However, it’s important to remember that hiring is essential for the growth of your business. Let’s look at ways to overcome the fear of hiring as a small business owner and how to make the process easier:

Define Your Ideal Employee

It is important to take the time to carefully define your ideal employee or contractor before you begin the hiring process. This means taking the time to think about what qualities and skills you are looking for and which of these would be most beneficial to your business. Make sure to consider qualities like team-orientation, communication skills, work ethic, dependability, problem-solving abilities, and any other unique traits or qualifications that are relevant to your particular business needs. You should also think about the type of personality that will fit best with the company culture you are hoping to foster. By taking the time to define your ideal employee upfront, you will be better able to identify qualified candidates who possess the qualities and skills that you desire.

Create a Plan

The key to success is to create a plan ahead of time so you know what to expect. Start by making a list of all the tasks required to hire a new employee. This should include outlining what tasks this job will entail, what specific skills and experience you are looking for in your new hire, taking this information to draft the job post, then deciding what questions to ask in an interview to help you find the best candidate. Once your job posting is live, make sure you’re organized with the applications you receive. Consider creating a spreadsheet that outlines each candidate’s qualifications and notes from the interviews. This will help you easily compare each applicant and make your final decision. Additionally, establish a timeline for when you plan to make an offer and inform candidates. Outlining your expectations ahead of time will help ensure everyone is on the same page and save you time in the future. Finally, if this is your first time hiring, you may want to consult an experienced advisor who can answer any questions and provide advice on the best practices for hiring.

Hire for Potential, Not Just Experience

You want to make sure you hire the right person for the job, but you may be afraid to take a chance on someone without a lot of experience. However, this shouldn’t stop you from considering potential over experience. When it comes to hiring for potential, start by looking for someone who is highly motivated and eager to learn. Ask yourself questions like, “Does this candidate demonstrate a genuine interest in the position?” and “Do they have any related skills or knowledge that could benefit the job?” This will help you identify people who might have the aptitude for the role, even if they don’t have all the necessary experience.

Also look for candidates who have transferable skills. Are there any abilities they developed in a previous role that could be applied to your position? A great example of this is a mom who has to stay highly organized managing her family which translates into a very diligent personal assistant that can keep your calendar on track. Finally, remember that even if someone doesn’t have all the required experience, they can still be successful in a position if they are willing to put in the effort. Investing in a strong training program and providing adequate resources will help bring inexperienced employees up to speed more quickly. Ultimately, don’t be afraid to consider hiring for potential instead of experience when it comes to filling positions in your small business. There are plenty of motivated and talented individuals out there who just need a chance to prove themselves. By taking the time to invest in them, you could find yourself with a loyal and hardworking team member.

Take the Time to Train Your New Employees

While it may be tempting to simply have a new employee start working without any training, it’s important to invest the time and effort in training your new team members. Training doesn’t have to take long or be complicated. A comprehensive orientation process can cover all of the basics and ensure that everyone is on the same page. You can also break down your training into smaller pieces and offer ongoing education on specific topics.

When creating a training program, be sure to focus on the basics and make sure all of your employees understand the core processes of your business. You should also ensure that new employees learn how to use the technology they need to do their job. Having an in-depth understanding of your products and services is also essential, so make sure to include this as part of the training program. Finally, remember that while new employees will likely need additional guidance as they get up to speed, giving them a strong foundation at the outset can pay dividends down the line. It can also be helpful to get feedback from current employees on what they wish they had known when they first started so you can incorporate this into your new employee training program.

Set Clear Expectations from the Start

As a small business owner, you need to make sure that everyone is on the same page. Before hiring someone, you should let them know what is expected of them in terms of work hours, job duties, and any other relevant information — you should also communicate this to the rest of your team. They can help you through the hiring process, which can act as a support group for overcoming anxiety in this area. It is okay to share with your current team your fears about onboarding a new member. Getting their perspective in this area can be extremely helpful!

Make sure your new employee knows exactly what is expected of them, so that there are no surprises or misunderstandings. Let them know that you are available to answer any questions they may have, and that you are there to help them succeed. Ask them what their goals are and how they plan to achieve them. By having these conversations, you can ensure that everyone is working together towards common goals. Finally, make sure to document your expectations in writing. Having everything in writing can help keep everyone accountable and make sure that everyone is on the same page. It can also serve as a reference point if there is ever any confusion about expectations or roles.

We understand that even with these tips the hiring process can be intimidating. We have resources available that can help! Our Small Business Concierge Service can help you with the entire hiring process from helping you create a solid job post, receiving and reviewing incoming applications and resumes, conducting interviews, presenting you with the top 2-3 candidates and even helping with the onboarding process if desired.

Or if you are interested in learning more about the hiring process on your own, we have a self-paced course called “Hiring Made Easy” that can teach you valuable tools to use such as what to know before you hire, what questions to ask during an interview and what the going rate of pay is for common roles. At HireMyMom, we are here to help you every step of the way. Contact us today if we can be of any assistance.

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March 9, 2024

Reaching the Breaking Point? When Outsourcing is Your Best Bet

Many small business owners and remote employees find themselves juggling multiple tasks and responsibilities. While the flexibility of remote work can be a major benefit, it can also lead to overextension and burnout because there is no clear separation between work and home; a traditional job has you leaving from home to work a set amount of hours, and then you can return home again, leaving your work behind. However, working remotely means that you are always connected to your job, and this can lead to an overextension of how much you can truly take on. Knowing when you’ve reached your limit and when to outsource can be crucial for maintaining productivity and well-being.

Understanding the Limits of Your Workload and Expertise

Small business owners and remote employees alike must practice self-awareness to discern when their plates are too full or when tasks fall outside their wheelhouse. This acknowledgment isn’t a sign of weakness but rather a strategic approach to maintaining high-quality work and mental resilience. An overpacked schedule or undertaking assignments that require skills beyond your current capabilities can lead to unnecessary stress and potential failure to meet objectives. Assessing your capabilities and recognizing when you are at the brink of overcommitment is crucial. By identifying these limits, you set the groundwork for considering outsourcing as a viable and strategic option to optimize productivity and maintain your well-being. This introspection helps in pinpointing exactly which tasks might be better handled by external experts, laying the foundation for a more efficient and focused workflow.

If you notice that you are sacrificing sleep, meal times, down time, or even family time for work, then it is time to outsource. You may also notice that you are consistently missing deadlines, which is a prime sign that it is time to find help. There might be occasional projects where you are required to work a bit extra, but this should not be all the time nor should it be for weeks or even months. When you sit down to work, set boundaries for yourself. Step away from your devices for lunch and put an “away” notice on any chat platforms. Sign off at night at a dedicated time, and start your day at the same time. If someone asks you to help with a project that you know you do not have the skill set for, speak up. Setting these boundaries will help you from going over your limits.

The Impact of Overextension on Productivity and Health

Striving beyond one’s limits often leads to a decline in the quality of work, as the capacity to concentrate and maintain high standards becomes compromised. This reduction in work quality is a direct consequence of attempting to manage an overwhelming number of tasks, which can negatively impact your professional reputation and the trust your clients or employer may have in you. Furthermore, the strain of overextension does not solely affect professional life; it extends to personal health as well. Persistent stress and the pressure to perform can result in significant health concerns, including increased anxiety levels, sleep disturbances, and a weakened immune system. These health issues not only affect day-to-day functioning but also long-term ability to work effectively.

Identifying Tasks That Are Prime for Outsourcing

Determining which aspects of your workload to outsource is a critical step towards achieving a balanced remote work life. Start by examining tasks that consistently consume a disproportionate amount of your time, especially those that distract from your core business activities or project goals. Additionally, tasks that require specialized skills you don’t possess are perfect candidates. This can include anything from digital marketing to bookkeeping. Another category to consider is repetitive administrative tasks, such as data entry or scheduling, which can easily be managed by external support particularly with a virtual assistant. By identifying these areas, you not only streamline your workflow but also open avenues for engaging with professionals who can bring a higher level of efficiency and quality to those tasks. Outsourcing these tasks allows you to concentrate on areas where you add the most value, ultimately enhancing your productivity and the quality of your work.

Tips for Effective Outsourcing

Embarking on the outsourcing journey requires careful planning and execution. Initially, it’s vital to conduct a thorough evaluation of your workload to pinpoint the tasks that would benefit most from being outsourced. Once these have been identified, the next step involves sourcing skilled professionals that align with your needs.

Effective communication is at the heart of successful outsourcing. From the outset, establish clear objectives, timelines, and deliverables with your external partners to ensure there’s a mutual understanding of expectations. Providing a detailed brief and being open to questions can significantly enhance the quality of outcomes.

It’s equally important to foster a collaborative relationship with your outsourced help. This includes setting up regular touchpoints to review progress, give feedback, and make adjustments as necessary. Adopting tools for project management and communication can facilitate this ongoing dialogue, ensuring everyone stays on the same page.

Lastly, be patient and flexible. It may take time to find the right fit and to fine-tune the collaboration process. By being adaptable and responsive to the dynamics of working with external partners, you can optimize the benefits of outsourcing for your business.

If you find yourself stressed and working at all hours, then it is time to outsource. As a business owner you can list an open job position and begin your candidate search. As an employee, you can work with your employer to onboard someone to help take tasks off your plate.

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February 9, 2024

Unlocking the Role of a Community Manager for Small Businesses

For many small business owners, the idea of hiring a Community Manager can be confusing. What exactly does a Community Manager do? How can they help your business? With the right Community Manager in place, you can unlock a whole new level of success for your small business, so let’s take a look at the position together:

What is a community manager?

A community manager is the ultimate connector, responsible for building and nurturing relationships with customers and followers.They act as the bridge between your brand and your audience, creating an engaging and interactive online space. They are the ones who respond to comments, foster discussions, and keep your community connected and excited. They are experts at understanding your target audience and creating content that resonates with them. In short, a community manager is your brand’s advocate and cheerleader, helping to create a loyal and dedicated following for your small business.

The benefits of having a community manager for small businesses

A community manager helps build a strong and loyal following for your brand. By actively engaging with your audience, they create a sense of connection and trust that leads to increased customer loyalty and repeat business. A community manager also plays a crucial role in content creation, ensuring that your messaging resonates with your target audience. They can provide valuable insights and feedback on what content works best and how to improve your online presence. Additionally, a community manager can handle customer inquiries and concerns, providing timely and helpful responses that enhance customer satisfaction.

Best practices for working with a community manager

First and foremost, communication is key. Regularly communicate your goals, expectations, and any specific requirements you have for the community manager. Give them access to the necessary tools and resources to effectively manage your online presence. Trust their expertise and give them creative freedom to engage with your audience in their own unique way. Regularly review and analyze the community manager’s performance to provide feedback and make necessary adjustments. Remember, collaboration and open communication are the foundation for a strong relationship with your community manager and the success of your small business.

Measuring success and ROI for community management

To determine the effectiveness of your community manager, you can analyze key metrics such as engagement rates, customer retention, and lead generation. Look at how many likes, comments, and shares your posts receive, as well as the growth of your community over time. Monitor customer satisfaction through feedback and reviews. Additionally, track how community engagement translates into sales or conversions. By analyzing these metrics, you can assess the impact of your community manager’s efforts and make data-driven decisions to optimize your community management strategy.

If you need help hiring a community manager, we offer Small Business Concierge Services! If you already have a manager, share some tips and tricks with us on how you hired them and measure their results!

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January 9, 2024

Managing Remote Virtual Assistants for Small Businesses

A remote virtual assistant is a valuable asset to small businesses, providing support and assistance. However, managing remote virtual assistants comes with its own set of challenges. Traditionally, everyone would be in an office with easy access to one another to ask questions as well as to keep everyone accountable on tasks. However, this looks a little different in our virtual world:

Understanding the Role of a Remote Virtual Assistant

Remote virtual assistant roles are diverse, encompassing administrative duties such as managing emails and scheduling appointments, to more specialized tasks including social media strategy, content creation, and data management. The versatility of a remote virtual assistant means that they can adapt to the specific needs of a business, making them a highly flexible asset.

For small business owners to maximize the benefits of working with a remote virtual assistant, it is crucial to identify the areas of their operation that require the most support. This could involve routine tasks that consume a disproportionate amount of time or specialized projects that require specific expertise not available in-house. For example, you might find yourself spending a lot of time scheduling meetings with clients — a virtual assistant can help with this! On the more specialized side of things, you might need a VA that can respond to customer inquiries about product specifications.

Establishing a detailed job description is a key step in this process. It should not only outline the tasks and responsibilities but also highlight the skills and experience required to perform the role successfully. This clarity helps in selecting a remote virtual assistant whose capabilities align with the business’s needs, fostering a productive and mutually beneficial working relationship.

Setting Clear Expectations and Communication Guidelines

From the outset, define the work parameters: specify the tasks, deadlines, and the frequency of updates required. Detailing these aspects will prevent misunderstandings and ensure that your assistant has a precise understanding of what is expected from them.

Decide on a communication rhythm that works best for your business and your assistant. Whether it’s daily, weekly, or bi-weekly, these regular check-ins will serve as touchpoints for both parties to discuss progress, address any hurdles, and adjust priorities as needed. The chosen communication tools — be it email, messaging apps, or video calls — should facilitate easy and open dialogue.

Furthermore, it’s crucial to agree upon the work hours that align with your business needs while considering the time zone differences. This clarity not only aids in setting realistic deadlines but also ensures that there are designated times when immediate feedback or urgent discussions can take place.

Overcoming Common Challenges in Managing Remote Virtual Assistants

Navigating the obstacles of remote collaboration with virtual assistants requires a strategic approach to maintain a healthy, productive work environment. Addressing miscommunication is crucial; implementing a standard operating procedure for how tasks are conveyed and feedback is given can mitigate misunderstandings. Creating a structured yet flexible accountability system where achievements and progress are regularly reviewed also enhances motivation and productivity.

To combat the sense of isolation that remote assistants might feel, integrating virtual social interactions and team-building activities can foster a sense of belonging and improve morale. Encouraging a work culture where remote virtual assistants feel valued and part of the team not only strengthens their loyalty but also bolsters their commitment to the business’s success. Adopting these strategies allows small businesses to effectively manage the challenges that come with remote virtual assistants, ensuring a cohesive and efficient team dynamic.

Have you worked with a VA before? Share your experiences with us!

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August 21, 2023

Uncovering the Power of Project Managers in Your Small Business

Project managers are essential players in any business. They play a critical role in helping organizations meet their goals by overseeing projects from start to finish. But when it comes to small businesses, project managers can be a game-changer. From web design to podcast development, these skilled professionals can help businesses take their operations to the next level. If you do not have a project manager on staff currently, you should consider hiring one!

Defining the Role of a Project Manager

A project manager is the key figure responsible for planning, executing, and closing projects within a small business. They act as the central point of communication between different teams and stakeholders, and their role is to ensure that all aspects of a project are completed on time, within budget, and to the required quality standard. The project manager’s primary goal is to oversee all project activities, set clear project objectives and goals, allocate resources, and track the project’s progress to ensure that it stays on track. They are responsible for managing risks, issues, and conflicts, and they must also report on progress, budget, and milestones to stakeholders.

Types of Projects Managed by Project Managers

Project managers can take charge of various types of projects, depending on the nature of the business and its goals. A few examples would be:

Summits: These are large-scale events that aim to bring together people with similar interests to discuss and share insights on a particular topic.
Web design: This includes website creation and maintenance, online marketing campaigns, and website optimization to improve user experience.
Course development: This entails developing and managing the production of educational courses, ranging from online courses to classroom courses.
Podcast development: With the rise of audio content, more and more businesses are venturing into podcast creation. Project managers can handle tasks such as scheduling recording sessions, editing and publishing podcasts, and developing marketing strategies.

In summary, project managers can help ensure that these projects are completed on time, within budget, and with high-quality results.

The Importance of Hiring a Project Manager for Your Small Business

Small businesses are often stretched thin, with limited resources to spare. As a result, it’s tempting to think that cutting corners on project management will help save time and money. However, this is often a false economy. By hiring a project manager, you’re ensuring that every project in your business is run professionally, with clear objectives, milestones, and budgets. A good project manager can ensure that your team stays on track, that you meet your deadlines, and that your budget stays under control.

Moreover, project managers bring a wealth of expertise and experience to the table. They know what works and what doesn’t, and can tailor their approach to fit your unique business needs. They can anticipate problems before they occur and find creative solutions to overcome them.

Ultimately, hiring a project manager can help your small business save time, money, and energy, while ensuring that every project is completed to a high standard. By investing in the right project manager, you’re investing in the future of your business through the benefits they provide such as:

Improving project management
Helping your small business to stay organized.
Providing valuable leadership to your small business team.
Motivating and inspiring team members, and helping them to achieve their goals.
Acting as a liaison between different departments, facilitating communication and collaboration.
Increasing productivity through a more streamlined operation.

If you need help hiring, check out our Small Business Concierge Services where we take care of everything for you so that you can focus on your company while we find your dream candidate!

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June 19, 2023

Remote Hiring Made Easy: Crafting Job Listings That Attract the Right Candidates

In today’s world of remote work, small business owners have a unique opportunity to tap into a global talent pool. But with the rise of telecommuting comes the challenge of creating job listings that truly attract the right candidates. Whether you’re hiring for a virtual assistant or a marketing manager, it’s crucial to craft a job listing that not only accurately conveys the position, but also speaks to the kind of person you want to hire. If you are new to the hiring process or are struggling with it, we have created a self-paced course called Hiring Made Easy. In this learning experience, we cover everything from identifying what you want in a candidate to compensation levels to onboarding candidates. For a small sample of what Hiring Made Easy covers, check out the information below:

Identifying the Key Qualifications and Characteristics You Want in a Candidate

When it comes to hiring a remote employee, it’s important to be crystal clear about the qualifications and characteristics you’re looking for in a candidate. Without a clear understanding of what you’re looking for, it’s easy to fall into the trap of hiring someone who isn’t the right fit for your business. To avoid this, take some time to identify the key qualifications and characteristics you want in a candidate:

What skills and experience are required to perform the duties of the role effectively?
Are there any technical requirements, such as proficiency in certain software or tools?
What kind of personality traits or work styles would thrive in a remote work environment?
Do you need someone who is highly self-motivated and independent, or someone who is comfortable collaborating with a team remotely?

Once you have a clear understanding of what you’re looking for, you can craft a job listing that reflects those priorities. Use specific language to describe the requirements for the role and what kind of candidate you’re looking for, so that applicants have a clear sense of whether or not they would be a good fit.

How to Craft an Attention-Grabbing Headline and Introduction

This is your chance to make a great first impression and get potential candidates excited about your job opening. Here are a few tips to help you write a killer headline and introduction:

Keep it simple and straightforward: Your headline and introduction should clearly state what the job is and what you’re looking for in a candidate. Avoid being too clever or vague, as this can turn off potential applicants.
Highlight the benefits of the job: What makes your job different from others out there? Are you offering flexible hours, competitive pay, or opportunities for growth? Be sure to highlight these benefits in your headline and introduction to attract the right candidates.
Be specific: Use specific job titles in your headline and introduction to attract candidates who are qualified and experienced in your field.

Here’s an example of a strong headline and introduction for a remote marketing job:

Remote Marketing Coordinator Wanted – Help Us Grow Our Brand!

We’re a fast-growing tech startup looking for a remote Marketing Coordinator to help us spread the word about our innovative product. You’ll be responsible for managing our social media channels, writing blog posts, and creating engaging marketing campaigns. This is a great opportunity to work with a fun and talented team and grow your skills in the tech industry. If you’re passionate about marketing and want to make a difference in the world, we want to hear from you!

The Dos and Don’ts of Writing a Job Description

When it comes to writing a job description, there are certain things that can make or break the effectiveness of your listing. Here are some key dos and don’ts to keep in mind:

DO: Be Clear and Specific; outline the position exactly as it is.
DON’T: Discriminate or Use Biased Language; roles should be available to all people.
DO: Highlight the Company Culture and Values; tell applicants why your company is different.
DON’T: Oversell or Misrepresent the Role; this will deter candidates from applying.
DO: Include Benefits and Compensation Information; tell candidates why they should apply with your company.
DON’T: Use Jargon or Industry-Specific Terms; unless you are hiring for a high level position, many applicants may not be familiar with very specific terms.

Including Details on Compensation, Benefits, and Work Schedule

Candidates want to know what they will be paid, what benefits they will receive (if any), and what their work schedule will be like before they even consider applying for a job. If this information is not included in the job listing, they may move on to other opportunities that do provide this information.

For compensation, be as transparent as possible. Include information about hourly wage / salary, bonuses, and any other incentives you may offer. If your compensation package is competitive, this can be a major selling point for candidates.
Whether it’s flex time, bonuses, health insurance, retirement plans, or paid time off, make sure you provide clear and detailed information about the benefits you offer.
Provide information about the work schedule. Be clear about the hours that will be expected of the candidate, and whether or not there will be any flexibility in their schedule.
It’s also a good idea to provide information about any equipment or software that the candidate will need to do their job. This can include things like a computer, phone, or specific software programs.

If you’re ready to dive into all this but just don’t have time to put it all together, we recommend our Small Business Concierge Services — our HR experts will manage the entire hiring process, including onboarding, so you can focus on your company. Or, if you want to start at the beginning and learn how to do this for yourself, try our Hiring Made Easy course.

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April 17, 2023

The Power of Video Marketing for Your Business

Video marketing has become an increasingly popular tool for businesses looking to increase their brand awareness and reach a larger audience. Whether you’re a small business just getting started or an established business looking to grow, videos can be a great way to effectively market your business and build a strong brand. Learn more about the different types of videos you can create, the best platforms to share your videos, and tips for creating effective videos that will engage your audience and build your brand.

The Benefits of Video Marketing

Reach a Wider Audience: Video marketing gives businesses the opportunity to reach an even wider audience, including potential customers who may not have otherwise heard of your business. With videos, you can quickly get your message out to a large number of people and create lasting connections with them.
Showcase Your Products or Services: Videos can be used to demonstrate how your products work, explain their features and benefits, and even provide virtual tours of your facilities.
Establish a Personal Connection: Videos allow businesses to create a personal connection with their customers and potential customers. By telling stories and sharing personal experiences, videos help to build trust and relationships with viewers, increasing customer loyalty and engagement.
Increase SEO Rankings: Video content can also help improve your SEO rankings, as search engines like Google tend to favor websites that include video content. This can help to increase the visibility of your website, driving more traffic and leads to your business.
Enhance Social Media Presence: Videos are a great way to engage with your followers on social media, providing interesting content that can spark conversation and get people talking about your business. Additionally, videos can be easily shared across multiple platforms, allowing you to reach a wider audience and increase brand awareness.

How to Get Started with Video Marketing

Create an Online Presence: You should have a website, social media accounts, and email newsletters.
Choose a Video Platform: Popular platforms include YouTube, Vimeo, and Wistia. Each of these platforms offers different features and benefits, so research them to find the one that’s right for your business.
Set Your Goals: Once you’ve chosen a platform, set specific goals for your video marketing campaign. What do you want to achieve? Do you want to increase brand awareness or generate more leads?
Choose Your Topics: Try to pick topics that are related to your business and that will appeal to your target audience. Think about what questions they may have and create videos that provide helpful answers.
Plan Your Content: Determine the length of each video and what type of content it will include. Will it be an interview? A demonstration? A tutorial?
Promote Your Videos: Post them on your website, social media accounts, and other platforms where they can be seen by your target audience. You can also create email campaigns and send out notifications when new videos are released.

Tips for Creating Effective Videos

Keep It Short: Attention spans are short and people don’t want to watch long videos. Aim for 1-2 minutes in length if possible.
Tell A Story: People respond to stories because they can relate to them, so make sure your video has an interesting plot and characters.
Show, Don’t Tell: Videos are a great way to show off your product or service, so use visuals to demonstrate what you’re talking about.
Include A Call To Action: Always include a call to action in your video so that viewers know what you want them to do next.
Use Appropriate Music: Music is an important part of any video, so make sure you use music that fits the tone and style of your video.

Measuring the Success of Your Video Marketing Campaign

Analyze Your Viewership: Look at how many views your videos are getting, how long people are watching them, and where they are coming from.
Track Conversions: If you have a website or a landing page associated with your videos, you can use tools such as Google Analytics to see how many people have clicked on your video and then converted into a lead or sale.
Monitor Social Engagement: Look at likes, comments, shares, and other forms of engagement to get an idea of how popular your videos are with your target audience.
Ask For Feedback: Ask questions in the comments section or in your social media posts to get an idea of what people think about your videos and if they would like to see more.

We hope these tips are helpful for your business! What other tips have you found helpful? Let us know so we can share them!

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March 27, 2023

Overcoming the Fear of Hiring as a Small Business Owner

Define Your Ideal Employee

Create a Plan

Hire for Potential, Not Just Experience

Take the Time to Train Your New Employees

Set Clear Expectations from the Start

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February 28, 2022

Is Your Team Member Struggling? Here’s How You Can Help

As a leader, you know your team. You see them succeed and help to celebrate triumphs. But, sometimes, you can see that a team member is struggling. Not just a bad day or an off week, but an evident struggle. You may notice missed deadlines or a decline in work quality. Sometimes you may see tardiness or a reduction in overall attentiveness. As a leader, this can make you feel frustrated and helpless. And it can also harm your business.

When everyone sits together in an office, it’s often easier to know what’s happening with team members, making it easier to offer support. But, when your team is virtual, it can be challenging to know what’s up beyond feeling that the person is struggling.

Sometimes, employees face personal issues ranging from health concerns to family issues. In some cases, childcare issues or fraying personal relationships make it difficult for employees to concentrate. And, sometimes, your team member may be thinking of moving on to another job.

As a leader of a virtual team, there are tips and tricks you can use to help offer support to employees who are struggling, so you can steer your team members back to the right path, or in some circumstances, help her find the right off-ramp.

Here are our best tips to help support an employee who appears to be struggling.

Listen

The first step is to talk with the employee. Don’t assume you know the nature of the issue.

Set up a time to talk. Make sure the time you set aside is free of other distractions and is not bound tightly by meetings or other obligations at the start or end.

Begin your talk with a friendly chat. After a few minutes of pleasantries, ask how she is and how things are going. Don’t say that you are worried about her or that you sense a struggle. Just tee up the conversation with a casual chat and some general questions. Then, listen in a non-judgemental way.

You may be surprised by what you learn. The employee may provide important clues about the struggle you sense. For example, the employee may share that her kids have been home from school due to quarantine or that she’s had to take on care of an older relative. You may also hear that she’s struggling to learn a new skill that she needs for the job or that she’s wrestling with a work capacity issue.

Whatever you hear, avoid offering solutions right out of the gate. Instead, reflect on what you’ve heard and show empathy.

If you don’t hear anything that could cause the struggle, it’s OK to say something like, ‘You don’t seem like yourself lately, and I’ve been a little worried about you, so I wanted to have this check-in.’ This could open up a new line of conversation.

Some people are super private and will choose not to share concerns openly. That’s ok, too. But still, listen for clues as you can.

Consider options

Once you know more about the issue, consider if it’s something you can help resolve or if there are ways to alleviate the issue leading to the struggle.

If you learn that the struggle is rooted in family care or other time-based issues, consider:

Offering time off or a short leave of absence.
Looking at ways to make the work day more flexible.
Asking if scaling hours up or down could help.
Looking into online or phone-based mental health resources that could help.

If the issue appears to be skills-based, consider:

Spending extra time with the employee to offer hands-on support.
Providing a training program.
Getting a coach to help.
Assigning a more seasoned employee as a mentor.

In some cases, the issue could be thornier. For example, the employee may be thinking of changing careers or looking for a different type of job. In this case, consider if you want to retain the employees and what it might take to do so. Sharpen the pencil and see if you can offer more compensation or other benefits to keep the employee.

You may consider if another role on your team might be a better fit for the employee and explore if a role change could solve the problem.

In some cases, your conversation may make it clear that it may be better for you and the employee to part ways. The prospect of losing a valued employee can prompt feelings of sadness or anxiety about finding a replacement, But, don’t take this development personally.

People leave jobs for as many different reasons as there are jobs. As an employer, some of the transitions are expected and outside of your control. For example, an employee who finishes a degree may decide to move on to a job in her field of study. Sometimes people have new family obligations–or family commitments change–and they choose to scale back or increase work obligations. Likewise, sometimes interests just change or curiosity drives people to try new things.

In these cases, there’s not much you can do as an employer. But, there are things you can do to smooth the transition by helping the employee find a mutually agreeable off-ramp, thank the employee for her service and end the relationship positively. Doing so means you are poised to continue a good relationship with that person. In some cases, the employee may return to you later or suggest a friend as a resource.

Circle back

Once you’ve had a chance to think about options and how to support the employee, set up some time to talk again. In some cases, you may want to send an email in advance that says you’ve been thinking about ways to support her based on your last conversation and that you’d like a chance to discuss. You can even preview some of your ideas in the note.

When the call starts, begin with a check-in to see how things are going. Then, offer that you have been thinking about the situation and outline the support you have in mind.

Give the employee a chance to consider them and offer a follow-up call to discuss more fully, if needed.

Step Back

As an employer, you can’t solve everyone’s problems. But, it is in your best interest to help make sure that each employee can offer her best each day by removing obstacles that can make it difficult.

Tell us about a time you helped an employee through a difficult time or what recommendations you have.

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