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October 10, 2016 0 Comments

5 Tips for Successful Work From Home Meetings

Even though home based employees don’t work in a traditional office, they typically still have meetings just like everyone else.  Whether meeting with co-workers or your boss, clients or potential customers, meetings will still be a key component to your days or weeks.

Working from home can present challenges that aren’t present in a normal office, so read along for some best practices for work from home meetings.

Eliminate distractions

When working from home, there can be noise from kids, dogs, or people knocking on your door, just to name a few.  While these things happen and most people understand, it’s important to do your best to eliminate these distractions.

Can you set up a playdate for your kids during an important meeting?  Is it possible to give your dog a treat outside or in the crate while you chat?  It’s crucial to have some time and space carved out for a quiet, productive meeting when the time comes.

Check technology

There’s nothing worse than a meeting ruined by technology!  While sometimes there’s absolutely nothing you can do with a chosen software service, do your best to access the technology ahead of time.

If you’re going to be using a webinar or conference phone line or software package, try it beforehand and make sure everything has been installed correctly.  This way, you’re able to join the meeting on time and without errors.  If you’re unsure if you’ve been hooked up correctly, ask a friend or coworker to test it out with you.

Have an agenda

Agendas are important for all meetings, not just home based ones.  Especially if you’re the one in charge of the meeting, make it a point to map out a brief agenda of topics to cover.  The typical opinion of meetings can be that they’re a waste of time; don’t let this happen to you!  Ensure that your meetings are productive, to the point, and involve a schedule that can be easily navigated.

Not only will your other meeting attendants be grateful for something to keep them on track, you’ll get out of the meeting much quicker than you would if you went into it blindly.

Take notes

Notes are key to remembering what went on and who is assigned to what tasks.  Whether you’re the note-taker or designate someone else to do so, make sure this is in place before the meeting begins.  When deciding on who should take the notes, it can be helpful to choose the person who might be in more of an assistant role, or someone who doesn’t need to be 100% focused on the conversation at hand.

Treat it normally

Working from home can be an excuse to fall into lazy work habits, but that’s not productive or professional to your employers or coworkers. Treat every single home based meeting just as you would in an office; it might even help to dress up if it’s a very important one.

Set your office for success, eliminate distractions, have everything in place ahead of time, and your meeting will be productive and efficient – the hallmark of a great meeting!

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September 12, 2016 0 Comments

5 Best Practices for LinkedIn Success

As most of us know, LinkedIn is the social media site for professionals.  If you’ve been shying away from the site, now is the time to join! While the world is becoming more and more social media savvy, it’s important to have a place on the site made for employees, employers, and professionals in general.

LinkedIn does far more than allow you to add connections and show off your work experience; it can be a place to search for new jobs and applicants, as well as offer value to your followers and potential connections.  Read along for some simple best practices to start using LinkedIn to its fullest.

Solid Summary

Do you have a Professional Summary that really stands out? While it can be tempting to just put a sentence or two about what you do or what you’re looking for in a career, truly take some time to make it special.

In addition to writing a few key paragraphs that may include information such as: how you can assist those who work with you or hire you, what measurable results you’ve produced, and how to get in contact with you, you can also add media such as video, photos, presentations and audio.  By taking the time to add a solid, well-written summary (and bonus points for media additions!), you will be well on your way to standing out on LinkedIn.

Adding Value

How can you help those who come to your profile?  If you’re searching for a job, how can you show that you’re the best fit?  You can add value by posting daily or weekly posts, publishing longer blogs or articles in the Publishing section, or simply by posting helpful items of interest for your followers.

If someone is following you, what kind of information would they like to know?  What is your expertise and how can you give some of that away?

Value also comes in the form of showing potential employers, investors, and so on what you can do for them, if applicable.  Measurable results always sell, so be sure to include data, Recommendations, and other information as solid proof of your skills.

Contact Information

Don’t forget your contact information! It may seem obvious, but you’d be surprised how many people forget this.  Yes, you can contact someone through Linkedin direct mail, but someone may want to place an inquiry via email or by phone. Contact information also includes any and all websites that you’re a part of – make it easy for those clients, customers, and potential employers to find you and get in touch!

Professional Photo

While you don’t need to go so far as to hire a professional photographer just for a LinkedIn photo, it isn’t a bad idea.  If a professional photo isn’t in the budget, have a friend stage a nice area, put on a nice, professional outfit, and take a few photos.  LinkedIn photos should be headshots that are done in nice lighting, appropriate for the professional world, and include a smile.

Use it

LinkedIn won’t be much help to you if it’s never used.  Utilize the capabilities included on the site, add connections, and use it as your professional face to the world. Business people – whether that’s a potential client, employer, or employee – will look at your profile, so it’s important to put your best face and experience forward.

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May 31, 2016 0 Comments

4 Top Tips for Work From Home Employees

Working from home presents a unique set of challenges and perks, but the common theme is that things are simply different as a home based employee.  From finances to taxes to workspace, these things must be considered by you in most cases, versus relying on an employer.

Read along for some best tips and practices to ensure that you’re ready to work from home successfully.

Stay financially savvy

It’s important to keep track of financial records, expenses, and tax items when you work from home.  Often times, you’ll be a 1099 Independent Contractor instead of an employee, which can come with unique tax structures and filings.

Look into some of these structures before beginning your home based career, and advise your spouse of the differences in filing. You can also set up a consultation with an accountant to ensure that you’re keeping tabs on the right items and have your employment set up correctly.

Create a space

As we’ve said time and time again, make sure that you have a specific space set up for work.  Not only can this be important if you have a business for expense purposes, but it’s key to staying mentally healthy and organized in a home based career.

Set aside a room or section of your dwelling that’s just for work – and keep it that way.  When work becomes everywhere, it can be very tough to turn it off at the end of the workday.

Turn it off

Stop working at some point in the day! Whether you choose to work at night or during the day, be sure that you’re logging a normal amount of hours on a consistent basis.  Of course as with any job, there may be stretches of overtime, but this can become more prevalent working from home.

Set office hours just as you would at a traditional job, and really be home when you choose to finish work for the day.

Use the right tools

The right tools are incredibly helpful in keeping you productive in a home based career.  While an office job typically has these tools built in, you have to set them up for yourself to ensure success.

Working from home typically requires more planning and thought than a typical job, but with the right tools, space, and forethought to ensure that everything is working smoothly, you can enjoy the vast benefits of productivity and flexibility that a home based career can provide!

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May 23, 2016 0 Comments

6 Tools for Work From Home Teams

 

Working from home comes in many forms, and one of those includes working on a team.  While some of us may just do freelance work for various clients, there are times when we might land a part-time or full-time job with a company that has other virtual (or in-person) employees.

While it’s no secret that working from home boosts most people’s productivity, adding a team into the mix can be challenging.  Communication isn’t as simple as walking into another colleague’s cubicle, and keeping files and conversations in one place can seem tedious.  Read along for some of the top tools for work from home teams and co-workers.

Basecamp

Basecamp is billed as the “leading web-based project management and collaboration tool,” which manages files, to-do lists, schedules, and much more.  When you join as a team, you can create separate folders for each client or project, and within those folders, you can have conversations, exchange files, keep information, utilize checklists, and more.  

This is an excellent place for collaboration, and it keeps everything from each team member in one place – no searching through zillions of emails, Google Docs, or other word documents that are just disorganized.

Basecamp begins at $29/month and you can learn more about it here.

Skype

Almost all of us use Skype for personal use, but did you know that it can be great for teams?  Not only do you get face-to-face interaction, but you can hold mini meetings throughout the day.  Phone calls are helpful, but seeing each other brings a new level of professionalism and accountability.

If your team is up to it, suggest that you keep Skype up and running on a daily basis.  You can call each other when needed, or use the chat feature to communicate quickly.

Skype is generally free to use.  Learn more about it here.

Free Conference Call

FreeConferenceCall.com is a completely free conference call service that allows you to host online meetings and record and share any call.  This is great for group meetings, as well as client calls that you need to hold with your whole team.

To host basic conference calls, simply sign up on their website and you’ll receive a conference number along with an access code.  You can send this information to your co-workers or clients to meet you on a call without having to fumble with three-way calling.

Learn more here.

Sprout Social

Sprout Social is a “social media management tool created to help businesses grow their social media presence.”  Simply put, it allows you to schedule all of your posts on Twitter, Facebook, Google+, LinkedIn business and personal pages, and so on.

You can link all of your accounts in Sprout and choose which profiles will receive the post(s).  You can schedule posts as far out as you’d like, making it easier to manage multiple clients.  This is an excellent tool for teams, as many times several people are managing social media profiles for one client or employer.  This keeps things organized, and you can easily see which posts are scheduled for when.  You can also easily export reports and data to share with clients and/or team members.

Check out Sprout Social and its capabilities here.

Go To Webinar

Go To Webinar is an affordable webinar service that’s helpful for larger teams or those with clients.  It’s incredibly helpful if your whole team is virtual, as your boss can give presentations or teach concepts via a webinar.  It’s also an excellent tool for communicating with numerous clients on a larger scale.

You can record your webinar, receive analytics and data, and add numerous features to your presentations that make them memorable and easier to use.

Learn more about Go To Webinar here.

Calendly

Calendly’s tagline says, “Say goodbye to email tag for scheduling appointments, interviews, calls, demos and much more,” and that’s just what it does.  If you’re tired of email tag to make a simple appointment, Calendly is for you.

You can utilize the free version with fewer features, or upgrade to the paid version starting at $8/month.  This is an excellent tool for teams, as you’ll likely be scheduling team calls and client calls frequently when working from home.

Keep things streamlined by sending a simple link to your colleagues and clients to pick a time to speak or meet with you.  Since it connects directly to your Google calendar, It gives the other person the option of choosing a time, while also giving you the accountability of keeping your calendar updated – a plus for your team and your productivity!  Learn more about Calendly here.

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April 18, 2016 0 Comments

HireMyMom.com Business Interview: Tim Francis, ProfitFactory.com

Company: ProfitFactory.com
Job Position: President

What’s your company and/or job position?

My consulting company is called ProfitFactory.com and I am the President.  I am also a speaker on the topic of how to streamline and scale your business. We’re basically a managing consulting company for internet businesses, which helps them with systems, procedures, hiring, and gamifying their businesses.

How did you learn about HireMyMom?

I was frustrated – I had tried hiring in the Philippines, India, Jamaica, on eLance, and through many other international contractors and websites.  One night, by chance, I stumbled across HireMyMom.com on a Google search.

What’s your success story with HireMyMom? 

My biggest success story is my own Executive Assistant, Sarah, who I found through HireMyMom.com. She’s been with me for almost 3 years now, and because of how I’ve hired Sarah, how I’ve delegated to her, and because of her commitment, passion, and hard work, I’ve been able to increase my own personal consulting rates all the way up to $500 per hour.

I’ve directly hired for myself and clients – probably around 30-40 candidates from HireMyMom.com.  I developed something called The Perfect Job Posting, which we use every time we go to hire a mom from HireMyMom.com.  It might seem kind of funny because when applicants see the job posting, it asks them to send a specific email to a specific email address with a certain subject line to apply. In the body, one of the paragraphs has to be in red font, 12 point, and “Courier” font, while another has to be blue font, 10 point, “Arial” font.  All these really specific specifications are in place to make sure that we’re attracting applicants that have really good attention to detail.

Because that’s been so successful for me and I’ve talked about the process at live events  and featured podcasts, HireMyMom.com has hundreds of entrpreneurs using the site – and they’re also using this Perfect Job Posting. I once received a screenshot from your team showing the daily email going out to all the moms, and no kidding, of the 12 job postings that I could see, 10 of them were all internet business owners using my Perfect Job Posting.   Literally, most of the subject lines were all along the lines of: “Slightly OCD Tech-Savvy Mom Saught for Internet Marketing Company.”  This felt like a success story for me, as I’ve been able to share and they’ve turned around and used the method. I don’t know exaclty how many people I’ve influenced in this way, but at least 50-100 entrepreneurs have found assistance through HireMyMom.com because of the help that I’ve offered to the world.

What kind of employees were you seeking to hire?

I was seeking an Executive Assistant with great attention to detail, looking to work between 5 and 15 hours per week on a flexible schedule from home.  Something specific that I was looking for and loved was that HireMyMom.com is all Canadian and US moms, which means similar time zones, similar culture, and most likely native english speakers.  Because they’re moms and their #1 passion is to be able to be with their kids, I knew that by helping them build their dream of being home with their kids, that they’d be really committed and passionate about helping me build my dream, which is my business.

What’s your favorite thing about HireMyMom?

First of all, the concentration of my ideal candidates being Canadian and American based, home based workers.  I would say I’ve been delighted, because the name HireMyMom.com it sounds almost folksy and very casual, and I wasn’t expecting the caliber of applicants from there. I’ve had multiple MBAs apply and my own assistant is a former legal assistant.  I was just amazed at the caliber of the talent, especially given the fact that the name of the website is so casual.

How do you feel that HireMyMom is different from other hiring sites?

I am all for multiculturalism in the broader sense, but just based on my experience when talking about work cultures, I found that there are some significant hurdles working with dramatically different work cultures. It was significantly easier to work with someone who is used to the professional American work culture already.  Things got done implicitly without me having to say them, with one being timeliness and a commitment to deadlines, which is a really big deal in corporate america. All the moms I’ve hired have had an implicit understanding of that without me having to explain it.

I’vee been really amazed with the affordability of the assistance that I’ve found on HireMyMom.com as well.  I’ve also been amazed with the “one step at a time” approach. Most of the moms have been okay starting out at only 5-10 hours per week for $15  per hour USD, and that makes it far, far, far easier for smaller businesses to take advantage of the amazing world of virtual executive assistants, instead of having to take on a $40,000 salary right off the bat.  A small business can start paying $300 per month, and by being able to get in the game of the world of having an assistant, the entrepreneur can now start the virtuous cycle of getting a few hours off their plate and onto higher level tasks.  It’s kind of like Google Docs, where you can “find and replace,” so to can an entrepreneur do the same with tasks on their to do list. I watched how I was able to climb from somewhere around $40 per hour all the way up to $500 per hour as a consultant, just because I was able to find and replace those tasks and start small.

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January 25, 2016 0 Comments

How to Create Visually Appealing Social Media Posts

Social media is a great place to share information, establish your status as an expert in your field, and interact with fans and customers.  According to Hubspot, content with visual images receives 94% more views than content without visual images!  In addition to this, visual content is 40x more likely to be shared than text content.

These stats are very important, and show the importance of visual content in your marketing campaigns.  From your blogs to your social media posts, be sure you’re including visually appealing images as much as possible!

Use a program

You don’t have to use fancy programs to create catchy graphics! Try easy-to-use graphic design programs such as Canva.com or PicMonkey.com to edit photos and create images.  Simply select the image or type of post you’d like to create and follow the steps.  Canva includes numerous images and layouts that are ready-to-use, and you can also upload your own images.

These programs offer extensive font libraries, the ability to add text, photos, layers, and colors, which add depth and dimension to your graphics.  It can be a bit of a learning curve at first, but after your first few images, you’ll begin to learn what works!

Space it out

Make sure your images are well spaced and have a good balance of color.  When we create images, it can be tough to replicate the depth and scope that we see in more professional graphics.

Between using varying colors to your benefit to limiting the fonts per graphic, this article is a helpful glance into the most important errors to avoid (and tips to include!) in your next image.

Click here for Graphic Design Tips for Non-Designers.

Choose a color

Choosing a color that evokes a certain emotion, if that’s important to your product and/or service.  Colors have meanings, which can be used to your benefit in logo and graphic creation.

When you’re trying to portray the enthusiasm in your brand, you might choose yellow.  If you prefer to give a calm vibe around your inspirational quote graphic, green is your best choice.   Click here for an infographic of color choices of some of the world’s most popular brands.

Brand it

At the top or bottom of all of your graphics, be sure to include your website URL written out (for example, www.hiremymom.com) or your actual logo.

This shows that your graphic was created exclusively for your use, and it also allows people to learn more about you if the image if shared.  Since sharing images makes them seen by a much greater audience (think hundreds or thousands more!), it’s important that you’re giving yourself credit.

When creating graphics, consider the traditional design elements while creating something original.  Your images should reflect your brand, image you’d like to portray, as well as visually appealing design.  The more your image speaks to your audience, the more likely it is to be shared – helping your organization be seen across a much wider scope!

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November 9, 2015 0 Comments

Interview with Lesley Pyle, Founder of HireMyMom.com

Describe yourself in 3 words.

I had a hard time describing myself so I asked my husband and my 2 oldest children, ages 20 and 18, to help me and they said: Faithful, Selfless and Benevolent.

What’s your educational and experiential background?

I have a B.A. degree in Journalism / Public Relations from Texas State University. I also have a MSc. degree in Marketing / Public Relations from the University of Stirling in Scotland. I worked briefly for a golf school in Austin, Texas upon graduating with my Master’s. It was while working there that I became pregnant with my first child and gave up my job to start freelancing from home. It wasn’t long after that that I started the national association of Home-Based Working Moms (www.hbwm.com) in 1997 to help moms working at home network and support one another.

What led you to start HireMyMom?

After working with moms across the country for many years who wanted to work at home, I saw the acceptance of working from home grow in popularity. I knew there were thousands of talented moms who had or wanted to leave the workforce to work from home. I also knew many home businesses, entrepreneurs and small businesses were looking for talented professionals to help their businesses to grow but many did not need full-time or on-site employees. Hence the idea for HireMyMom.com. I already had a large following on HBWM.com which gave me an opportunity to offer another option for working at home.

Do you have any future vision(s) or ideas for HireMyMom?

I would love to capture more of the small / home business and freelance “mom professional” market. There are big name competitors out there but none specifically target these markets or have the personal touch that we offer.  As not only a Mom Professional but also a home business owner, I understand the needs of both sides. I am passionate about helping both sides find the best solution for their needs. I am looking to expand our market to help more of these moms and businesses.  

What’s your favorite thing about running HireMyMom?

Just like the moms who use the service, I love the freedom and flexibility working at home allows me. It means so much to be able to go have lunch with my 3rd grader or take the day off to spend with one of my college kids. I also love hearing of the success stories from those who have found the perfect job for them as well as those businesses who find a rock star to help their business flourish. It is very fulfilling!

When you were younger, what did you want to be when you grew up?

As a school-aged child, I really had no idea what I wanted to do. No one in my family had ever attended college so it wasn’t really an option that I was offered or even considered. After losing my dad at age 13, I watched my mom struggle to work and support three kids on a very modest salary. I knew I wanted more but had no idea how to get there. After graduating high school, I worked for two years as a secretary before getting laid off in one of Houston’s oil busts. It was then that a friend encouraged me to start taking college classes at a local community college. Once I realized it was possible and that someone believed in me, the sky was the limit. I transferred to a state university and graduated at the top of my class and subsequently was awarded a full scholarship to get my master’s degree in Scotland. I had aspirations of being a very important [wink wink] corporate PR executive. I wanted an office in a tall building downtown where I could revel in the hustle and bustle of a high-paced career and a fast-paced city. But then….. things changed. I had my first child and somehow all of that became unappealing and unimportant. What I really wanted to do was work from home so that I could raise my children and care for and love them every step of the way. Working from home became the greatest career option I could ever dream of. Twenty years later, it still is!

What’s one fun fact about you?


I am an online missionary for Global Media Outreach (www.globalmediaoutreach.com) where I get to encourage, pray for and disciple people from all across the world including Africa, Asia, Iran, Iraq, Canada, Europe and more. We are able to reach people who may have no other way to hear the good news of Jesus and His amazing, powerful love for them.

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March 9, 2015 0 Comments

4 of the Best Web-Based Organizational Tools

Staying organized is at the top of the list for success in a home-based career. When you don’t have a typical office to report to, the organization of your day and work falls to you. Luckily there are numerous web-based organizational tools to help you succeed!

Utilizing project management and organizational tools may sound like more work at first, but once you have them in place, they truly keep you on task, allow you to remember everything, and simplify your life.

We’ve compiled some of the best, most well reviewed tools so you can focus on career success while having your organization covered. These tools help you to manage projects, life, and everything in between so that you don’t miss anything.

Trello

Trello is an effective tool that utilizes lists for project and task organization. It allows you to create master lists (Boards) and then tasks under your Boards to stay organized. On one screen, you can see the big picture of your projects within your projects, keeping priorities at the top. Trello is free, has a simple interface, and is intuitive to use. Click here to check out Trello.

Basecamp

Basecamp is another project management tool that works very well for individuals, companies and organizations. Since you can assign tasks and organizing within your organization, it’s perfect for those working from home within a company. Similar to Trello in using checklists, you can organize clients, projects, and assignments in a simplistic manner. Basecamp has a free trial then starts at $20/month.Click here to check out Basecamp.

Google Docs

Google Docs is a free, easy-to-use tool within Google. If you have a Google or Gmail account, you’re set! In Google Docs, you’ll find Google Docs, Google Sheets, and Google Slides, which allow you to create documents, spreadsheets, and details presentations. The best part of it all is that you can share your Docs with your company, clients or employers, and everyone can edit documents from their own computers. Google Docs automatically save, so you’re good to go as you work. Google Docs is free to use, and it’s a very easy way to keep important documents organized and easily shareable. Click here to check out Google Docs.

Dropbox

Dropbox has become very popular in recent years, and for good reason. It’s the perfect place to share, organize, and store online files, photos, videos, and so on. When you download Dropbox, you can keep the feed on your desktop, so when anyone from your team uploads a new file, you can access it instantly. Dropbox is also web-based, so you can login and access your files directly as well. It’s an easy way to free up space on your computer and share files easily without utilizing email. It keeps space clean and creates a central place to find any file. Click here to check out Dropbox.

The best way to stay on top of your to-do list for a successful home-based career is to stay organized with any one of a number of web-based organizational tools. These tools were developed to help you succeed!

Check out these other great articles about productivity / time management as a work from home professional. Also check out our current job postings for mom professionals.

(Image courtesy of holohololand at freedigitalphotos.net)

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February 25, 2015 0 Comments

Network like a Pro: How to Make a Flawless First Impression

If you make your living doing freelance work, you understand the perks and drawbacks of such a lifestyle. You save money on gas and time spent on long commutes, and you can largely set your own schedule. But you are also responsible for finding new clients to keep business humming, which can be one of the toughest challenges. To maintain your work-from-home contract career, new business is a must.

So what’s one of the best ways to gain new contacts? Network like a pro! Here are three tips for making a strong first impression and upping the odds you’ll walk away from a networking event with new business.

Accessorize With Taste

Your appearance is what people notice first. While you may have a free-spirited sense of style at home, rein it in for cocktail hour with your peers. A flowing gypsy skirt and arms full of bangles may suit you well normally, but this laid-back look will paint you as flighty before you’ve even said hello. Instead, opt for subtle fashions and clean accessories. Think stud earrings, a delicate silver necklace and a sophisticated tote from a high-end brand.

Aim for Elegance, Not Attention

A tight-fitting outfit that hugs all your curves may get you some lasting glances at a nightclub, but it’ll just make people take you less seriously in a professional setting. You can (and should) still show a sense of style without looking like you want attention. Plunging necklines and short hemlines are a no-no, even if the event is set in the evening at a posh bar.

If you’re jonesing to wear black, your signature color, add some class and style with a jumpsuit. Something like this Dolman Jumpsuit by Feel the Piece is professional but youthful. Not feeling the jumpsuit? A dress is always a stellar choice. You can layer a Chevron Sheath Dress by The Limited with a well-tailored blazer and pumps for a fancier event or pair it with a soft cardigan and ballet flats for something more casual. You’ll exude taste and charm, without sacrificing modesty.
The most appealing part of your outfit? Your confidence. Throw your shoulders back, put a (genuine) smile on your face and be proud of the reputation you’re building.

Articulate Who You Are

Enough about your apparel; it’s time to talk about the other elements of nailing a first impression. You’d be surprised by how many common-sense rules many women forget when they enter a business setting. Give a strong handshake and make direct eye contact. Don’t forget to hand over a business card before saying goodbye to a new acquaintance. Another good tip is regarding something you may not usually think twice about, which is how you introduce yourself. Typically you say hi and state your name, right?

It’s been found that females often only say their first name, and do so in a long, drawn-out or even singsong manner. “Hi, I’m Liiiiiiila. This makes you seem juvenile and less intelligent. Instead, you should confidently state your first and last name. “Hi, I’m Lila Everson.” This will make you appear powerful and in control, and leave a more lasting impression on your new colleagues. And last, but not least, know how to communicate what you do. If someone asks about your business, be ready to concisely say, I facilitate relationships between children’s shoe-makers and department store buyers. Hemming and hawing is unpolished and unprofessional, and trying to be too clever with a response almost always backfires.

As you prepare for your next networking event, view it as a job interview. In a lot of ways, that’s exactly what it is. Be deliberate about the outfit and accessories you choose, work to project an air of confident approachability and remember the best practices of networking like stating your first and last name, keeping eye contact and quickly sharing the basis of your business. Network like a pro! You’ll not only feel much more assertive going into the event, but you’ll also impress your peers and increase your chances of gaining valuable contacts and new business.

Check out these other great articles about networking as a work from home professional. Also check out our current job postings for mom professionals.

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July 15, 2014 0 Comments

5 Social Media Lessons for At-Home Businesses

If you work from home, online marketing may be key to your success. Strategic use of social media can maximize your reach and resources including skills, successes, contacts and supporters (particularly those who can give you a professional reference). You don’t need to blanket social media. Your time is limited, so focus on key sites you are comfortable using and attract the type of customers you want. Here are five strategies to get you started.

Link In to Other Businesses

If you aren’t already on LinkedIn, you need to get on it. “LinkedIn is today’s Yellow Pages,” says Brad Friedman, a Denver-based social media consultant. “Business introductions are made, potential deals discovered and new employees or employment opportunities” happen on LinkedIn.

According to the latest stats from eBiz/MBA, LinkedIn is the third most popular social media site in the U.S. If you aren’t familiar with it, think of it as a business-minded version of Facebook. It’s free, easy to use and offers great online networking resources.

Even the Smallest Business Needs a Website

Get a website. It will help people find and contact you because even the Yellow Pages is online!

While today’s DIY technology makes it relatively easy to build a basic website, consider outsourcing this to a local firm that specializes in small business marketing. This way, you will (1) make a contact in the community, (2) support another local business and (3) get it done right by someone you can physically meet with if necessary.

A competent Web service will provide or refer you to a skilled writer who will ensure your site content is appropriate, relevant to your business, and optimized for search engines with keywords and metadata to boost visibility in Web searches. Request a WordPress-based site, which provides a back-end content management system that you can easily maintain on your own.

Use your site to blog about your product or service. Ask customers for permission to feature them and how they use it. Write about issues that customers need to know about, and provide links for more information. Invite them to comment or guest blog.

Make a Separate Facebook Business Page

If your business is a B2C (Business to Customer), you will likely benefit from a Facebook page. Be sure to create a separate business page for it: don’t combine business with your personal profile. Use Facebook’s tools and suggestions to create a page that works.

Why Facebook? Because it’s nearly impossible to be entirely free of it. According to the Pew Research Center, 57 percent of all American adults and roughly 73 percent of teenagers use Facebook. Even half of all Internet users who aren’t on Facebook live with someone who is.

A Facebook page extends your business reach and acts as a kind of super magnet for your product or service. Keep your page tightly focused. Take for example a company like LifeLock. People who visit their Facebook page get the information they expect and judging from the numbers who Like it, find value in it.

Make Real-World Connections Through a Business Meetup

Meetup.com helps organize social and business groups in a given geographic area. Use it to find a business group that matches your interests. Many Meetups are free while others charge a small fee to help cover meeting room costs and other expenses.

Also attend Meetups that attract the kind of customer you are looking for. It’s not unusual, for example, for a writer to attend a Web developers’ Meetup and vice versa. In addition to finding potential customers, it’s an opportunity to learn about the issues customers face and gain insight into their interests and concerns.

These social sites will allow you to get “out” even if you work from home. Online marketing provides a great way to market yourself while being able to stay home with your family.

Check out these other great articles about marketing and social media as a work from home professional. Also check out our current job postings for mom professionals.

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