HireMyMom Success Story: Melanie Villeda

Tell us a little about you and your experience finding work on HireMyMom.

I was laid off in April and was job searching for months. I joined a women’s business group on Facebook. Someone asked advice about work with flexible hours and HireMyMom.com came highly recommended. I was not very successful in my search and needed help. So I joined HireMyMom and was impressed with the types of jobs posted. I applied to 5 positions over time. In a weeks time, I had 3 interviews scheduled and one job offer!! I highly recommend this site.
I also am a proud mom of 4, 3 of which are teens, 2 furry babies and wife to an extraordinary husband.

What did you do previously?

I started my career in Television Production. For the past ten years I was a Marketing and Public Relations Manager.

What is your top tip for landing a gig on HireMyMom.com?

I recommend visiting the site at least three times a week and not using the filters. Check all the listings available. New jobs are posted daily!

What’s your favorite thing about HireMyMom.com?

The jobs listed are well vetted and quality positions that can’t be found other places on the internet.

What’s one fun or interesting fact about you?

I am a singer and actress. I have been in several shows, operas and musicals. My latest role was of Ms. Andrews in Mary Poppins at the Crighton Historical Theater.
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HireMyMom Success Story: Heather Swain

Tell us a little about you and your experience finding work on HireMyMom.

After a hard season of life, I decided to try and find a job where I can bring in some extra money while still being home with my son and not have to pay the insanely high costs of childcare. I saw an ad for HireMyMom, and I felt drawn to the site. Within my first day using the site I had two interviews scheduled and my first day as a VA is tomorrow!

 

What did you do previously?

Patient Advocacy. I have no previous experience as a Virtual Assistant. I have worked remotely on occasion at other jobs I’ve held, but nothing long term. I truly believe customizing my cover letters to mention how my past experience related specifically to each job I applied for helped me. I applied and also reached out via email to the contact listed on the job posting. The first job I reached out to this way is now my current employer! I fully believe that a customized email or cover letter and providing some information about yourself and your goals was the game changer for me!!

 

What is your top tip for landing a gig on HireMyMom.com?

Personalize your cover letter and always follow up. I think it’s so important because so many websites don’t provide that email contact information, and I believe if you have it, it’s worth reaching out to them to show you’re not only interested but that you’re willing to take charge and take a risk!! It can be scary to reach out to someone you don’t know, but it can come with big rewards as well!

 

What’s your favorite thing about HireMyMom.com?

That the employers are looking for help from women who are looking to better themselves and their families and understand the balancing act we take on as working mothers, especially those of us working from home.

 

What’s one fun or interesting fact about you?

I’m studying to become a certified aromatherapist.

 

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Mom Professionals, please complete this form our Mom Professionals Success Stories.

If you are a Small Business / Employers, please use this form for Small Business Success Stories!

 

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Top 10 Work From Home Jobs For Moms

Hey Moms … are you considering working from home?

The demand for remote jobs has increased substantially, which makes it very attractive for a stay at home mom to become a work from home mom too!

Work from home jobs offer mutual benefits to both the employers and employees / contractors which is why there’s such a high demand for remote jobs.

 

What does a work from home job look like?

A work from home job can be as a remote employee, an independent contractor or as a freelancer. You typically are expected to have your own equipment, software, and internet access to be able to perform your job. Some employers will give you set hours they would like you to work, while others will let you choose a flexible schedule that works best for you.

 

Top 10 Work at Home Jobs for Moms

Based on our current and past job postings on HireMyMom, here is a list of some of the most common ones:

1.Virtual Assistant (VA)
Average Hourly: $15-20 (Specialized VAs may make $25-$40/hr)

What they do:
General Virtual Assistants typically help their clients/employers with day to day administrative duties. They are in charge of handling routine tasks that help the business run efficiently. A VA may also be in charge of answering emails, phone calls, travel arrangements, booking calendars, creating reports, doing research or any other tasks the business owner needs. There are a variety of specialties in the Virtual Assistant world and each job is unique to the business who hires them.

Job Qualifications may include:
– Strong computer skills
– Fluency in software such as Microsoft Office, Word, Excel, and PowerPoint
– Knowledge of tools and apps used by remote teams
– Time management skills
– Ability to prioritize tasks and stay organized
– Attention to detail
– Excellent verbal and communication skills

If you are looking for training, check out these options our Training and Resources here.

 

2. Customer Service Representative / Client Support Specialist
Average Hourly: $10-20

What they do:
CSR’s and Client Support Specialists provide service to current and potential customers. They help by providing service or product information, field phone calls or online chats, and handle customer requests as they arise. They also may handle any concerns or complaints a client might have. Their priority is to create a positive experience for the customer from start to completion. Customer service representatives may also be tasked with the responsibility of performing follow up calls or emails to help maintain customer retention rates.

Job Qualifications may include:
– Excellent communication skills
– Ability to solve problems quickly
– Ability to organize and prioritize
– Great listening skills
– Patience and empathy

 

3. Sales and Business Development
Average Hourly: $15-$20 (plus bonus and commission potential)

What they do: 
A sales representative is responsible for selling products and services to individuals, organizations or businesses. They may contact potential buyers, conduct presentations, and are typically responsible for handling all parts of the sale.

Business Development Specialists, on the other hand, create business plans for their company. They are in charge of analyzing business and seek ways to earn more customers and revenue for the business.

Job Qualifications may include:
– Strong sales skills
– Time management skills
– Ability to organize and prioritize
– Excellent communication skills
– Ability to solve problems quickly
– Strong listening skills
4. Copywriter / Content Writer / Blogger
Average Hourly: $15-$20

What they do:
A copywriter is responsible for creating engaging content that is both eye-catching and informative. The content created may be used for the company website, blogs, social media channels, newsletters, e-blasts, brochures, online courses, and more.

Job Qualifications may include:
– Strong writing skills
– Creative skillset
– Planning and organization skills
– Ability to work both independently and as a team
– Computer literacy
– Software experience including; Microsoft Office, Google Docs and more
– Strong proof-reading abilities
– Fast and efficient typing skills
– SEM/SEO knowledge and experience

 

 

5. Project Manager
Average Hourly: $20-$30

What they do:
A project manager is responsible for coordinating with others within a company to ensure that projects are completed from start to finish.
They also meet with clients to clarify project tasks and can act as a liaison between the customer and company they work for. They must track the performance of each project assigned and delegate where it makes sense to do so. The project manager will also ensure that budget objectives are met.

Job Qualifications may include:
– Project Management Professional (PMP) certification (preferred but not required)
– Experience in a management role
– Ability to lead teams in a variety of projects from small to large
– Strong organizational skills
– Experience with project management software
– Excellent communication skills
– Budget management experience

 

6. Digital Marketing Specialist
Average Hourly: $15-$25

What they do:
A digital marketing specialist is responsible for developing a marketing strategy that is based on a company’s online product or service. SEO, email marketing, and web analytics are all part of a digital marketing specialist’s duties. It is their job to get the company message out to the right target audience. Sometimes this includes multiple campaigns running at the same time. They are responsible for all aspects of the marketing funnel from top, mid, and lower tier levels. Digital marketing specialists may also need to keep track and produce reports on a campaign’s ROI.

Job Qualifications may include:
– Strong creative writing abilities
– Understanding of analytics
– Experience with paid social media advertising
– Sales and marketing channel expertise
– Strong listening skills and a good grasp target audience mindset
– Basic design skills

 

7. Accounting /Bookkeeping

Average Hourly: $15-$25

What they do:
Accountants and bookkeepers are responsible for keeping financial records up to date. They may also be required to process Accounts Payable and Receivables. Accountants maintain records of financial transactions by establishing accounts; posting transactions; and ensuring legal compliance.

Bookkeepers typically maintain accounts by verifying, allocating, and posting transactions. They perform reconciliations and maintain general ledgers. They must keep historical records and prepare financial reports.

Job Qualifications may include:
– Experience in Bookkeeping and/or Accounting
– Excellent communication skills
– Strong mathematical skills
– Ability to stay organized
– Detail oriented
– Strong multi-tasking abilities
– Excellent interpersonal and customer service skills

If you are looking for training, check out The Bookkeeping Course for Stay-at-Home Parents.

 

 

8. Graphic Designer
Average Hourly: $15-$30

What they do:
Graphic designers may design logos and all forms of multimedia. They may lay out magazines, help build websites and other forms of media communication. The designs are often created through software programs such as Photoshop, Illustrator, and InDesign.

Job Qualifications may include:
– Knowledge of and experience in Graphic Design Software
– Great interpretation skills to help bring ideas to life

– Creativity
– Ability to meet tight deadlines
– Strong eye for visual composition
– Attention to detail
– Ability to work both independently and as a team

 

 

9. Social Media Specialist
Average Hourly: $15-$25

What they do:
Social media specialists are required to handle a number of social media accounts. They must create converting content, develop and maintain social media channels, and stay up to date on the latest rules and compliances. They are sometimes responsible for putting out social media ads and working with social media management tools. They need to create brand awareness and client acquisition at all stages of the marketing funnel.

Job Qualifications may include:
– Strong project management and organizational skills
– Knowledge and experience with social media platforms
– Insight of the audience they are targeting
– Strong creative writing abilities
– Ability to meet tight deadlines
– Understanding of Google Analytics and Facebook Business Manager
– Ability to measure campaign ROI and build reports

 

 

10. Web Designer
Average Hourly: $20

What they do:
A web designer is in charge of designing, coding, and laying out websites. They handle all technical and graphical aspects of a website. They also maintain and update as needed. A good sense of SEO/SEM to help ensure that the website is searchable on Google and ranking.

Job Qualifications may include:
– Knowledge of the fundamentals of design imaging
– Basic to advanced web design experience
– Ability to custom code using Javascript, CSS Style Sheets, and HTML
– Strong organizational skills
– Excellent communication skills
– Ability to listen and bring client ideas to life

 

 

How do you find great work from home jobs like these?

You can view some of the work at home jobs posted on HireMyMom here. If you’re ready to take the next step and become a Work from Home Mom you can sign up here. Employers must be members as well in order to post a job on our site. Before we accept their job posting, they are carefully screened by our staff to ensure the highest quality of employers and job postings for you to choose from. Click here to post your resume today and start applying for jobs immediately!

 

 

Here is what some of our work from home moms have to say:

“When my 2nd child was entering pre-school, I began searching for ways to work from home. I stumbled upon HireMyMom.com in 2014 and began to look for clients and landed a job with a small company. After my success, I told a friend about HireMyMom and she ended up landing a part-time job as well that after a year turned into a full-time managerial position. My favorite part about HireMyMom is the job postings are legit and there are no scams to worry about. Most of the employers know they are hiring moms and understand they will be working around a flexible schedule.”Amanda S.

“Since at one time I was a job seeker and now I’m an employer, my favorite thing about Hiremymom is they always have legit opportunities.  I have never experienced any scams. As a job seeker, I always experienced quality gigs. Now, as a business owner looking to hire, I have found several great candidates that are qualified and passionate about what they do.”Andrea C

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How Smart Entrepreneurs and Mompreneurs Use LinkedIn to Attract New Clients

With over 562 million members in 200 countries and across all industries, there is no denying LinkedIn is the top professional networking site. Facebook is where you have a strong circle of friends, Pinterest allows you to tap into evergreen marketing and boost your blog content but LinkedIn is where you can take your business to a whole new level.

LinkedIn is indexed by Google so when it comes to marketing your personal brand and your business, LinkedIn is definitely an important tool to leverage in your marketing efforts. LinkedIn also gives you the ability to search for and connect with your ideal client. 

Here are some tips to help you fully leverage LinkedIn as a smart entrepreneur / mompreneur!

 

  1. CREATE AND FULLY COMPLETE YOUR PROFILE

Your profile is the most important aspect of your LinkedIn account. It’s the first impression people have of your personal brand and business. 

  • Ensure you have a high quality photo and make sure your face is 50% of the size of the circle. 
  • Create a banner image that will be displayed at the top (Canva.com has lots of free templates to help you). Think of this a free highway billboard and use it wisely to promote you and your business. 
  • Add your name and you can also add a title with it to let me know right off the bat what you do. For example “Amanda Jones | Digital Marketing Professional”
  • Add a short bio
  • Complete the ABOUT section. This is a great opportunity to highlight what you do and the ideal client you are looking to work with and use as many characters of the max 2,000 as you can. Think of LinkedIn like Google. Your goal is to create a profile that comes up in search results. And remember, most people will only see the first 3 lines so make them count. 
  • Complete all sections to add your experiences, work history, education, volunteer work, skills and website
  • Add samples of your work or blog posts

It’s important to spend quality time on this and to fully complete this before moving on and connecting with other professionals. Feel free to hop over to my LinkedIn profile to see how I have set up my profile and I would love to connect with you too while you are there! 

 

  1. ENDORSEMENTS AND RECOMMENDATIONS

Once your profile is fully complete you can reach out and connect with people you know and have worked with on LinkedIn. People you already know is a great place to start because you can ask them to leave you an endorsement and recommendation. This helps to edify you to new people you want to connect with. Be sure to return the favor and leave a recommendation for others as well. 

 

USING LINKEDIN

  1. MAKE NEW CONNECTIONS

Now that you have created your profile, connected with people you know and received some recommendations and endorsements you are ready to start making other connections, especially with people who are your ideal client. Think of LinkedIn as an online network group and search engine. Let’s say for example you are a logo designer and you are wanting to network with website designers who can refer clients to you who will need a logo designed for their website. 

You can go to the search bar in LinkedIn and type in “website designer” and have it filter for “people” and it will pull up search results for those that have “website designer” in their profiles. LinkedIn will filter the results by mutual connections you have with other people. 

When you click on the “connect” button, you will have the opportunity to type out an invitation before sending. LinkedIn will have a generic one but it’s important that you personalize every invitation you send. Take the time to look at their profile and make the invitation all about them not about you.

“Hi Lori, I see that you are a website designer and as a graphic designer in the same industry I would love to connect and know how I can support you and send referrals your way. Look forward to connecting with you.”

People will be a lot more likely to accept your invitation to connect if they feel valued and not like you have an agenda. 

 

  1. POST UPDATES

Make LinkedIn part of your daily marketing routine. Use LinkedIn to share your blog content and other articles that would interest your network of connections, tips, resources and to highlight your work. Remember as with any social media platform, the goal is to tell instead of sell. 

LinkedIn also has an app that can make posting and the time you spend networking easier too. 

 

  1. CREATE A SOCIAL VIBE ON LINKEDIN

Ensure you are engaging with your network through their status updates too. You can’t expect to post and not spend time supporting others on their posts. Social media doesn’t have to take a lot of time. Set a timer to spend 10 minutes to like and comment (5+ words on any social media platform shows the algorithm that your comment is a real genuine comment and not a bot).

 

  1. THE POWER OF GROUPS

LinkedIn has a lot of great groups that you can join to connect with more like-minded people and share your expertise. You can use the search bar to search for groups in your niche. Be selective and only commit to joining groups that you feel you can actively participate in. You will need to send an invitation to the moderators for them to approve your request. Once they do, be sure to read the group rules and be a respectful member of the group and give value. It’s a great opportunity to find more people to connect with. 

Take the time to implement these tips and you should see some great connections and future clients before too long!

 

ABOUT HIREMYMOM…

Over the past 12+ years, HireMyMom has helped thousands of small businesses find the perfect candidate for their projects while helping thousands of mom professionals find in their remote dream jobs. We do that by providing a platform that brings the best group of qualified and passionate women together with the best group of successful and growing small businesses who are looking for highly qualified virtual professionals with skills, experience and expertise. 

How is HireMyMom different?

  • As more of a boutique site, candidates on HireMyMom do not have to compete with 100s or 1,000s of other applicants and our small businesses do not have to wade through 1,000s of applicants, 
  • We do not take a percentage or commission of earnings from virtual professionals OR the small businesses,
  • HireMyMom is more than a job site; we are community offering personalized services, training, support and virtual high-fives,
  • Our site is primarily for those in North America and native English speakers familiar with U.S. Business culture and in or near the same time zones,
  • We offer our Small Business VIP Concierge program where our HR Specialists will hand select top candidate(s) for our Small Business clients.

Mom Professionals looking for legitimate, remote jobs and projects, start here

Small Businesses looking find high-quality, independent candidates, start here.

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HireMyMom Success Story: Lauren Heiden

Tell us a little about you and your experience finding work on HireMyMom.

Hi! I am Lauren Heiden. I am 35 years old and have been married for 13 years.  We have two kids, and we live in Indiana. When we brought our son home from the hospital 8 years ago, I fully expected to go back to work at least part time; however, I quickly realized how attached I was to him and I just had to figure something out. My good friend had subscribed to HireMyMom.com and told me to join and see what I could find.

Praise the Lord I found a position within a week and I was so thankful to get to stay at home with my son! The income was going to cover a few bills and my husband and I believed this could work for us.  That position lasted for one year and it was great. When the project ended, I instantly got back on HireMyMom and found my second position within a week and I have held this same position for 7 years now. Using HireMyMom was a great experience. The interface is so user-friendly. I love that you can contact the hiring manager, and I feel like the employers already know that their candidates are honest, hard-working people… so that is out of the way and we can figure out if the job is a great match quickly.  Being home has been a dream!

 

What did you do previously?

I worked in Sales and Event Planning before becoming a stay at home mom. I have a Marketing degree and an MBA.  My concentration was always in sales and entrepreneurship.

 

What is your top tip for landing a gig on HireMyMom ?

Hop on the site every day, see if new postings are up. Apply for what fits you and follow up with the hiring manager if you haven’t heard back. There is a fine line of not being annoying but being bold enough to ask for the job. You can do it, momma! Go for what you want and need! And pray!

 

What’s your favorite thing about HireMyMom ?

I feel like I can trust the postings- I feel like HireMyMom screens the employers well enough that I can trust that the position is legit and worth looking into.

 

What’s one fun or interesting fact about you?

I am a mom from the Midwest. I am so blessed to get to spend every day with my kids. What a gift it is from the Lord. As much as I love being home with them, when I go for something, I really go for it. I have a favorite actor I follow in Hollywood and when I saw a casting call for a part in her movie she was producing a few states away from me, I applied, I got the “background” part and got to be on that movie set for a few days! The movie comes out this December.

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Want to be featured here as one of HireMyMom’s Success Stories?

Mom Professionals, please complete this form our Mom Professionals Success Stories.

If you are a Small Business / Employers, please use this form for Small Business Success Stories!

 

 

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Parenting vs Working: How to Create Work-Life Balance in Your Home-Based Business

Guest Post by Justin Chapman

Becoming a Virtual Assistant is often a choice made by parents who never want to miss the big moments in their children’s lives. One of the biggest struggles parents will face as a virtual professional is work-life balance. Often, as a Virtual Assistant or Virtual Professional, when you have a home office, you can easily get caught up working long hours because of your focus. As a professional, you want to get work done and saying to yourself “just another 10 minutes”, can quickly turn into another two hours. Conversations with your spouse can quickly turn into conversations about your new client or the project you are working on. Following the steps below can help you create work-life balance in your home-based business.

Schedule Your Hours

Flexibility in your hours is an attractive piece of becoming an at-home professional, but sometimes in that, you have to make sacrifices. These sacrifices can be made in your personal or professional life. If you have a tight deadline, you may have to sacrifice watching your child’s soccer game. If you can’t miss your mother’s birthday, then a couple of hours of work may have to be done early one morning. Knowing your schedule at least a week in advance will make you more productive.

Whether you are taking care of children, or visiting your parents, entrepreneurs will always have their business in the back of their minds. Having a schedule will create work-life balance. A schedule assists in reducing stress; knowing that you have eight uninterrupted hours tomorrow to get work done allows you to enjoy the night before with family or friends. Make sure you take advantage of a schedule, and put as much as you possibly can in it.

Design a Home Office

If you do not have a spare office with a door, you do not have to be a contractor to build one. Purchasing “hush panels” or office boards to section off even a small work area can make a massive difference. Many Virtual Assistants set up a computer in a multi-purpose room. It is important to have that room act as an office during your working hours, or to have your station sectioned off from the room.

Conversations about work need to happen in your office, even with your spouse. Don’t allow work-talk to take over every conversation in the house. If you want advice from your spouse or a friend on a project you are working on, bring them into your office. Ask questions where you can take notes or show them what you have created already. Practicing this will build a sense of separation and create work-life balance.

Get Organized and Set Goals

This is one of the best tips to help you answer the question: how to create work-life balance in your home-based business. If you have ever taken any at-home post-secondary courses, such as CanScribe’s Virtual Assistant Program, you know how important setting goals can be. When you have a project, you have one ultimate goal: complete the project.

Creating smaller goals will help you complete the project effectively. It can also help you schedule your time around your family. Make sure you know what goals you have and how long each task will take. Rather than just “doing work”, you are working effiectively and not wasting time. Similar to knowing your schedule, you are able to reduce stress and enjoy time with your family and friends because you know what needs to be done, how long it will take, and when you are working on it.

Creating a work-life balance is important to success both as a family member, and as a professional. Scheduling your hours, building an office, and keeping organized can help become successful at both. Focus on your family while keeping attention on your work priorities. These tips help show you how to create work-life balance in your home-based business.

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Complete Guide To Creating A Client Attracting Facebook Business Page

Social media can feel overwhelming and while it’s easy to get discouraged with things like algorithm changes, there is great value to be found in leveraging these platforms as a business owner.

A Facebook business page is one of them and yes the organic reach can be low but the reality is that as business owners, we must embrace the professional way of marketing: having an advertising budget and providing strong, consistent content. 

Before I dive into how to create a client attracting Facebook business page, let’s first address why it’s important:

  1. As with most social media platforms, a Facebook business page and the content on it, is indexed by Google where as your personal profile page is not. When someone searches for you or your business, your fan page will appear in Google search engine results. 
  2. While it’s tempting to use your personal page to market your business, it’s also a violation of Facebook’s terms to use your personal profile page for commercial gain. Some have even lost their accounts for this practice so it’s just not worth the risk. 
  3. Your business is seen as more professional with a business page. Consumers are becoming more savvy and want to research people and brands before doing business with them. Running a business from your personal profile can look sloppy and overwhelm your personal network, many of them are not even your ideal client.
  4. Facebook Insights. As a business owner, it’s important to analyze the data for the content you are creating on a regular basis. A Facebook business page provides detailed analytics for every post. How many people are seeing the posts on your personal profile page? Without Facebook insights you have no clue and therefore can’t measure what kind of content gets better reach in the feed. 
  5. Sponsored Ads. I know it can seem unfair as a small business owner to have to pay to have your content seen, but the reality is you are a business and if you want to market it the right way and reach the right audience you will need to have a budget for advertising. The beauty of a business page is you can target your ideal client for a very minimal budget (I will get into more of that later in this post) and grow a following of people who need and want your services, something your personal profile simply can’t do.  

So now that we have covered the reasons why it makes sense to grow a Facebook business page, let’s jump into the how!  

 

COMPLETE GUIDE TO CREATING A CLIENT ATTRACTING FACEBOOK BUSINESS PAGE

Your Facebook business page is tied to your personal account so you don’t need to create a whole new Facebook account for this (it actually goes against Facebook’s terms to have two accounts). Here is a step by step guide from Social Media Examiner on how to create a business page.

The focus of this article is how to properly brand your business page and strategies to market it so be sure to read this post in its entirety before setting up your page. 

 

Business Page Name. Ensure you are creating a page that makes sense for your business. Are you branding yourself personally or under a business name? Once you have determined that you can name your page. Take your time and keep in mind that Facebook is like a search engine and it will be indexed by Google, so think about keywords that need to go into your page name. 

For example, are you a graphic designer, virtual assistant or design websites? Include keywords into your page name – “Whitney Smith, Virtual Assistant” (if you are branding yourself personally) or “Twisted Vines Website Designs” (if you are branding under a business name)  

An important element to mention here is if you are creating a business page centered around your personal brand, to ensure you have your name in the page name. One of the biggest mistakes I see is people not including their name into their page name. 

For example, if someone searches for you they will most likely search for you by how they know you, your name, right? Without this piece of information in your Facebook page name people will not find you because they have no idea that you have branded yourself as the “Holistic Virtual Assistant” so ensure that the business page name includes how people know you “Tina Jones, Holistic Virtual Assistant” so you will pull up in the search results.

 

Complete Page Information. Take the time to complete all of the info related to your business page: upload a professional photo, create a cover photo for your page (you can easily do this for free with done-for-you templates in Canva), about section, hours, website, etc. It’s important to share your story, what drives your passion, your experiences and expertise. 

Spend time on this and put some thought into it. This is like meeting someone for the first time so make that first virtual impression count!

 

Creating Content. The content on your business page should be 80% value based that will resonate with your ideal client and 20% about your products and/or services. Create blog content regularly to share valuable information that positions you as an expert in your niche, create free offers to help you build an email list, share quote graphics your audience would resonate with, helpful tutorials, etc.

Creating content for your business page shouldn’t be a stressful so don’t over think it trying to come up with perfect posts, just share from your heart with the goal of serving others.

 

Facebook Ads. As you create content for your business page, you can boost those posts to target followers who will find the information useful and attract the right people to your page. 

For example, share a helpful blog post and boost it once a week for $10-$15. You don’t have to spend a ton of money on ads for it to be effective. By driving traffic to your blog, you can grow your email list while getting new eyes on your business page at the same time to attract new followers. 

Of course the more you spend on the ad the more people you can reach and the more results you will have but test this strategy out with a low budget first to ensure that you like the results before spending more. A post that does well you can always boost over and over to spend more. 

Here’s a tip: Stretch your sponsored post out over 14-21 days v. boosting it for only 1 day. Facebook will actually show it to more people when it’s stretched out over a period of time, meaning you will get more bang for your buck. 

 

Consistency. While experts like to say how many times per day is ideal when posting, I find that quality definitely rules over quantity so find what works for you. If you can commit to posting once per day with good quality content, great but if you find that overwhelming, at the very least try to be consistent 3 times per week. 

Here are some tips to help you create consistent content for your business page:

  • Facebook has a separate app to manage business pages, Facebook Pages Manager. You can view your insights, boost posts and schedule content. Find what works for you to sit down for 30 minutes on Monday mornings and schedule out your content for the entire week. That way it’s done and you don’t have to think about it for the rest of the week except to check on your posts for comments, likes and shares so you can respond. 

You can find the Facebook Pages Manager app in your iTunes or Google Play Store.

 

Create A Marketing Plan. Write down all your favorite resources, blogs, etc. to pull relevant content from while you work to create your own. For example, if you are a logo designer you can pull articles from some of your favorite bloggers about why having a logo for a business is important or why branding is an important aspect of logo creation. Relevant articles like this help to edify what you do as a logo designer.  

Having a marketing plan you can refer to allows you to sit down and schedule out your content more quickly because you don’t have to think about where to find good content to share.

It’s important to be consistent so don’t go days without posting to your business page. It requires hard work and consistency but it’s all worth it to share your God given talents and grow your business for the long term. 

 

Ask questions. With the more recent Facebook updates, they are favoring posts that ask questions to promote engagement and spark conversations so think about how you can get your audience talking. 

People love to give their opinions so for example, maybe you are working on a new logo design for your Etsy shop and you have two variations you are trying to decide on. Put it to a vote on your business page! This is a subtle way of showing off your skills while valuing the thoughts of your followers.

 

Quote Cards. Quote graphics are very popular on social media and can be a great way to brand yourself and your business. The key is to be consistent with your design and to create graphics that resonate with your followers. 

At HireMyMom.com, our audience is primarily moms so the quote graphics we create are faith inspired or poking fun at motherhood as that is what resonates with our followers. 

So think about what kind of quote graphics you can create that will set your brand apart on not only your Facebook business page but Instagram and Pinterest as content like this can be used on multiple platforms. 

 

Go Live. Facebook is giving live video 6x’s the organic reach than regular posts so this can be a great strategy for your business when you focus on how you can give value that centers on how to solve a problem for your audience. 

For example, if you are a virtual assistant, think about how you could create value around something that your ideal client struggles with. Maybe they are having a hard time learning MailChimp. Give them a quick tutorial on how to create a list and send a newsletter. 

This shows your followers that you know what you are doing and yes, some will watch your tutorial and feel empowered to do it themselves and that’s okay. You were a blessing to that person while others will watch your video and say to themselves “Yeah, okay, I totally do not have the time to do all of that so I really need to reach out to her and find out what her pricing is to do it for me” and that right there is why giving value regularly on social media is so important. It’s one thing to tell people you are a great virtual assistant but it’s much more powerful to show them!

Were these tips helpful in creating a client attracting Facebook business page? Be sure to share it with other hard working mompreneurs and I would love to hear from you so please contact me with comments or questions

Need a word of encouragement to help you in your business building journey? I pray you take these words to heart today for God truly does want to see you prosper! “Submit to God and be at peace with Him; in this way prosperity will come to you.” Job 22:21

Looking for a community that can give you support, training and more job leads or even help you set up your own Facebook Business Page? Check out more of what HireMyMom.com has to offer. Click HERE

 

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HireMyMom Success Story: Amanda Smith

Tell us a little about you and your experience on HireMyMom.

My background and degree are in sales and marketing. When I had my children I chose to come home to be with them. When my 2nd child was entering pre-school I missed working in the marketing field so I began searching for ways I could work from home. I stumbled upon HireMyMom.com in 2014. I noticed at this time that the trend for marketing was leaving traditional advertising methods and becoming more for social media. I started learning everything I could about social media advertising and established my own consulting business. In 2015, I turned to HireMyMom.com to look for clients and landed a job with a small company located across the USA. I kept this account for over a year before they chose to use different advertising methods. After my success, I told a friend about HireMyMom.com and she ended up landing a part-time job as well that after a year turned into a full-time managerial position. Last year I got the idea to start a blog to help women find ways to work from home and share my experience. You can read more at www.livingthatwahmlife.com.

What did you do previously? 

I was an Advertising Sales Representative for 8 years prior to coming home with my children.

What is your top tip for landing a gig on HireMyMom.com?

My greatest recommendation is to have a stellar resume and cover letter that sells yourself. Believe in your abilities and make them believe in you too.

What’s your favorite thing about HireMyMom.com?

My favorite part about HireyMyMom.com is the job postings are legit and there are no scams to worry about. Most of the employers know they are hiring moms and understand they will be working around a flexible schedule.

What’s one fun or interesting fact about you?

I love to travel and have studied abroad in England. I have visited probably half of the USA but have more places on my bucket list. My dream job would be to be a travel blogger once my children become adults.
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10 Ways A Mompreneur Can Kickstart Her Business

Before we dive in, you may wonder why momentum matters in running a home-based business. As a mompreneur, momentum increases your belief, solidifies your confidence and assures that you are taking the right action steps to fulfill the mission and vision of your business. 

Maintaining momentum in spite of your obstacles and setbacks is essential to keeping you motivated while allowing you to recover from those situations and circumstances easier and more quickly. 

Here are my top 10 ways a mompreneur can kickstart her business:

 

1.RE-EVALUATE

To give your business a good kick in the pants, spend some time thinking about what has worked in your business the last 90-120 days and what hasn’t. You can’t expect to keep doing the same things that aren’t creating results you want. Yes, this will require some self reflection and honesty. If your goal is to make $5,000 per month in your business but you are spending 10-15 hours a week on actual revenue generating activities (sorry, scrolling social media every week may feel like you are working but it’s not exactly a revenue generating activity) then it’s time to admit those goals and actions steps don’t align with one another. 

With that said, now is not the time to beat yourself up over it. It’s a fresh start to make a new plan and get moving in the right direction. 

 

  1. KNOW AND LIVE YOUR PRIORITIES

Life gets crazy especially for us moms. Add a business into the mix and things can quickly spiral out of control. You probably won’t be able to achieve perfect balance in your life and you don’t need to but you can stay grounded through it by knowing and living your priorities. 

Instead of having a mile long to-do list every day that overwhelms you from the time you wake up until the time you go to bed, set your intentions for the day by what qualifies as a priority. By knowing and living by your priorities each day, you’ll improve your focus, keep your sanity and be more present for what matters most. The results will not only increase your productivity but decrease frustration and mom guilt. 

 

  1. GET FEEDBACK

As you work to kickstart your business, ask people you know and trust for feedback. A fresh set of eyes can help point out copy on your website, for example, that makes perfect sense to you because you wrote it but it’s not coming across well for someone who is not that familiar with what you do. Constructive feedback can be a great asset to you as you work to create new products, freshen up your social media and website before you start working on those areas so you know exactly where to focus your time and energy. 

This can be a hard exercise to go through. It can feel scary to open yourself up to people’s opinions, I get that but it will also prove to be invaluable. The goal is to help you figure out what works in your business and areas that need improvement so you can reach your goals. 

Some of the feedback will be good and some of it won’t be and why it’s important to have a plan on how to sort through and how to handle it. Here are some quick tips to make this process as positive as possible: 

  • Start by thanking the person for their insight and honesty. Those who give you negative feedback probably won’t be expecting you to thank them but by doing so you will earn even more respect and appreciate their honesty even though it was probably uncomfortable for them to do so. 
  • Don’t take it to heart. Just because someone criticizes an aspect of your business doesn’t mean they hate everything. You asked for their help so take it for what it is, something that you need to look into further and look at with a fresh perspective. Nothing more. 
  • Ask questions. Is there something you could do better? Do they have suggestions for improvements?  You never know what helpful solutions someone would share if you take the time to ask some simple questions. 

 

  1. CREATE A PLAN

It may sound cliche but “if you fail to plan, you plan to fail” is a very true statement. As a mompreneur, you have to know what generates leads, results and revenue for your business (and what doesn’t). Don’t put it off, create a plan today around those activities and commit to them every day without fail. Keep your plan on your desk, in your day planner, set a calendar alert each morning to help keep you from distractions, wake up an hour early if you need to before the house is filled with chaos so you can focus and feel accomplished going into your day. The point is to find what works for you and stay committed to it. 

If you are struggling with this part of your business, check out our post 10 Strategies To Land Your First Client to help you create a plan around activities that will help kickstart your business. 

 

  1. TURN UP THE SOCIAL MEDIA

Have you been using social media the last few months to its full potential? Your ideal client is out there and they need what you have to offer but they have to be able to find you. You don’t need to master every platform either. Leverage your strengths and put them to work for you. 

Love doing live video? Use Facebook live to give tips, a how-to that can solve a problem for your client (when they realize they don’t want to do it, they can reach out and hire you!), create a blog post with a tutorial and share it on your social media pages. Whatever route you choose, the goal is to be consistent. You can’t expect to show up on your social media pages once a month and have potential clients flooding your in-box. 

Instagram is a great tool for networking, creating a community and collaborating. Be sure to check out these practical tips for leveraging Instagram

 

  1. CREATE A WEBSITE

If you aren’t generating enough leads in your business and don’t have a website, it’s probably time to start one. It doesn’t have to be complicated and you don’t have to spend thousands designing one. There are great platforms out there like Wix and Squarespace that are user friendly and can help get you started quickly to showcase your work, client testimonials, products and portfolio. Having a platform to market is important to your overall success. 

If you have a website, maybe it’s time to take it up a notch by freshening it up, add a new blog post, client feedback, project examples and create a freebie that can help build an email list. 

 

  1. COLLABORATIONS

To kick start a business there is nothing like forming great partnerships and collaborations to help you do that. Reach out to fellow mompreneurs in your field and ask them if there are ways you can support them and feature them in exchange for the same courtesy. I believe in being blessed to be a blessing and when we support others, it comes back ten fold. 

Make this a regular thing on social media. For example, every Monday you could do #MompreneurMonday where you feature another mompreneur to highlight in your Instagram stories or #FeatureFriday where you feature a mompreneur and a cool project she is working on. If you do logo design work, reach out to a website designer at the beginning of the week and let her know that you are working on a #FeatureFriday post and would love to highlight one of her projects. Ask if she would be willing to do the same for you and feature one of your logo designs. Be intentional and set a time for the two of you to post on Friday so you know there is a mutual commitment (morning posts seem to do better than afternoon or evening posts).  

You will find collaborations like this can be a great way to support others and get exposure for your business too. As a bonus tip, on Fridays you can also use the #FridayIntroductions hashtag. Whatever you decide, be creative and have fun with it!

 

  1. FEATURE YOUR PREVIOUS PROJECTS

Don’t be shy about showcasing your work. Once a week create a post on social media to share a project you worked on for a client. Share some fun facts about the project and give your client a shout out in the process by tagging their Facebook page and Instagram accounts. 

 

  1. SPECIAL PRICING

To give your business a kickstart, put together some quick products and services you can offer for a special price. The key is to create urgency by giving the special pricing an end date. “Now through the end of August, I am helping eCommerce clients get started or rebrand with a custom logo for $_____ but this special pricing is only good through _________ {end date}.”

You are probably not the only business owner out there who needs to give their business a jump start and special pricing with a limited time offer could be exactly what your potential client needs to take action. 

 

  1. HIREMYMOM

Did you know for the past 12 years HireMyMom has been helping freelancing women and moms just like you find quality, legitimate work from home jobs and clients? By joining our community, you can confidently share your skills and look for high quality positions and clients as well as have access to more training and resources to help you build your business. Click HERE to learn more about what we have to offer and become a member today.  

 

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10 Strategies To Land Your First Client As A Freelancer

Let me be one of the first ones to congratulate you on your decision to pursue your passions and share your God-given gifts with the world as a freelancer. While it’s not an easy journey, I can speak from over 20 years of experience that it’s a very rewarding one. 

One of the biggest hurdles to get over in this industry isn’t how to create a website, brand yourself or master social media but in landing your first paying client in what feels like a very crowded and competitive marketplace. However, with a well planned strategy, an attitude of determination and believing in what God has called you to do, I think you will find landing your first client can be easier than you think. 

Here are 10 strategies to help you land your first client as a freelancer. 

 

  1. REACH OUT TO FRIENDS AND FAMILY

While this strategy will not work for the long term because let’s be honest, while most of your friends and family will whole-heartedly support your business and cheer you on, the majority of them are not going to be your target market or ideal client but that doesn’t mean you can’t share with them what you are doing. 

Maybe you just launched a graphic design business, for example. Let your friends and family know what you are doing and what kind of client you are looking to work with. You can shoot them a quick message on Facebook or an email. 

Here is a sample script you can use to get you started:

Hi Sally! Hope you and the kids are doing well. I have loved seeing your vacation photos on Facebook recently looks like a really fun time! I wanted to send you a quick message to let you know I just started my own graphic design business. I create logos for small women business owners (attached is an example design). I know you may not be in the immediate need for a graphic designer but if you hear of anyone looking for one I would greatly appreciate you referring them my way. I would also be grateful your prayers and support as I embark on this new journey as a freelancer and of course let me know if there is anything I can do to support you too!

When reaching out to people, it’s important not to be pushy or demanding. Make your messages personable, don’t send out copy and paste messages as they can feel cold and pretty easy to spot. The goal is to help spread the word about what you do in a non-salesy way and through these messages you may find 1-2 people through your warm market who are actually in need of the services you provide or can quickly refer you to someone who does. 

 

  1. ETSY/CREATIVE MARKET

As a freelancer you can create an account, online shop and list your products and services on sites like Etsy and Creative Market. Staying with the same example as a graphic designer, you could list logo examples available for purchase. Ensure your listings are optimized by thinking about how your ideal client would be looking for your service or product. It’s important to research the fees associated with these websites as while they can help you land a new client quickly they do take a percentage of the sale. 

 

  1. CREATE A WEBSITE

As a freelancer, it’s important to start branding yourself as a professional and a website is crucial to that strategy. A website allows your first client to find you easier online through Google searches and showcase your experience, skills and expertise. 

As you reach out to people to share your services you will find most will ask “What is your website?” because in the information driven age we live in, people want to see it and read it for themselves. It’s also not a good use of your time to keep explaining to people over and over what you do when you can direct them to a website where you have shared everything they need to know all in one place and can check out examples of your work through a portfolio.

Through blog posts you can give free value and solve problems to help you gain the trust of your next client who desperately needs what you have to offer. Create a blog board on Pinterest to showcase your blog posts in one place. 

 

  1. NETWORK LIKE CRAZY

There is no sugar coating that landing your first client will take some old fashioned hustle. Go to local networking meetings where you can build relationships faster face to face. Go prepared with a warm smile and a stack of well designed business cards and don’t make the business killing mistake of handing your business card to someone and not asking for theirs in return. Not only does this come across as self-serving but you need to go home with a stack of contacts that you can connect with on social media to keep building the relationship with. 

You can find local networking groups through Meet Up, Facebook and by searching your local Chamber of Commerce for events such as luncheons and mixers happening in your area. 

 

  1. CREATE A FACEBOOK BUSINESS PAGE

You will find that social media will play a huge role in your business and landing your first client. There are many advantages to having a Facebook Business Page like having the content indexed by Google and having the ability to run Facebook ads to target your ideal client. 

You can use your page to go live and give valuable tips to your audience that will help you stand out as an expert and build relationships with your audience while sharing calls to actions that direct your audience to what you offer.  

 

  1. UPDATE YOUR LINKEDIN PROFILE

Just like a Facebook business page, LinkedIn is indexed by Google and can help your ideal client find you. Maybe your profile is old and outdated? Now is the perfect time to update your profile photo, cover photo, title, skills sets, work history, etc. You can even publish some of your blog posts to your profile to give value and showcase your expertise. 

If you don’t have a LinkedIn profile, definitely create one and start putting it to work for you as a freelancer. 

 

  1. DON’T WORK FOR FREE

As a new freelancer, you need experience and testimonials to keep new clients coming in. And while it may be tempting to offer your services for free in order to build a portfolio and client feedback, I can assure you this is not a route you want to take. 

Doing free work can chip away at your confidence and self worth and believe me, not even the people closest to you will respect your time or talents if you offer to do them for free and by doing so you are just opening up a can of worms. Let’s say you create a free logo for your dear Aunt Sally who then tells another member of your family that you created a beautiful logo for her for free and “probably wouldn’t mind” doing it for them too. 

Hear me on this, value what you do and don’t discount your worth. If you want to have a goal of getting 5 testimonials for your website or Etsy shop as quickly as possible because you know it will help you get even more clients, great but do not work for free. 

You will find especially if you are a service-based business that people, usually under no ill intentions, will come to you and say “I just need you to do this one thing, take a look at this one website, I just need 15 minutes of your time” so it’s best if you learn early on how to deal with this. None of us get to the privilege to walk into a doctor’s office and say “I just need 15 minutes of the doctor’s time to look at this spot on my arm” so don’t allow anyone to steal time from you either.  

Tell Aunt Sally that you are willing to create a simple logo for her this one time at a discounted rate in exchange for a testimonial and give her a one time coupon code with an expiration date to create urgency to use on your website or in your shop but decide now not to work for free. 

 

  1. COLLABORATION

There are lots of business owners out there who are working with clients using their skills sets but need to hand off work that they either are not qualified to do or don’t want to do. For example, a person that designs websites very often has clients that need a logo, branding advice, copywriting services, graphic design work for other elements, photography, etc. The web designer needs to be able to refer their clients to someone who can take care of these tasks. By collaborating with other business owners you can create an endless network of referrals. 

Think about people in your field who would need to have you as a referral and reach out to them to let them know you would love to collaborate and also send client referrals their way too.

 

  1. COLD CALLING / EMAILING

Okay, I know just the sound of that may have made you cringe but hear me out. As a freelancer, especially a starting out one you will need to break out of your comfort zone a bit but that doesn’t mean you have to be sleazy or obnoxious either. 

The beauty of the online marketplace is the ability to generate leads while you sit at home in your yoga pants, coffee in hand and your laptop (I know all you introverts are saying “AMEN!” right now). There are millions of leads out there, you just have to be willing to go find them. 

If you are a virtual assistant, you can research small online business owners through social media or googling a few keywords of your ideal client like “Christian coach” and find lots of websites. This allows you to seek out who you want to work with and sending them a message either through email, LinkedIn, Facebook fan page messenger, etc. 

Yes, there will be people you never hear back from and yes there will be people who respond and say they aren’t looking for your services right now but so what. You never know when those seeds you planted in faith will come back to you. 

Here is a sample script you can use when reaching out to potential clients you find online:

Hey Becky, my name is _________ and I am a freelance virtual assistant who came across your website. I love the passion you have for your calling and have no doubt the clients who work with you are very blessed to have your guidance. I read one of your blog posts __________ and it was so moving and inspiring.

The reason I write to you today is to introduce myself and to inquire if you are in need of a virtual assistant at the moment? My skills sets include __________ and you can visit my website to see my portfolio and testimonials www.________.com

Whether you are in need of my services at the moment or not, I am grateful for the connection and appreciate you taking the time to read this email. I have also connected with you on your Facebook page and sent a connection request via LinkedIn so I can continue to support you in the work you are doing. 

Thank you again for your time and consideration,”

The goal is to make a connection and build a relationship but can you imagine the leads you would generate if you sent just 5 emails per day to people you found online and wanted to work with!? Yes this takes work, time and a lot of consistency to keep showing up when your inbox goes empty, but I can promise you God will work to nurture these seeds if you will be brave enough to plant them in faith.  

 

  1. HIRE MY MOM COMMUNITY

Did you know for the past 12 years HireMyMom has been helping freelancing women and moms just like you find quality, legitimate work from home jobs and clients? By joining our community, you can confidently share your skills and look for high quality positions and clients as well as have access to more training and resources to help you build your business. Click HERE to learn more about what we have to offer and become a member today.  

Were these tips helpful? Connect with me on social media on LinkedIn, Facebook and Instagram!  I would love to hear from you. I know with consistent action you will no doubt land your very first client very soon!

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