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June 9, 2024

Why Being A Small Business Gives You an Edge in Online Job Postings

When it comes to hiring new employees, many small businesses may feel like they are at a disadvantage compared to larger companies. After all, larger companies often have more resources, a well-known brand, and a larger pool of applicants to choose from. However, when it comes to posting job listings online, being small can actually give your business a competitive edge due to things like:

Niche Talent Acquisition is Easier

In the world of online job postings, small businesses have a distinct advantage when it comes to niche talent acquisition. While larger companies may struggle to attract candidates with specialized skills or industry knowledge, small businesses can focus on targeting specific talent pools that align with their unique needs; big companies often focus on building large teams of people for support rather than a small, specialized team like a small business needs.

By honing in on niche talent acquisition, small businesses can create job listings that speak directly to the expertise and interests of highly skilled professionals. This targeted approach allows them to bypass the noise of larger companies and attract individuals who are passionate about their industry and eager to contribute their skills to a smaller, more specialized team.

Furthermore, small businesses often have a more intimate knowledge of their industry and its talent landscape. This insight enables them to strategically identify and engage with potential candidates through professional networks, industry events, and online communities. With a smaller pool of potential candidates, small businesses can dedicate more time and resources to building relationships and connecting with top talent.

Showcasing Unique Company Culture

Unlike larger companies, small businesses often have a close-knit team and a strong sense of identity. This allows you to create a company culture that is authentic, dynamic, and truly unique. When posting job listings online, make sure to highlight what makes your company culture special. Are you known for your supportive and collaborative work environment? Do you have a flexible and remote-friendly work policy? Are you committed to developing future leaders? These are the things that will catch the attention of talented individuals who are looking for more than just a job. When employees feel connected to and aligned with the values and vision of the company, they are more likely to stay long-term and contribute their best work.

Flexibility in Offering Competitive Packages

Unlike larger companies with rigid salary structures and benefits packages, small businesses have the flexibility to tailor their compensation and perks to meet the needs of individual employees. This flexibility allows small businesses to offer more personalized and enticing packages that can attract top talent. Whether it’s offering flexible working hours, remote work options, or unique perks like unlimited vacation or professional development opportunities, small businesses can go above and beyond to create attractive packages that larger companies may struggle to match.

Additionally, small businesses can often offer equity or profit-sharing opportunities, giving employees a chance to directly benefit from the company’s success. This can be a powerful motivator and attract individuals who are seeking a more entrepreneurial environment.

Quick and Personalized Recruitment Process

Small businesses typically have less bureaucracy and red tape, allowing them to streamline their recruitment process. This means that candidates don’t have to wait weeks or even months for a response or decision. Additionally, small businesses can leverage their size to facilitate more direct and open communication with candidates. They can offer opportunities for candidates to connect with team members and ask questions about the company, the role, and the work environment. This transparent and personal interaction can help small businesses build rapport and trust with candidates, ultimately leading to successful hires.

Did we miss any advantages of listing a job position as a small business? Reach out and let us know how your small business has benefited with online job listings compared to large companies.

 

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April 9, 2024

Increase Your Odds of Landing the Job with Advice from HMM Employers

We recently sat down with some of the lovely businesses who list open positions with us. We asked for feedback, and the number one thing we heard back from companies is that they are turning away applicants because the submitted application materials do not match what the listing has requested. For example, the job post might ask for applicants to explain their history with managing schedules, but companies are receiving generic cover letters that do not address the question at all. 

We know there can be frustration on both sides of the process, with job seekers feeling anxious that companies are not accepting their applications to businesses feeling overwhelmed with all the submissions they are receiving.

With this in mind, here are some tips straight from our businesses to help job seekers land that position:

The Importance of Reading the Job Listing Thoroughly AND Submitting Requested Information

Merely glossing over a job listing and ticking off the requirements is not sufficient in today’s competitive job market. A meticulous reading of the job listing empowers you to mold your application to mirror the particular expectations and necessities stipulated by the employer. It’s an avenue to display your knack for detail, a characteristic which employers greatly appreciate. 

Steps to the Job Seeking Process:

  1. Scan through job listings and find one that seems interesting. If you want to apply to multiple, save the job posting or copy the links to each job posting in a note.
  2. Once you have the ones you want to apply for, make sure to carefully read them. Spend a bit of time researching the company as well to make sure it is a good fit for you.
  3. Now it’s time to get your application materials together! Tailor your cover letter and résumé for each listing. Some companies use AI to sort through initial applications, so it is important to have keywords from the listing included in your materials. This is also your time to shine and showcase how you will be a best fit for that specific company — use it to your advantage!
  4. Once your materials are together, read through the listing one more time and make note of anything specific requested. Double check your cover letter and resume to be sure you included everything — this is also good just to verify you don’t have any grammatical errors or anything as well.
  5. Then it’s time to submit your materials!

It might feel time consuming to update your materials each time, but employers can easily pick out generic applications that have been submitted multiple places. Remember, you do not need to re-write your entire cover letter and resume. Create a template for yourself! On your resume, list your specific workplaces, but leave a section open to list skills you’ve acquired so you can focus on the ones the company needs. For your cover letter, you can have a few sentences introducing yourself and why you are looking for a job that remains the same for each letter, but be sure to have a section or two that you customize each time expressing why you align with the job / company, why you are a great fit for the job and how how your work history will benefit this new company.

If you are following all the directions but are not hearing back from companies, work with one of our HR experts to review your materials!

 

 

 

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January 20, 2024

What’s Next? An Insight into 2024 Job Trends

A new year means new trends, and working with hundreds of companies across the United States, we have noticed a few patterns that seem to be emerging for 2024. From the more obvious ones such as an increase in remote work to those that you might not be aware of such as pre-made materials for the screening process, let’s break down what we see coming in the new year:

The Continuing Surge of Remote Work and Uptick in Scams

The phenomenon of remote work has been a game-changer in the employment arena, a trend predicted to continue. An increasing number of organizations are tapping into the merits of remote employment, including amplified productivity and reduced overheads. However, I am seeing companies move more towards a hybrid schedule versus completely remote; some companies do not like giving up that control and wish to keep an eye on employees in the office. We expect to see more jobs that are hybrid with a certain amount of time spent in the office and a certain amount of time allotted to spend at home. Don’t worry, though, many companies are increasing the jobs they offer for completely remote workers.

But as with any significant shift, there’s another side to consider. This rise in remote work opportunities has opened the door to a concerning escalation in job-related scams. These scams typically come cloaked as ‘dream job’ remote offers that seem too appealing to refuse. These so-called opportunities can leave unsuspecting job seekers vulnerable to identity theft, financial loss, and even legal trouble. 

These scams are becoming so sophisticated; in the past, you could look at a vague job post with lots of misspellings and immediately recognize it as fake. However, scammers are now creating entire websites to try to convince job seekers to hand over their information. I recommend doing thorough research on a company before applying; does their website have typos? Does it have filler text? Are the photos of staff members real people or stock photos? Is the website extensive and user friendly? Does the company have social media they keep up to date? At the end of the day, trust your gut. If something seems too good to be true, then it most likely is.

Increasing Emphasis on Pre-Made Application Materials for Screening

As we head into the new year, expect to see a stronger emphasis on the use of pre-made application materials in the job search process. With technology becoming more integrated into every aspect of our lives, it’s no surprise that it’s seeping into the recruitment realm as well. To start with the basics, many companies are now turning to AI to sift through the hundreds of applications they receive. This artificial intelligence is looking for keywords in your résumé and cover letter that match keywords in the job description to determine who is qualified and who is not to move onto the next round of the hiring process; be sure to use some of the wording from the job post in your application materials.

Once you make it past the first round, I am now seeing lots of companies ask for videos to be recorded and sent in for review. Instead of jumping straight from your cover letter to a phone interview, this video allows employers to see you and hear your responses to written questions they send over. It looks like it will be harder in the future to connect with a real person over a job application, simply due to the multitude of people applying for each position. Treat this video like an in-person interview: find a quiet place, use a neutral background, and practice answering the questions a few times before recording.

The Growing Importance of Transparency with Salaries and Social Media

2024 will see the workplace moving towards more transparency and fairness, particularly with salaries. There are many companies where you can look up salaries ahead of time, and workers are being encouraged to talk amongst themselves and discuss their pay rates. Be sure to base pay on experience in order to offer fair rates. Remember, employees are openly sharing what they make so your decision to offer one salary over another should be easy to defend and not be prejudiced in any way.

On the flipside of this, companies are looking for more transparency from employees in their social media. We have seen several people post on their personal social media pages, only to be let go by companies soon thereafter because of how that post might reflect back on the company. When applying for a job, think of your social media just like your cover letter. If your pages are private, then that should be acceptable. If your pages are public, be sure to review what you have posted ahead of time. Sometimes it even helps to have a private personal page for family and friends then a public page you use to show off your talents and skills which can help you land a job.

These are just a few of the emerging trends we are seeing within our own work of helping companies find and hire remote help. 2024 is sure to bring even more to the table, but these are a few key things to keep in mind when posting and applying for jobs.

 

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January 9, 2024

How to Stay Focused on Your Goals When the Job Search is Silent

Job searching can be a roller coaster of emotions. There is the excitement of submitting your resume, anticipation of the interview, and joy at getting the job offer. But there can also be a lot of discouragement along the way. If you’re not getting called back for interviews or hired, it can be difficult to stay motivated and focused on your goals. We encourage all companies to update everyone that has reached out, but unfortunately many are not able to with as many applicants as they receive. When you find yourself on the other side of those silent application submissions, here are some tips on what you can do to stay motivated:

Don’t Take it Personally: Remembering It’s a Numbers Game

Receiving rejections or not getting call backs can feel personal, but it’s important to remember that the job search is often a numbers game. There are usually multiple applicants for each position, and the hiring process can be subjective. Don’t let it affect your self-esteem or discourage you from pursuing other opportunities. Focus on what you can control, such as continuously improving your skills and application materials, and trust that the right opportunity will come along.

Keeping Motivated: Surrounding Yourself with Positivity

When facing the discouragement of not getting call backs or job offers, it’s important to surround yourself with positivity. Seek support from friends, family, or mentors who can provide encouragement and remind you of your strengths. Engage in activities that uplift your mood, such as exercise, hobbies, or spending time with loved ones. Surrounding yourself with positive energy can help you maintain a hopeful mindset and keep you motivated to pursue your goals.

Refining Your Skills: Continuously Learning and Improving

In order to increase your chances of getting called back for interviews and ultimately finding the right job, it’s important to continually refine and improve your skills. Take advantage of online courses, workshops, and networking events to expand your knowledge and stay up to date with industry trends like our self-paced course Cultivate. Seek feedback from professionals in your field and use it as an opportunity to identify areas for growth. By actively working on your skills, you not only enhance your qualifications but also demonstrate your dedication and commitment to potential employers.

Your Resume, Cover Letter and Networking Plan

After experiencing a lack of call backs, it may be necessary to reassess your job search strategy. Take a closer look at your resume and cover letter to ensure they are tailored to each position and highlight your relevant skills and experience. Consider seeking feedback from professionals on our HR team when you use our jobseeker training services. Additionally, evaluate your networking efforts and make any necessary adjustments to expand your professional connections and increase your visibility in the job market.

Embracing Patience: Understanding Success Takes Time

Finding the right job takes time and patience. It’s important to remember that success in the job search doesn’t happen overnight. Each application and interview is an opportunity to learn and grow, even if it doesn’t result in immediate success. Trust in the process and understand that your perfect job may require persistence and perseverance. Embrace the journey and keep pushing forward, knowing that with time, the right opportunity will come your way.

Already found your dream job? Share some tips for your fellow moms who are in the hiring journey right now.

 

 

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August 14, 2023

Are You a Job Seeker Feeling Frustrated? Tips for When You Don’t Hear Back

It can be disheartening to invest time and effort into applying for a job and never hear back, especially when you’re eager to start a new job. It’s important to remember that not every employer responds to all applicants; however, if you’re consistently not hearing back from any employers, it may be time to reevaluate your application materials. Let’s explore some tips for coping with not hearing back after applying and how to set realistic expectations for yourself as a job seeker:

Understanding the Hiring Process

The hiring process can be lengthy. Employers often receive a large number of applications for each job posting and it takes time for them to review each one. Additionally, there may be multiple rounds of interviews and assessments before a final decision is made. This means that even if you are a strong candidate, it may still take some time before you hear back.

Secondly, it is important to understand that not every employer will get back to you. It is a common practice for employers to only contact candidates who are selected for an interview or to let them know that the position has been filled. This means that if you do not hear back from an employer, it does not necessarily mean that your application was not strong. We encourage all employers to respond to applicants, especially those that have made it far through the hiring process, but unfortunately not all employers will respond. If you are worried about your application, you can always reach out to the company for a follow up.

Finally, it is important to remember that the hiring process can be subjective. Each employer has their own criteria for selecting candidates and what may be a strong application for one company may not be for another. Additionally, some companies use applicant tracking systems that filter out candidates who don’t meet certain qualifications or who don’t use certain keywords in their application materials. It is important not to take rejection personally and to keep applying to other opportunities. It’s also helpful to reevaluate your application materials and make sure they’re tailored to each job you apply for. With persistence and a little bit of luck, you’ll eventually land your dream job.

Reevaluating Your Application Materials

By taking a critical look at your materials, you’ll be better equipped to make any necessary changes and increase your chances of getting a call back from employers.

  1. Does your resume clearly showcase your skills and experience? 
  2. Are there any typos or grammatical errors?
  3. Is your cover letter tailored to the specific job you’re applying for?
  4. Employers often do a quick Google search on candidates before considering them for a position. Make sure your online presence is professional and appropriate.
  5. Are your references up-to-date and relevant?
  6. Are you using keywords from the job description in your application materials?

Tips for Moving Forward

It can be disheartening to not hear back from employers, but it’s important to maintain a positive mindset. Utilize your professional network to increase your chances of finding job opportunities. Attend industry events, connect with colleagues on LinkedIn, and reach out to friends or acquaintances who may have connections in your desired field. Networking can often lead to hidden job opportunities and help you stand out from the competition.

Most important of all, take this opportunity to reevaluate your application materials. Update your resume to highlight your most relevant skills and experiences. Customize your cover letter for each position to show that you’ve done your research and understand the company’s needs. Consider seeking feedback from our HR professionals on your resume, cover letter, and even your interview skills to ensure your materials are compelling and error-free. Additionally, you can use this time to invest in your personal and professional development. Take online courses, attend workshops, or pursue certifications that can strengthen your skillset and make you a more competitive candidate. We recommend our course Cultivate to set goals and work towards your dream job! Not only will this boost your confidence, but it will also make you more marketable to potential employers.

Don’t give up! Job searching can be a challenging process, but persistence is key. Continue applying to positions, following up with employers, and refining your approach. Remember that finding the right job takes time, and staying motivated and determined will ultimately lead you to success.

 

 

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July 24, 2023

4 Reasons You Haven’t Landed a Job Yet (and How to Fix Them)

Are you a job seeker who is feeling frustrated about not getting job offers? If so, you’re not alone. Many job seekers struggle to get their foot in the door and land their dream job. The good news is, there are a few common reasons why you may not have had success yet, and there are strategies you can use to fix them.

1) Customize Your Cover Letter

Your cover letter is your first opportunity to impress a potential employer. If it’s not up to par, your chances of getting called in for an interview significantly decrease. If your cover letter sounds like a template that you copied and pasted, the hiring manager is likely to toss it aside. Instead, tailor your cover letter to the company and position you’re applying for. Show that you’ve done your research and understand the job duties and mission of the company.

A cover letter should be concise and to the point, highlighting your relevant skills and experience. Aim for a cover letter that is one page or less. Take the time to proofread your letter multiple times and have someone else review it as well. It’s important to present yourself as a detail-oriented candidate. And while it’s important to showcase your skills and experience, your cover letter should also address the needs and interests of the company. Highlight how your experience and abilities can benefit the organization and its goals.

2) Clean Up Your Resume

Your resume is essentially your ticket to securing a job interview. If you’re not getting any calls or email responses after sending out your applications, it may be time to take a closer look at your resume. One common mistake job seekers make is submitting a generic resume for all job applications. Your resume should highlight relevant experience and skills specific to the jobs you are applying for. This may mean that you spend some time customizing your resume to address the specific experience and skills requested in the job post. It may take some extra effort but will definitely increase your chances of being considered for the position.

However, don’t just list your responsibilities – provide quantifiable examples of how you added value to your previous roles. This could include increased sales, improved efficiency, or successful project outcomes. Showcasing your achievements gives hiring managers a clear understanding of the positive impact you can have on their organization. Ensure your resume is easy to read, with clear headings and bullet points.

3) Brush Up On Your Interview Skills

You might have a fantastic cover letter and an impressive resume, but if your interview skills are poor, it could be the reason why you haven’t landed a job yet. An interview is your chance to make a good impression on the hiring manager, show your enthusiasm for the role, and prove that you are the right candidate for the job. Going to an interview without researching the company and the role can be a deal breaker. It shows that you are not serious about the job, and you have not put in the effort to understand the company’s values, culture, and expectations. 

Communication is key in any job, and it is essential during an interview. You should be able to articulate your thoughts clearly, listen attentively, and respond appropriately. If you struggle to communicate effectively during an interview, practice with a friend or family member beforehand, or consider taking a public speaking or communication class. An interview is also an opportunity to show your passion for the job and the company. If you appear disinterested or unenthusiastic, the interviewer will assume that you are not excited about the role. Show your enthusiasm by asking questions, sharing your ideas, and highlighting your skills and experience.

4) Giving Up Too Quickly

It’s important to keep in mind that the job search process can take time, and rejection is often a part of the process. It can be discouraging to not hear back from employers or to receive rejection after rejection, but it’s important to remember that every “no” brings you one step closer to a “yes.” Instead of giving up, job seekers should use each rejection as an opportunity to reflect on what they can do differently in their job search.

One common mistake that job seekers make is not following up with employers after an interview. Sending a thank you email or note can not only show your appreciation for their time, but it can also remind them of your interest in the position. Also, don’t just limit your job search to only one or two companies or job titles. Expanding your job search to other companies or job titles that align with your skills and experience can increase your chances of finding the right job.

It’s important to remember that the job search process is not easy, but persistence and patience are key. Don’t give up too quickly – keep applying, following up, and expanding your job search until you land your dream job.

If you have reviewed your information and practiced for interviews but still find yourself struggling, then we are here to help! Work with our HR experts to review all of your application materials and coach you through some common interview questions in our job seeker training.

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June 19, 2023

Remote Hiring Made Easy: Crafting Job Listings That Attract the Right Candidates

In today’s world of remote work, small business owners have a unique opportunity to tap into a global talent pool. But with the rise of telecommuting comes the challenge of creating job listings that truly attract the right candidates. Whether you’re hiring for a virtual assistant or a marketing manager, it’s crucial to craft a job listing that not only accurately conveys the position, but also speaks to the kind of person you want to hire. If you are new to the hiring process or are struggling with it, we have created a self-paced course called Hiring Made Easy. In this learning experience, we cover everything from identifying what you want in a candidate to compensation levels to onboarding candidates. For a small sample of what Hiring Made Easy covers, check out the information below:

Identifying the Key Qualifications and Characteristics You Want in a Candidate

When it comes to hiring a remote employee, it’s important to be crystal clear about the qualifications and characteristics you’re looking for in a candidate. Without a clear understanding of what you’re looking for, it’s easy to fall into the trap of hiring someone who isn’t the right fit for your business. To avoid this, take some time to identify the key qualifications and characteristics you want in a candidate:

  • What skills and experience are required to perform the duties of the role effectively? 
  • Are there any technical requirements, such as proficiency in certain software or tools? 
  • What kind of personality traits or work styles would thrive in a remote work environment? 
  • Do you need someone who is highly self-motivated and independent, or someone who is comfortable collaborating with a team remotely? 

Once you have a clear understanding of what you’re looking for, you can craft a job listing that reflects those priorities. Use specific language to describe the requirements for the role and what kind of candidate you’re looking for, so that applicants have a clear sense of whether or not they would be a good fit.

How to Craft an Attention-Grabbing Headline and Introduction

This is your chance to make a great first impression and get potential candidates excited about your job opening. Here are a few tips to help you write a killer headline and introduction:

  1. Keep it simple and straightforward: Your headline and introduction should clearly state what the job is and what you’re looking for in a candidate. Avoid being too clever or vague, as this can turn off potential applicants.
  2. Highlight the benefits of the job: What makes your job different from others out there? Are you offering flexible hours, competitive pay, or opportunities for growth? Be sure to highlight these benefits in your headline and introduction to attract the right candidates.
  3. Be specific: Use specific job titles in your headline and introduction to attract candidates who are qualified and experienced in your field.

Here’s an example of a strong headline and introduction for a remote marketing job:

Remote Marketing Coordinator Wanted – Help Us Grow Our Brand! 

We’re a fast-growing tech startup looking for a remote Marketing Coordinator to help us spread the word about our innovative product. You’ll be responsible for managing our social media channels, writing blog posts, and creating engaging marketing campaigns. This is a great opportunity to work with a fun and talented team and grow your skills in the tech industry. If you’re passionate about marketing and want to make a difference in the world, we want to hear from you!

The Dos and Don’ts of Writing a Job Description

When it comes to writing a job description, there are certain things that can make or break the effectiveness of your listing. Here are some key dos and don’ts to keep in mind:

  • DO: Be Clear and Specific; outline the position exactly as it is.
  • DON’T: Discriminate or Use Biased Language; roles should be available to all people.
  • DO: Highlight the Company Culture and Values; tell applicants why your company is different.
  • DON’T: Oversell or Misrepresent the Role; this will deter candidates from applying.
  • DO: Include Benefits and Compensation Information; tell candidates why they should apply with your company.
  • DON’T: Use Jargon or Industry-Specific Terms; unless you are hiring for a high level position, many applicants may not be familiar with very specific terms.

Including Details on Compensation, Benefits, and Work Schedule

Candidates want to know what they will be paid, what benefits they will receive (if any), and what their work schedule will be like before they even consider applying for a job. If this information is not included in the job listing, they may move on to other opportunities that do provide this information.

  • For compensation, be as transparent as possible. Include information about hourly wage / salary, bonuses, and any other incentives you may offer. If your compensation package is competitive, this can be a major selling point for candidates.
  • Whether it’s flex time, bonuses, health insurance, retirement plans, or paid time off, make sure you provide clear and detailed information about the benefits you offer.
  • Provide information about the work schedule. Be clear about the hours that will be expected of the candidate, and whether or not there will be any flexibility in their schedule.
  • It’s also a good idea to provide information about any equipment or software that the candidate will need to do their job. This can include things like a computer, phone, or specific software programs.

If you’re ready to dive into all this but just don’t have time to put it all together, we recommend our Small Business Concierge Services — our HR experts will manage the entire hiring process, including onboarding, so you can focus on your company. Or, if you want to start at the beginning and learn how to do this for yourself, try our Hiring Made Easy course.

 

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