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Marketing Campaigns Coordinator
Overview
# **Position Overview – Marketing Campaigns Coordinator**
We are seeking a Marketing Campaigns Coordinator to join our dynamic land investment team. This role will be responsible for developing and executing marketing strategies to reach potential land sellers across the United States. Your primary focus will be managing our multi-channel marketing campaigns including texting, calling, email & direct mail, while ensuring standardized processes and continuous improvement.
## **Key Responsibilities:**
– **Marketing Campaign Management:**
– Plan and execute quarterly marketing campaigns across multiple channels
– Oversee and optimize channels including texting, calling, email & direct mail
– Track and analyze campaign performance metrics and KPIs
– Update and review texting templates and ringless voicemail templates weekly
## **Lead Generation & Team Leadership:**
– Coordinate with texting team, cold calling team, and manage follow-up processes
– Create and maintain effective lead generation strategies
– Oversee the lead qualification process
– Manage data lists and campaign distribution across teams
## **Process Optimization & Documentation:**
– Develop and maintain standardized workflows and procedures
– Document processes through written procedures and video recordings
– Coordinate with IT team for process automation using Zapier, Make, or custom scripts
– Create and maintain comprehensive documentation in Notion
## **Required Qualifications:**
– Strong project management skills with experience in quarterly planning
– Advanced Excel skills for data cleaning and formula-based analysis
– Experience with marketing automation and CRM systems
– Proven experience in marketing campaign management
– Strong understanding of digital marketing channels
– Experience with Notion or similar project management tools
## **Preferred Qualifications:**
– Real estate or land investment marketing experience
– Experience with automation tools (Zapier, Make, etc.)
– Basic understanding of coding scripts for automation
– Experience with Project Management Tools
## **Attributes for Success:**
– **Strategic Thinker**: Ability to develop and execute comprehensive marketing strategies
– **Process-Oriented**: Strong focus on standardization and documentation
– **Leadership Skills**: Ability to coordinate multiple teams and campaigns
– **Data-Driven**: Strong analytical skills to measure and optimize campaign performance
This position is crucial for driving our growth through effective marketing initiatives. Your expertise will directly impact our ability to connect with land owners and expand our business across the United States. The role offers growth opportunities for those who demonstrate strong leadership and process improvement capabilities.
**Pay will be a combination of a weekly base pay, with an additional bonus incentives for each property that we sell.**
**Application Instructions:**
To apply, please follow these steps carefully to ensure your application is considered:
1. Send an email with the subject line: **”My name is [First Name] and I’d love to buy Land with you.”**
2. Include the following:
– **Resume or CV** highlighting relevant experience
– **Portfolio:** Examples of social media content, email campaigns, or other marketing materials you’ve created
– **Screenshot:** Include a photo of your computer workspace and high-speed internet connection [Speed Test](https://www.speedtest.net/)
– **Video Recording:** Create a [Loom video](https://www.loom.com/) describing your relevant experience and why you’d be a great fit for this position
Who is this job ***not*** for?
– If you need a lot of direction and supervision, this isn’t the job for you
– If you are already set in your ways, this isn’t a job for you
– If you are a lazy person, this is definitely not the job for you
### **Why Work with Us?**
We are a client-focused, family-oriented organization. We believe in treating our clients like family and fostering long-term relationships built on trust and care. Join us and help us amplify our impact while enjoying the flexibility of working remote
About
United Oaks is a Land Investment Company based in Austin, TX that buys, sells, develops, and finances land to builders/developers, and individual buyers looking to build their dream home.